Cloud

© 2010 IBM Corporation

Cloud

© 2010 BM Corporation2

Agenda

What is Cloud?1

What is the Benefit to Business?2

How Can it be Used?3

How Can IBM Help?4

Next Steps? 5


There is greater need for IT to help address business challenges

Reducing RiskEnsure the right levels of security and resiliency across all business data and processes

Breakthrough AgilityIncrease ability to quickly deliver new services to capitalize on opportunities while containing costs and managing risk

Higher Quality ServicesImprove quality of services and deliver new services that help the business grow and reduce costs

Doing More with LessReduce capital expenditures and operational expenses

© 2010 BM Corporation4 Cloud Computing - Strategic View IBM Confidential4

A user experience & business model• Standardized, self service offerings• Rapidly provisioned services• Flexibly priced

Cloud computing is the provision of dynamically scalable and often virtualised resources as a service over the internet (public cloud) or

intranet (private cloud).

Cloud computing is the provision of dynamically scalable and often virtualised resources as a service over the internet (public cloud) or

intranet (private cloud).

An infrastructure management and services delivery method

• Virtualized resources• Managed as a single large resource• Delivered services with elastic scaling

Business PerspectiveBusiness Perspective IT PerspectiveIT Perspective


Cloud is driving business innovation with convergence of available technologies Convergence of available technologies, a demanding marketplace and a shift in societal expectations

An Example from the Banking Industry…


Agenda

What is Cloud?1



How Can IBM Help?4

Next Steps? 5


Cloud Computing provides benefits across the enterprise

IT Analysts

Financial Analysts

IT Customers

End Users

Common Attributes of CloudsEnhanced user experience

Elastic scaling Automated provisioning

Highly virtualized

Source: IBM Corporate Strategy analysis of MI, PR, AR and VCG compilations

Anywhere access to applications through a simplified user interface

Rapid time to market for new services.

Anywhere access to applications through a simplified user interface

Ability to elastically scale resources and maintain

high quality of service

Ability to elastically scale resources at significantly lower

incremental management cost


Why the C-Suite is interested in Cloud Computing

Cloud Computing is a key catalyst

for these changes

• Flexible, adaptable, extendable systems

• Reliability

• User adoption & empowerment

CIO

• Improved growth & profitability

• Governance, risk & compliance

• Transparency, visibility & control

CFO

• Faster, broader, more uncertain change

• Innovation for competitive advantage

• Strategic alignment

CEOCEO

The ability to adapt a business model to meet new expectations and capture new short lived revenue streams, requires highly flexible core processes and IT infrastructure that can turn on a dime –


Accelerate innovation projects that can lead to new revenue Make IT an enabler of, not a barrier to rapid innovation

Provide an effective and creative service delivery modelDeliver services in a less costly and higher quality business model, while providing service access ubiquity

Create a sustainable competitive differentiationRapidly deploy applications over the internet and leverage new technologies to deliver services when, where and how your clients want them-before your competitors do.

Lower IT barriers to launch new business servicesBuild and integrate modular services –in record time- by leveraging “rentable” IT services capabilities, pay only for what you use.

Resulting in Business and IT aligned benefits


Cloud computing drives exponential improvements across IT and the Business

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Cloud attributes From

Server/storage virtualization

10–20%

Utilization of infrastructure

10–20%

Self-service None

Automated provisioning Months

Change and release management

Months

Service catalog ordering Months

Metering/billingFixed cost model

Payback period for new services

Years

Legacy environments Cloud-enabled enterprise

Cloud accelerates business value across a wide variety of domains

To

70–90%

70–90%

Unlimited

Days/hours

Minutes

Days/hours

Granular

Months

© 2010 BM Corporation11 11

Private Test Cloud ROI AnalysisExample International Financial Institution

Saving by Category1st Year After Cloud Transformation

Hardware Cost12%

Software Cost 3%

Sys. Admin. Cost30%

ProvisioningCost 38%

Testing Process

Overhead17%

Cost StructureWith and Without Cloud Transformation

Without

With

Current Year 1 Year 2 Year 3

Co

st

$M

illi

on

$0

$9


Agenda

What is Cloud?1



How Can IBM Help?4

Next Steps? 5


Some workloads are currently ready to be delivered in a cloud model

Desktops

Test and development

Complex transaction processing

Proprietary applications

Backup and restore

Collaboration and e-mail

Highly sensitive data

Currently Moving To Cloud Model Not Yet Moving To Cloud Model


Enterprise

Today there are three primary delivery models that companies are implementing for cloud

Public Cloud

IT activities/functions are provided “as a service,” over the Internet Key features:

– Scalability– Automatic/rapid provisioning– Standardized offerings– Consumption-based pricing.– Multi-tenancy– Capital Preservation

Traditional Enterprise

IT

Private Cloud

IT activities/functions are provided “as a service,” over an intranet, within the enterprise and behind the firewall Key features include:

– Scalability– Automatic/rapid provisioning– Chargeback ability– Widespread virtualization

Hybrid Cloud

Internal and external service delivery

methods are integrated, with activities/functions allocated to based on security requirements, criticality, architecture and other established

policies.

