Cloud-enabled TV broadcast
description
Transcript of Cloud-enabled TV broadcast
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Cloud-enabled TV broadcastBaskar S ([email protected])Co-founderAmagi Media Labs
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Cable TVoperator
Broadband IPTVoperator
Satellite operatorTV content
TV uplink
Mobile TVoperator
Linear TV today …
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Cable TVoperator
Broadband IPTVoperator
Satellite operatorTV content
TV uplink
Mobile TVoperator
Augment content transfer
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Cable TVoperator
Broadband IPTVoperator
Satellite operatorTV content
TV uplink
Mobile TVoperator
Replace satellite transmission
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WHY AUGMENT/REPLACE SATELLITE ?
ROI
PAY-TV expansion - fine-grained local content, advertising
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• < 4 hours of local content per day
• Regulatory, affiliate-driven
Content regionalization –> better monetization
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Regional advertising
• Faustian choice • Allow operators to monetize
• Start new satellite feeds
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New geography
• ROI unknown
• Satellite – all or nothing
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TV Network
Country-1
Country-2
Playout IP Stream Stream receivers
Alternative-1 – INTERNET STREAMING
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TV Network
Country-1
Country-2
Content Transfer
Contentupload
Playout
Alternative-2 - STORE & PLAY
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Internet streaming
Store & Play
Existing playout features + ?Workflow comfort + ?Scalability - +Reliability SLA - ?
Killer issue – SLA on public internet infrastructure not possible
Broadcasters look for reliability first then cost
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Internet streaming
Store & Play
Existing playout features + Feature-rich Dynamic graphics, DVE, language tracks, subtitle
Workflow comfort + Seamless integration Deep archive integration, Playlist format support
Scalability - Upto 100s Look and feel as single playout - manageability
Reliability SLA - 99.97% Rescue playout, cloud mirroring, hot-swap redundancy
We worked with broadcasters closely to get reliability, scalability and workflow integration
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TV Network
Operators
amagi-localize
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amagi-cloudport
TV NetworkCountry-1
Country-2