Cloud based LISCloud based LIS

Allows pathologists anywhere to consult Allows pathologists anywhere to consult on cases worldwide on cases worldwide

Slides are imaged and a consult request Slides are imaged and a consult request sent electronicallysent electronically

Local physician receives email request, Local physician receives email request, can choose to accept case—sign out can choose to accept case—sign out performed completely onlineperformed completely online

We can enter a diagnosis or upload a We can enter a diagnosis or upload a report with our logo, and then sign out report with our logo, and then sign out casecase

Fees:Fees:

$25 per case$25 per case

Paid within 30 daysPaid within 30 daysKinstar is reference partner in China:Kinstar is reference partner in China:

3000 affiliated hospitals3000 affiliated hospitals

7-8 pathologists7-8 pathologists

100 million potential customers100 million potential customersNetwork involvement is freeNetwork involvement is free

Marketing:Marketing:

Social networking site with Social networking site with group and physician biosgroup and physician bios

Future press releaseFuture press release

Gaming GoogleGaming Google

Internet ranking Internet ranking increases based on increases based on # links on other # links on other web pages to your web pages to your sitesite

Increases Increases significantly when significantly when those links are on those links are on similar fieldssimilar fields

Increasing Internet Increasing Internet TrafficTraffic

PAID SEARCH:PAID SEARCH:

Pay per clickPay per click

ORGANIC SEARCH:ORGANIC SEARCH:

Attract more users and keep users by:Attract more users and keep users by:Redesigned websiteRedesigned website

InteractiveInteractive

Position as leader in fieldPosition as leader in field

Increased web content:Increased web content:

ArticlesArticles

Blogs (30+ with 5 new posts/month)Blogs (30+ with 5 new posts/month)

Pay Per ClickPay Per ClickRich snippetsRich snippets

ThumbnailsThumbnails

Titles and descriptions that people Titles and descriptions that people cancan’’t resistt resist

Organic SearchOrganic Search

Complete online persona – Twitter, Complete online persona – Twitter, LinkedIn, Facebook, Google+LinkedIn, Facebook, Google+

Publish articles – related to industry on Publish articles – related to industry on own siteown site

Become regular contributor to other sitesBecome regular contributor to other sites

Link to popular websitesLink to popular websites

Use titles that people cannot resistUse titles that people cannot resist

Use long-tail modifiersUse long-tail modifiers

Pathology-cancer-lung-staging-non Pathology-cancer-lung-staging-non small cell carcinomasmall cell carcinoma