Cloud Computing Basics III

1© 2009 RightScale, Inc.

Cloud Computing Basics

September 2010


Presenting: Michael Crandell – CEO, RightScale –

@michaelcrandell Uri Budnik – RightScale Evangelist – @uribudnik

Q&A line: Andrew DeMille – Account Manager, RightScale Bryce Larsen – Account Manager, RightScale

Please use the questions window to ask questions anytime!

Your Panel Today


What is cloud computing? Who is using cloud computing today? Ideal starter projects – demo How to promote cloud internally Q&A

Agenda

Please use the questions window to ask questions anytime!


Cloud Management

More than 25,000 users

1.4M+ servers launched

Scaling events:- 50-3500 servers 3 days- 8000 servers 1 co.- 0 to 35M users/day

Largest production deployments in the cloud to date


What is cloud computing?

• Flexible computing resources

• Provisioned on-demand

• Pay per use

• Available over the Internet – ‘in the cloud’

– Or in your own enterprise data center


What is cloud computing?

• Flexible computing resources

• Provisioned on-demand

• Pay per use

• Available over the Internet – ‘in the cloud’

– Or in your own enterprise data center

• Revolutionary benefits: Business agility

Cost reduction

Reliability & freedom


You just lostcustomers

Classic IT problemInfrastructureCost $

time

LargeCapital

Expenditure

OpportunityCost

PredictedDemand

TraditionalHardware

ActualDemand


Solution: managed cloudInfrastructureCost $

time

On DemandProvisioning

PredictedDemand

ActualDemand

AutomatedScaling


Cloud levelsRightScale


Cloud levelsRightScale

http://aws.amazon.com/


Customer usage up 1,000% (12 mos.)

J-08 J-08 A-08 S-08 O-08 N-08 D-08 J-09 F-09 M-09 A-09 M-09 J-09 J-09 A-09 S-09 O-09 N-09 D-09 J-10 F-10 M-10 A-10 M-10 J-10

EC

2 U

sag

e in

th

ou

san

ds

Launching more & bigger servers Running them longer


Small

LargeX-Large

Medium

X-LargeSmall

LargeX-Large

Medium

X-LargeSmall

Large

X-Large

Medium

X-Large

2X-4X Large

Mar 2009

*Avg. Cost 100% ($0.174)

Sep 2009

*Avg. Cost 149%($0.260)

Jun 2010

*Avg. Cost 272%($0.474)

*based on running instance type launched by RS at period end

Instance size increase 272%


Worldwide access


• Expanding from Web 2.0 to ‘Enterprise’

• From to

• Web 2.0, games, software, media, mobile, biopharma, health care, financial services, education

• Ideal use cases:– Scaling websites– Grid– Test & dev – Disaster recovery– Application delivery

Who’s using cloud computing?


Example:


Sony Artist Sites


Cloud IngestionContent Partners

GridMessage Queue

EncoderStorage

Distribution

Sling.com Transcoding


Recognized vendors Global reach for services is needed (Europe, USA, Asia) Big name clients demand carrier-grade reliability Full 24/7, 365 support expectations to us and us to

our vendors

Stock Market Quotes


Social Games

= RightScale Managed As of April 13, 2010


Mattel


“Lilly is leveraging RightScale's infrastructure management interface and services against appliance/application stacks in a ‘vending machine’ concept that allows self-service to infrastructure.”

- Dave Powers, Assoc. Information Consultant, Eli Lilly & Co.

Top 25 Information Managers 2010


Scalable website

Grid for batch processing

Development and test environment

Demo of Ideal Use Cases


Human Capital

TimeRightScaleCloud APIs or Consoles

Initial Deployment

Efficiency Gains

67-85%

www.rightscale.com/whitepapers ??

Ongoing Maintenance

Efficiency Gains ~ 50%

Justifying use of cloud

http://www.rightscale.com/whitepapers


Establishing the ROI internally

Put image of ROI part of our website here.


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Cloud Computing Basics III

Technology

Transcript of Cloud Computing Basics III