Behind Every Great Cloud……is a Great Network

Paul GainhamService Provider Marketing Director EMEAJuniper Networks

What is Cloud Computing?

Many Definitions

“A pool of highly scalable, abstracted infrastructure, capable of hosting end-customer applications, that is billed by consumption. “ - James Staten, Forrester Research

Terminology

SaaS – Software as a Service

IaaS – Infrastructure as a Service

PaaS – Platform as a Service

DaaS – Data as a Service

Instead of owning IT – Rent it as you need it

Servers in US1

2005 201020001995

Enterprise Explosion

Function of new services, digital media, application design and deployment topologies Fueled by Moore’s law and ever increasing price performanceDriving issues of managing massive performance and scale

Complexity increases exponentially with scale1Source: IDC

Global IP Traffic (per year)

application design and deployment topologies Fueled by Moore’s law and ever increasing price 522 EB

522 EB

54 EB

44 EB/yr

5 EB/yr1 EB/yr

522 EB

44 EB/yr44 EB/yr

5 EB/yr

15.8M

11.8M

2.6M

Driving issues of managing massive performance and scale

Global IP Traffic (per year)

Driving issues of managing massive

Global IP Traffic (per year)

54 EB54 EB

522 EB

1 EB/yr1 EB/yr

15.8M

11.8M

2.6M

New Storage Shipped1 (per year)

Cloud Networking:The Intersection of IP and IT

Application Level SLA

Categories of Cloud Computing Service

Enterprise I.T.Organisation

InfrastructureNetworking, Compute, Storage, Facilities

Platform/DevelopmentMiddleware, DBMS, shared application services

Application/Software

Content

Process

Operator’sCloud Infrastructure

Why IT Cloud Services?

Q: Rate the benefits commonly ascribed to the 'cloud'/on-demand model (1=not important, 5=very important)

Source: IDC Enterprise Panel, August 2008 n=244

67.2%

73.3%

77.0%

77.5%

77.9%

81.5%

83.6%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Sharing systems/information simpler

Encourages more standard IT

Offers the latest functionality

Less in-house IT staff, costs

Low monthly payments

Pay only for what you use

Easy/fast to deploy

% responding 3, 4 or 5

Why Not Cloud Services?

Q: Rate the challenges/issues of the 'cloud'/on-demand model (1=not significant, 5=very significant)

Source: IDC Enterprise Panel, August 2008 n=244

Not enough majorsuppliers yet

Bringing back in-housemay be difficult

Worried cloud willcost more

Not enough ability tocustomize

Hard to integrate within-house IT

Availability

Performance

Security

74.6%

80.3%

81.1%

83.3%

84.5%

84.8%

88.1%

88.5%

65% 70% 75% 80% 85% 90%

% responding 3, 4 or 5

Attributes requiringA ‘Cloud Network’

Approach

A Hybrid World for Customers?

Applications following the lead of hardware and networking

Enterprise IT departments looking to complete 360 degree offer

SP’s well placed

Packaged

“I buy off theShelf and run

Myself”

Hosted

“I buy off theShelf, hosted”

SAAS

“I buy from a Vendor”

Cloud Platform

“I developMyself and runIn the cloud”

Hosted

“I developMyself and have

hosted

Home Built

“I develop andRun myself”

Cloud

Build

Buy

Premises based

Use Case: Mogulus.com

Mogulus is a live broadcast platform on the internet (cloud application player)

Producers can use the Mogulus browser-based Studio application to create LIVE, scheduled and on-demand internet television to broadcast anywhere on the web through a single player widget.

Mogulus is entirely hosted on Amazon Web Services (cloud infrastructure & platform customer)

On Election night Mogulus ramped to:

87000 videos @500kbps = 43.5 Gbps

486 Channels: Amazon Web elastically provided the compute power and bandwidth to meet the increased demand

Cloud Infrastructure 2.0

Key Attributes of Cloud Services

Dynamic

Transactional

On Demand

Virtualised

Secure

Attributes that MUST be delivered from client – network - application

The Coming Network Evolution

Summary

Cloud services proliferate as both public & private offerings

Clouds require High Performance Network & Security Architectures

ComputeNetwork SecurityStorage

ProvisionFacilities OA&MContainers

ProdTest AdminDev

Business Architecture

Information Architecture

Information Systems Architecture

Data Architecture

Infrastructure Architecture

Public Cloud/SaaS

Private Cloud/SaaS

Remain In house

thank you