Cloud computing boi fair 9jan2012
description
Transcript of Cloud computing boi fair 9jan2012
![Page 1: Cloud computing boi fair 9jan2012](https://reader036.fdocuments.us/reader036/viewer/2022062614/546c9d4fb4af9f752c8b508e/html5/thumbnails/1.jpg)
Software Business Opportunities with Cloud Computing Model
By Pirasan PunyaguptaPresident
Thai Software Export Promotion Association (TSEP)At BOI Fair
9 January 2012
![Page 2: Cloud computing boi fair 9jan2012](https://reader036.fdocuments.us/reader036/viewer/2022062614/546c9d4fb4af9f752c8b508e/html5/thumbnails/2.jpg)
Agenda
• About Cloud Computing• Case studies• Impact to Thai ICT industry• Opportunity or Challenges• How should we prepare
![Page 3: Cloud computing boi fair 9jan2012](https://reader036.fdocuments.us/reader036/viewer/2022062614/546c9d4fb4af9f752c8b508e/html5/thumbnails/3.jpg)
About Cloud Computing
CharacteristicsOn demand, self service
Multiple network access channels & devices
Pooled resources
Flexibility for buyers
Pay per use
DeliverySoftware (application ) as a Service (SaaS)Platform as a Service (Paas)
Infrastructure as a Service (IaaS)
DeploymentPrivate Cloud
Public Cloud
Hybrid Cloud
Community Cloud
![Page 4: Cloud computing boi fair 9jan2012](https://reader036.fdocuments.us/reader036/viewer/2022062614/546c9d4fb4af9f752c8b508e/html5/thumbnails/4.jpg)
Cloud Computing Characteristics
Source: Wikipedia
![Page 5: Cloud computing boi fair 9jan2012](https://reader036.fdocuments.us/reader036/viewer/2022062614/546c9d4fb4af9f752c8b508e/html5/thumbnails/5.jpg)
Cloud Deployment
Software applicationsand device interface
Process, solution design,Development tools, Testing tools
CPU, Storage, O/S, BandwidthDB, middleware, integration
Source: Wikipedia
![Page 6: Cloud computing boi fair 9jan2012](https://reader036.fdocuments.us/reader036/viewer/2022062614/546c9d4fb4af9f752c8b508e/html5/thumbnails/6.jpg)
Cloud Computing Example
Source: The Bick Group
Software applicationsand device interface
Process, solution design,Development tools, Testing tools
CPU, Storage, O/S, BandwidthDB, middleware, integration
![Page 7: Cloud computing boi fair 9jan2012](https://reader036.fdocuments.us/reader036/viewer/2022062614/546c9d4fb4af9f752c8b508e/html5/thumbnails/7.jpg)
Cloud Deployment
Source: Wikipedia
![Page 8: Cloud computing boi fair 9jan2012](https://reader036.fdocuments.us/reader036/viewer/2022062614/546c9d4fb4af9f752c8b508e/html5/thumbnails/8.jpg)
About Cloud Computing
• Motivation for solution providers
– Reduce implementation time/cost
– Reduce on-premise support costs / personnel
– Easier version control, upgrade, maintenance
– Application available on multiple devices / channels
– Provide service beyond borders
![Page 9: Cloud computing boi fair 9jan2012](https://reader036.fdocuments.us/reader036/viewer/2022062614/546c9d4fb4af9f752c8b508e/html5/thumbnails/9.jpg)
Cloud Computing Delivery Models
![Page 10: Cloud computing boi fair 9jan2012](https://reader036.fdocuments.us/reader036/viewer/2022062614/546c9d4fb4af9f752c8b508e/html5/thumbnails/10.jpg)
ICT support cost model
Traditional On-PremiseCosts for ICT Support
Cloud ComputingCosts for ICT Support
Source: The Bick Group
![Page 11: Cloud computing boi fair 9jan2012](https://reader036.fdocuments.us/reader036/viewer/2022062614/546c9d4fb4af9f752c8b508e/html5/thumbnails/11.jpg)
Where does it fit in the enterprise
– Straight forward business process
– Independent, low security data
– Require mobility / instant communication
– Cross border activities
Enterprise Architecture
Cloud ComputingArchitecture
![Page 12: Cloud computing boi fair 9jan2012](https://reader036.fdocuments.us/reader036/viewer/2022062614/546c9d4fb4af9f752c8b508e/html5/thumbnails/12.jpg)
For SME / Startups
– Use service / applications with low start up costs
– No need to own hardware
– Try & buy with many payment options
– Self service (for payment, setup, etc.)
