Closure Presentation
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Transcript of Closure Presentation
![Page 1: Closure Presentation](https://reader034.fdocuments.us/reader034/viewer/2022042602/55cfb610bb61eb2d148b456e/html5/thumbnails/1.jpg)
May 26 & 27, 2012Expo Center, Karachi
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Masala Family Festival
Ground Breaking Event of the Year
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Event Highlights
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History in creating Highest number of Footfall at the venue for any festival –
total of 227,634 Visitors attended the Festival in 2 days
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The event witnessed a record attendance of female visitors - approximate ratio stands at 3:1
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The largest food court was established in the event, a record for any festival previously held at the venue
Live Cooking by Masala Chefs & one to one interaction with the audience
added fire to the show
The food court offered more
than 60 variety of cuisines under one roof
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With 50+ different attractions this was
the Largest Kids area established at the venue
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The event generated economic activity in 27+ allied industries, directly and indirectly.
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Glimpse of HUM TV & Style 360 Talent Hunt Activities
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Sponsors Branding
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Pre – Event Promotion
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Promos Masala Tv, HUM TV, Style 360
14 days campaign –Stall booking and details
9 Days Campaign – Invitation Promo
Montages Chefs Endorsement Montages
Endorsement on Live Shows by Masala Chefs
9 Days Campaign
Radio 14 days campaign –Stall booking and details
9 Days Campaign – Invitation Promo
FM 105
FM 91
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Masala TV WebsiteFacebook Pg MFF
(1K likes, 1400 visits) Facebook Pg Masala TV
Facebook Pg Hum TVFacebook Pg Style 360
9 Days Campaign
E-Flyers
Outdoor 11 Days campaign
SMS Campaign MFF Contest through SMS - executed via Masala TV and
FB pages (1K sms generated)7 Days Campaign
Inviting SMS Circulated 3 consecutive days (25th, 26th and 27th of May)
Online Promotion
E- Marketing
32 Hoardings in Karachi
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Outdoors
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E-flyer
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SMS Campaign
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Post – Event Promotion
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Promo – Event Success Awareness
E-flyer