Private CloudPublic Clouds

Hybrid Cloud

Source: IBM Market Insights, Cloud Computing Research, July 2009.


Which workloads offer the most favorable entry points for each of the cloud delivery models?

Top private workloads Data mining, text mining, analytics

Security

Data warehouses or data marts

Business continuity, disaster recovery

Test environment infrastructure

Long-term data archiving/preservation

Transactional databases

Industry-specific applications

ERP applications

Top public workloads

Audio/video/Web conferencing

Service help desk

Infrastructure for training and demos

WAN capacity and VoIP

Desktop

Test environment infrastructure

Storage

Data center network capacity

Server

Source: IBM Market Insights, Cloud Computing Research, July 2009. n=1,090

Workloads will need to be determined based on value and feasibility

Analytics Collaboration Development and Test

Desktop and Devices

InfrastructureCompute

InfrastructureStorage


Agenda

What is Cloud?1



How Can IBM Help?4

Next steps 5


Delivering Cloud Computing to our Clients

EnterpriseData Center

Cloud

Hardware

Software

Services

Smart Business Servicescloud services delivered

Smart Business Systems

purpose-built infrastructure

Standardised services on the IBM cloud

Private cloud services behind your firewall,

built and/or run by IBM

Pre-integrated hardware, software

and service offerings

IBM has 3 choices to deploy the workloads that matter to our clients for greater efficiency, productivity, and control

Private Cloud


IBM Cloud Offerings

Smart Business on the IBM cloud

IBM Smart Business Services

IBM Smart Business Systems

Standardized services on the IBM cloud

Pre-integrated, workload-optimized

systems

Private cloud services, behind your firewall,

built and/or managed by IBM

IBM Lotus Live

IBM Lotus® iNotes®

IBM CloudBurst™

family

IBM Smart Business Development and Test Cloud

IBM Smart Business Desktop Cloud

IBM Smart Business Storage Cloud

Analytics Collaboration Development and test

Desktop and devices

Infrastructurestorage

IBM Smart Analytics System

Smart business for small or midsize business (backed by the IBM cloud)

Infrastructurecompute

IBM Computing on Demand

IBM Information Protection Services

Business services

BPM BlueWorks (design tools)

IBM Smart Analytics Cloud

Smart business expense reporting on the IBM cloud

IBM Information Archive

IBM Smart Business Development and Test on the IBM Cloud

IBM CloudBurst™ family

IBM Smart Business Development and Test Cloud

IBM Smart business end user support – self enablement portal

Smart Business Desktop on the IBM Cloud


Develop cloud strategy and roadmap

Assess cloud deployment models, service options and workloads

ROI Analysis

Choose initial project

How we help our Clients get started with cloud computing

Start with an isolated pilot cloud deployment

Architect and implement low-risk workloads such as test and development for cloud

Standardize applications and systems

Deploy self-service portal

Roll out cloud across the enterprise

Enable additional workloads on private cloud

Add new users

Use trusted public cloud services to supplement business and IT workloads

Pilot and Deploy

Extend and Evolve

Plan and Prepare

Condition existing infrastructure for cloud

• Virtualize and automate existing systems

• Add service management, service catalog


Business Value

The journey to cloud needs Flexible, Efficient, Automated Infrastructure

ConsolidateConsolidate ConsolidateConsolidate VirtualizeVirtualize VirtualizeVirtualizeCentralizeCentralizeCentralizeCentralize AutomateAutomateAutomateAutomate OptimizeOptimizeOptimizeOptimize

> > > =Organization Culture Governance

….requires an integrated and orchestrated approach.


IBM can help enable your journey to Cloud Computing

Integrated service lifecycle mgmt.

Expose resources “as-a-Service”.

Integrated Security infrastructure.

Rapid provisioning of IT resources, massive scaling.

Dynamic service mgmt. Energy saving via auto

workload distribution.

Rapid deployment of infrastructure and applications.

Request-driven service management.

Service Catalog.

Virtualization. Better hardware

utilization. Improved IT agility.

Server Consolidation. Streamline Operations – manage

physical and virtual systems. Lower power consumption.


Agenda

What is Cloud?1

What is the Benefit for Business?2


How Can IBM help?4

Next Steps5


Moving forward

Where does Cloud Computing fit in your organization?

What are the key projects you have underway or are planning to launch?

What are your plans to evaluate/implement clouds?

How can IBM help you to proceed?


Thank you!

Cloud

Technology

Transcript of Cloud