– Anyone can provide / purchase services on Cloud
– Enable to do business virtually anywhere
![Page 13: Cloud computing boi fair 9jan2012](https://reader036.fdocuments.us/reader036/viewer/2022062614/546c9d4fb4af9f752c8b508e/html5/thumbnails/13.jpg)
SAMPLE CLOUD COMPUTING INNITIATIVES FOR ENTERPRISE/SME
![Page 14: Cloud computing boi fair 9jan2012](https://reader036.fdocuments.us/reader036/viewer/2022062614/546c9d4fb4af9f752c8b508e/html5/thumbnails/14.jpg)
Case studies 1
• Taiwan SME administration• Vision– Based on IT hardware manufacturing leadership, transform
industry to Cloud Computing solution provider– Develop Government (G-Cloud), enterprise, consumer
clouds for innovative service solutions
• Strategy– Supply side: Develop integrated cloud computing value
chain for manufacturing, retail and government services– Demand side: Drive government usage & SME adoption
![Page 15: Cloud computing boi fair 9jan2012](https://reader036.fdocuments.us/reader036/viewer/2022062614/546c9d4fb4af9f752c8b508e/html5/thumbnails/15.jpg)
Case studies 1
• Solution Approach– Model (A) Private Cloud Appliance for Enterprise
• Servers, O/S, database, storage, middleware, portals• Hosted in data center or Enterprise environment• Provide variety “Catalog” of software applications
– Model (B) Hosted Private Cloud• For small business / startups• Hosted in data center• Package provides solutions for CRM, ERP, accounting, call center,
etc.
![Page 16: Cloud computing boi fair 9jan2012](https://reader036.fdocuments.us/reader036/viewer/2022062614/546c9d4fb4af9f752c8b508e/html5/thumbnails/16.jpg)
IMPACT ON THAI ICT INDUSTY
![Page 17: Cloud computing boi fair 9jan2012](https://reader036.fdocuments.us/reader036/viewer/2022062614/546c9d4fb4af9f752c8b508e/html5/thumbnails/17.jpg)
Impact on Thai ICT Industry
• For ICT Enterprise users
– Enterprise will need more cloud applications to stay
competitive, reduce costs & enhance customer satisfaction
– Movement of non-sensitive data onto the clouds
– More mobility solution with smart phone / tablets
– More cloud solution will come in the form of small
applications on mobile phones and tablets
![Page 18: Cloud computing boi fair 9jan2012](https://reader036.fdocuments.us/reader036/viewer/2022062614/546c9d4fb4af9f752c8b508e/html5/thumbnails/18.jpg)
Impact on Thai ICT Industry
• For Software SME & ICT solution providers
– Need to offer the right mix of enterprise & cloud solutions
– Quick to respond to market demands
– Provide solution for mobile platforms
– Workforce shift to platforms on mobile & Internet
– Prepare for AEC2015 and overseas competitors
![Page 19: Cloud computing boi fair 9jan2012](https://reader036.fdocuments.us/reader036/viewer/2022062614/546c9d4fb4af9f752c8b508e/html5/thumbnails/19.jpg)
What fits the Cloud ModelFit for Cloud Model Not fit for Cloud ModelProcess, applications and data are mostly independent
Process, applications and data are coupled or complex
Points of application & data integration is well defined
Points of application & data integration is not well defined
Lower security level is acceptable Require high level of security or privacy
Internet / Web / mobile is the desired channels & platform
Application requires special interface
On site support cost is an issue On site support required
New applications Legacy applications
![Page 20: Cloud computing boi fair 9jan2012](https://reader036.fdocuments.us/reader036/viewer/2022062614/546c9d4fb4af9f752c8b508e/html5/thumbnails/20.jpg)
BRIEFLY ON AEC 2015
