CLOUD COMPUTING & DIGITAL CUSTOMER …...2014/10/01 · Services Regions Availability Zones Edge...
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CLOUD COMPUTING & DIGITAL CUSTOMER EXPERIENCE Nicola Previati | Territory Manager Italy
Transcript of CLOUD COMPUTING & DIGITAL CUSTOMER …...2014/10/01 · Services Regions Availability Zones Edge...
CLOUD COMPUTING &
DIGITAL CUSTOMER
EXPERIENCENicola Previati | Territory Manager Italy
8th BirthdayLaunched on March 14th, 2006
STARTUPS ON AWS
ENTERPRISES ON AWS
Hotels Music StorageMagazines
150,000people are hosted
on any given night
Total Number of Guests
January 2013
4 Million
Sep 2008 Mar 2009 Sep 2013Sep 2009 Mar 2013Sep 2012Mar 2012Sep 2011Mar 2011Mar 2010 Sep 2010
3M
Mar 2014 Jun 2014
6M
9M
12M
15M
Sep 2008 Mar 2009 Sep 2013Sep 2009 Mar 2013Sep 2012Mar 2012Sep 2011Mar 2011Mar 2010 Sep 2010
June 2014
15 Million
Up By Over 10 Million In One Year
Total Number of Guests
3M
Mar 2014 Jun 2014
6M
9M
12M
15M
0
350
700
1,050
1,400
2010 2014
24 48
432
1,300
Total Number of EC2 instances
WHY AWS ?
We have a 5 person
operations team.
AWS allows us to devote our resources
and mindshare to the core business.
7 million lyrics
in 50 languages
Started as
Disc Rental
Radio for
Self-publishers
Three Steps to Agility
Experiment
continuously
#1
Three Steps to Agility
Experiment
continuously
Measure
relentlessly
#2#1
Three Steps to Agility
Experiment
continuously
Measure
relentlessly
Learn
#3#2#1
REMOVE WASTEWaste is anything that does not lead to
direct value for the customer
Your
Business
70%
ON-PREMISES
INFRASTRUCTURE
30%
Managing All of the
“Undifferentiated Heavy Lifting”
AWS
CLOUD-BASED
INFRASTRUCTURE
Your
Business
More time and resources
to focus on your business
Configuring
cloud assets
70%
30%70%
ON-PREMISES
INFRASTRUCTURE
30%
Managing All of the
“Undifferentiated Heavy Lifting”
If you want to increase
innovation, you have to
lower the cost of failure.
“
Joi Ito
Director, MIT Media Lab
”
What sets AWS apart from other providers?
What sets AWS apart from other providers?
Breadth and Depth of Services
Infrastructure
Foundation
Services
Regions Availability Zones Edge POPs
Compute StorageNetworking &
Content Delivery
Security
& Access
Infrastructure
Foundation
Services
Regions Availability Zones Edge POPs
Compute StorageNetworking &
Content Delivery
Security
& Access
Platform
Services
Databases
Relational
NoSQL
Columnar
Caching
Infrastructure
Foundation
Services
Regions Availability Zones Edge POPs
Compute StorageNetworking &
Content Delivery
Security
& Access
Platform
Services
Databases
Relational
NoSQL
Columnar
Caching
Analytics
Hadoop
Real time
Data warehouse
Infrastructure
Foundation
Services
Regions Availability Zones Edge POPs
Compute StorageNetworking &
Content Delivery
Security
& Access
Platform
Services
Databases
Relational
NoSQL
Columnar
Caching
Analytics
Hadoop
Real time
Data warehouse
App Services
Queuing
Orchestration
App streaming
Transcoding
Search
Infrastructure
Foundation
Services
Regions Availability Zones Edge POPs
Compute StorageNetworking &
Content Delivery
Security
& Access
Platform
Services
Databases
Relational
NoSQL
Columnar
Caching
Analytics
Hadoop
Real time
Data warehouse
App Services
Queuing
Orchestration
App streaming
Transcoding
Search
Deployment & Management
Containers
Dev/ops
Templates
Infrastructure
Foundation
Services
Regions Availability Zones Edge POPs
Compute StorageNetworking &
Content Delivery
Security
& Access
Platform
Services
Databases
Relational
NoSQL
Columnar
Caching
Analytics
Hadoop
Real time
Data warehouse
App Services
Queuing
Orchestration
App streaming
Transcoding
Search
Deployment & Management
Containers
Dev/ops
Templates
Mobile & Devices
Identity
Sync
Analytics
Notifications
Infrastructure
Foundation
Services
Regions Availability Zones CDN Points of Presence
Storage(Object, Block and Archive)
NetworkingSecurity &
Access Control
Platform
Services
Databases
Relational
NoSQL
Columnar
Caching
Analytics
Hadoop
Real-time
Data warehouse
App Services
Queuing
Orchestration
App streaming
Transcoding
Search
Deployment & Management
Containers
Dev/ops Tools
Resource
Templates
Mobile & Devices
Identity
Sync
Mobile
Analytics
Notifications
Applications Virtual Desktops Collaboration and Sharing
Data Workflows
Usage
Tracking
Monitoring
and Logs
Compute(VMs, Auto-scaling and Load Balancing)
What sets AWS apart from other providers?
Breadth and Depth of Services
What sets AWS apart from other providers?
Breadth and Depth of Services
Relentless Focus on Cost Reduction
The AWS Price Reduction Philosophy
More AWS
Usage
More
InfrastructureEconomies
of Scale
Lower
Infrastructure
Costs
Reduced
Prices
More
Customers
45 PRICE
REDUCTIONS
SINCE 2006
What sets AWS apart from other providers?
Breadth and Depth of Services
Relentless Focus on Cost Reduction
What sets AWS apart from other providers?
Breadth and Depth of Services
Relentless Focus on Cost Reduction
Customer Driven Innovation
Small, autonomous teams
Roadmap ownership
Decoupled launch schedules
Get Core Functionality in the
Hands of Customers, Quickly
Small, “Two Pizza”
Teams
Operational stability
High scale
Limited initial feature set
Iterate Based on Customer Feedback
A RAPID PACE
OF INNOVATION
2009
Amazon RDS
Amazon VPC
Auto Scaling
Elastic Load
Balancing
+48
2010
Amazon SNS
AWS Identity
& Access
Management
Amazon Route 53
+61
2011
Amazon
ElastiCache
Amazon SES
AWS
CloudFormation
AWS Direct
Connect
AWS Elastic
Beanstalk
GovCloud
+82
Amazon
CloudTrail
Amazon
CloudHSM
Amazon
WorkSpaces
Amazon Kinesis
Amazon Elastic
Transcoder
Amazon
AppStream
AWS OpsWorks
+280
2013
Amazon SWF
Amazon Redshift
Amazon Glacier
Amazon
Dynamo DB
Amazon
CloudSearch
AWS Storage
Gateway
AWS Data
Pipeline
+159
20122008
+24Amazon EBS
Amazon
CloudFront
+345
2014
Amazon Cognito
Amazon Zocalo
Amazon Mobile
Analytics
*as of Oct 1, 2014
=EPIC COLLABORATION
+
Amazon Web Services: il Cloud per il
mondo Enterprise.
Milano 14 Ottobre – 9.30.
http://www.eventbrite.co.uk/e/amazon-web-services-il-cloud-per-il-
mondo-enterprise-tickets-13126013259?aff=es2&rank=1
