Clothes and fashion“On matters of style, swim with the current,

on matters of principle, stand like a rock.”Thomas Jefferson

ClothesClothesBarrette – belt – bracelet – blouse - buckle – button – fly – glasses – necklace – pants – trousers - purse – shirt – shoelace – skirt – shoe - tie

Clothes – underwear Barefoot – bathrobe – fold – handkerchief – nightgown – pajamas – pocket – short sleeve – slippers – underwear

Clothes – summer Cap – dress – hat – pin – ring – roller skates – sandals – shorts – socks – sunglasses – swimsuit – T-shirt – watch

Clothes – winter Barrette – boots – earmuffs – earring – glove – ice skates – jacket – jeans – mittens – raincoat – scarf – tights – umbrella

Patterns Patterns Match

Striped

Solid

Flowered

Plaid

Checked

Print

Polka dot

ClothesCotton

Polyester

Silk

Wool/woolen

Velvet

Denim

Corduroy

IT HAS:

-short/ long sleeves

-Buttons/ a zipper

Striped

Solid

Flowered

Plaid

Checked

Print

Polka dot

She’s wearing a solid white dress above her knees with a beige belt tied on the right hand side…

ClothesCotton

Polyester

Silk

Wool/woolen

Velvet

Denim

Corduroy

IT HAS:

-short/ long sleeves

-Buttons/ a zipper

Striped

Solid

Flowered

Plaid

Checked

Print

Polka dot

She’s wearing…

He/she’s wearing… He/she’s wearing…

Look at the following sentences and Look at the following sentences and the use of highlighted words: the use of highlighted words:

1. My sister and I usually go shopping after school.

2. My brother always looks out of the window before he gets dressed in the morning. First he puts on his underwear, then he puts on his T-shirt and then the rest of his clothes.

3. I like wearing short skirts because I think that I have very nice legs.

4. I would like to wear a Louis Vuitton bag but I do not have enough money to buy such expensive accessories.

5. There is a new shop near our house. I would like to buy a new dress there because I need something to wear at the party on Saturday.

Fill the gaps with appropriate verbs in the correct Fill the gaps with appropriate verbs in the correct form:form:

1. I don’t like ________ long dresses. I think they don’t suit me.

2. Every time my brother goes to a party he ________ a silk tie.

3. In the morning I first ________ my underwear, then I ________ my T-shirt and then the rest of my clothes.

4. When I last saw Sarah, she ________ a beautiful cotton suit.

5. When Tim was a little boy, he often ________ shorts that had patches on.

to put on to get dressed to wearto buy / buying a shop / shopping

Fill the gaps with appropriate verbs in the correct Fill the gaps with appropriate verbs in the correct form:form:

to put on to get dressed to wearto buy / buying a shop / shopping

6. Quickly! Get up! You must ________ and catch a bus to work! 7. I need to ________ a new handbag. Will you come ________ with me this afternoon? 8. There is a new ________ with accessories in the center of town. Let’s go and ________ something for the party on Saturday. 9. I love ________ clothes! 10. I don’t like ________. It is so boring.

Fashion HistoryFashion HistoryFashion Marketing

ObjectivesObjectives

1. What are the needs satisfied by clothing?

2. What is the history of clothing?3. What is the relationship of

fashion history to today’s fashion?

Why People Wear Clothes?Why People Wear Clothes?

20,000 B.C.-- people developed and wore clothes primarily for protection from the weather and environment.

NOW-- other needs such as psychological and social needs.

Why Clothing?

Physical Needs

•Protection

•safety

Psychological Needs

•Identity

•Adornment

•Cultural identity

Social Needs

•Affiliation/ fitting in

•standards

Where fashion began?Where fashion began?

France – considered the center of fashion for almost 400 years from 1600s into the 1900s. Especially in Paris.

In the 1600s, French royalty and wealthy landowners employed their own dressmakers and tailors.

Where fashion began?Where fashion began?

After the French Revolution (1789), haute couture design firms grew.

Haute Couture – high-fashion, individually designed, original, handmade garments.

GlobalizationGlobalization

Industrialization, technology, globalization, and the spread of democracy help broaden the demand for fashion.

Growth of a middle class with income to purchase fashions, not just basic clothing

Other fashion cities- Milan and New York

The early 1900sThe early 1900s

In 1909, the American fashion magazine Vogue, featured a woman in a loose-fitting style of dress.

By 1915, styles continued to soften.The invention of the 1st manufactured

fiber rayon, or artificial silkClothing that was more

functional for women who were entering the workforce.

The 1920sThe 1920s

Gabrielle “Coco” Chanel – 1st designer to introduce sportswear garments for everyday wear. As well as trousers.

Promoted styles associated with flappers

“the little black dress”1926, the Women’s Fashion

Institute designed the “one hour dress.”

The 1930s – 1950sThe 1930s – 1950sDupont invented

nylon, less expensive than silk to make hosiery

WWII fabric shortages

1947, Christian Dior; long hem lines, narrow shoulders and tightly fitted bodices with long, full, or narrow skirts. “The New Look”

The 1960’sThe 1960’s

Hippie style – fashion consisting of clothing from the Middle and Far East

Use of bright colors, peasant embroidery, cheesecloth, and safari jackets

The 1970’sThe 1970’s Disco style – gold lame, leopard print, stretch halter

jumpsuits, and white clothing that glowed in ultraviolet light Punk – intentionally torn clothing worn by young people with

limited income Feminist Movement – influenced women’s styles, such as

shorter skirts and pantsuits in the workplace.

The 1980’s The 1980’s “the power look” – a uniform style of suits

and blazers with shoulder pads.Men – a more casual style of dress; “business

casual”people no longer felt that high price

determined high fashionfitness conscious – synthetic fabrics with easy

care.

The 1990’sThe 1990’sAmericans began dressing down, or less

formallyComfort of sport clothes and athletic

clothing became a wardrobe staple.Grunge – a style started by youth culture.

Messy, uncombed, not too much effort.

The 2000’sThe 2000’s

Hipster - Mixing the fringe movements of punk and grunge, hipsters have created a style based on defying style norms. – Skinny Jeans

Juicy Couture Tracksuits & UGG Boots - The comfortable tracksuit combined chic, expensive style with comfort.

Bohemian Chic - The free-spirited, Hippie inspired style includes its well-known staples: large sunglasses, flowing skirts, boots and loose jumpers

What´s your style?What´s your style?http://www.quizmeme.com/clothes/

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