![Page 21: Cloud computing boi fair 9jan2012](https://reader036.fdocuments.us/reader036/viewer/2022062614/546c9d4fb4af9f752c8b508e/html5/thumbnails/21.jpg)
AEC is about Economic Integration
Source: SCB Economic Intelligent Center “Insight“ Feb 2011
![Page 22: Cloud computing boi fair 9jan2012](https://reader036.fdocuments.us/reader036/viewer/2022062614/546c9d4fb4af9f752c8b508e/html5/thumbnails/22.jpg)
Consensus among Economists
• Quick changes
– Corporate regulations & ceiling on ownership
– Tax regulations
– More movement of investment funds
![Page 23: Cloud computing boi fair 9jan2012](https://reader036.fdocuments.us/reader036/viewer/2022062614/546c9d4fb4af9f752c8b508e/html5/thumbnails/23.jpg)
Ownership up to 70% share in Service Business
Source: SCB Economic Intelligent Center “Insight“ Feb 2011
![Page 24: Cloud computing boi fair 9jan2012](https://reader036.fdocuments.us/reader036/viewer/2022062614/546c9d4fb4af9f752c8b508e/html5/thumbnails/24.jpg)
Current Foreign % Ownership in Service Business in Thailand
![Page 25: Cloud computing boi fair 9jan2012](https://reader036.fdocuments.us/reader036/viewer/2022062614/546c9d4fb4af9f752c8b508e/html5/thumbnails/25.jpg)
Consensus among Economists
• Slow changes
– Cooperation between domestic & multi-national
ICT SMEs, universities, technical research, etc.
– Movement of skilled labors
– Wages for ICT professionals
![Page 26: Cloud computing boi fair 9jan2012](https://reader036.fdocuments.us/reader036/viewer/2022062614/546c9d4fb4af9f752c8b508e/html5/thumbnails/26.jpg)
Wages for Thai workers has been “FLAT”
Source: SCB Economic Intelligent Center “Insight“ Feb 2011
![Page 27: Cloud computing boi fair 9jan2012](https://reader036.fdocuments.us/reader036/viewer/2022062614/546c9d4fb4af9f752c8b508e/html5/thumbnails/27.jpg)
Outsourcing Ranking
Source: www.sourcingline.com
![Page 28: Cloud computing boi fair 9jan2012](https://reader036.fdocuments.us/reader036/viewer/2022062614/546c9d4fb4af9f752c8b508e/html5/thumbnails/28.jpg)
OPPORTUNITIES / THREATS
![Page 29: Cloud computing boi fair 9jan2012](https://reader036.fdocuments.us/reader036/viewer/2022062614/546c9d4fb4af9f752c8b508e/html5/thumbnails/29.jpg)
Opportunity or Threats
• Market is larger, but more competitors
• More threats from overseas, but opportunity to
expand overseas as well
• For Thailand, very difficult to recruit & retain ICT
professional & staff
• Very few dominant, capable Thai ICT companies
• Biggest threat is creative “Brain Drain”
![Page 30: Cloud computing boi fair 9jan2012](https://reader036.fdocuments.us/reader036/viewer/2022062614/546c9d4fb4af9f752c8b508e/html5/thumbnails/30.jpg)
Opportunities
• Ability to provide IT solution through Cloud Computing Service model without borders with minimal support costs
![Page 31: Cloud computing boi fair 9jan2012](https://reader036.fdocuments.us/reader036/viewer/2022062614/546c9d4fb4af9f752c8b508e/html5/thumbnails/31.jpg)
Opportunities for ICT Users
• Users of Cloud Applications can improve productivity,
reduce IT costs and reach more customers :
– Hybrid / public cloud provide tools for sales force, staff
– Public cloud for customers, providing self service such as
check order and payment status
– Available for Web / mobile phones access
– Centralized control
![Page 32: Cloud computing boi fair 9jan2012](https://reader036.fdocuments.us/reader036/viewer/2022062614/546c9d4fb4af9f752c8b508e/html5/thumbnails/32.jpg)
Case studies 2
• FedEx Private Cloud - IaaS
– Runs in 200 order fulfillment centers worldwide
– Database to manage inventory, shipment status, etc.
• FedEx Private Cloud - PaaS
– Manages service plans
– Forecasts shipment at all locations
– Optimizes courier routing
![Page 33: Cloud computing boi fair 9jan2012](https://reader036.fdocuments.us/reader036/viewer/2022062614/546c9d4fb4af9f752c8b508e/html5/thumbnails/33.jpg)
Case studies 2
• FedEx Hybrid Cloud - SaaS
– Sales force automation & sales tools
– Mobile solution to provide latest information & status
• FedEx Cloud Solutions for SME
– Provide documents necessary for shipment
– Tracking, shipment, invoice, payment
– Online payment solutions
![Page 34: Cloud computing boi fair 9jan2012](https://reader036.fdocuments.us/reader036/viewer/2022062614/546c9d4fb4af9f752c8b508e/html5/thumbnails/34.jpg)
Opportunities for ICT Providers
• Small software firms have opportunities to match
larger software firms utilizing Cloud Model:
– Innovative products good enough for many SMEs
– Quick development and responsive to demand
– Reach global enterprise through broadband Internet / 3G
– Reach end user consumers worldwide via mobile devices
– Minimal set up and support costs & self service
![Page 35: Cloud computing boi fair 9jan2012](https://reader036.fdocuments.us/reader036/viewer/2022062614/546c9d4fb4af9f752c8b508e/html5/thumbnails/35.jpg)
Case 3: CT Asia Call Center on Cloud
Transform Traditional Call Center / CRM
To virtual Call Center Where operators can provide service with Internet & mobile phone
Now anyone can have call center to serve their customers
![Page 36: Cloud computing boi fair 9jan2012](https://reader036.fdocuments.us/reader036/viewer/2022062614/546c9d4fb4af9f752c8b508e/html5/thumbnails/36.jpg)
WHAT TO PREPARE
![Page 37: Cloud computing boi fair 9jan2012](https://reader036.fdocuments.us/reader036/viewer/2022062614/546c9d4fb4af9f752c8b508e/html5/thumbnails/37.jpg)
Improve ICT Competency– Understand Cloud model and its impact
– Improve skills, expertise for ICT personnel
– Training , coaching, certification
– Improve development standard & process
– Language training
– Equip small, creative, agile project team with tools and
resource necessary to bring product to market
– Get yourself known with modern marketing methods
![Page 38: Cloud computing boi fair 9jan2012](https://reader036.fdocuments.us/reader036/viewer/2022062614/546c9d4fb4af9f752c8b508e/html5/thumbnails/38.jpg)
Cooperation & Networking
– Among Thai SME & ASEAN SMEs
– Be part of regional / global partnerships
– Local partner still important
– Understand target country rules & regulations
– Learning from business success (or failure) cases, be
careful about the hype
![Page 39: Cloud computing boi fair 9jan2012](https://reader036.fdocuments.us/reader036/viewer/2022062614/546c9d4fb4af9f752c8b508e/html5/thumbnails/39.jpg)
Make Thailand a better place to live & work
– Friendly business & political environment
– Laws and regulations that make sense
– Improve IT & telecom infrastructure
– Decent wages & low operating costs for SME
– Attract & maintain skill labor with incentives
– Better emergency & crisis management
![Page 40: Cloud computing boi fair 9jan2012](https://reader036.fdocuments.us/reader036/viewer/2022062614/546c9d4fb4af9f752c8b508e/html5/thumbnails/40.jpg)
Thank You