Closing the Gap Between Research and Innovation
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Transcript of Closing the Gap Between Research and Innovation
4/21/09
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Closing the Gap bt Researh&Innovation
The Living Labs approach esteve almirall
jonathan wareham {esteve.almirall,jonathan.wareham}@esade.edu
Closing the Gap
bt Research & Innovation The Living Labs approach Esteve Almirall
Jonathan Wareham esteve.almirall!esade.edu [email protected]
User involvement in Innovation UGC – User Generated contents. Web 2.0 practices. …. . .
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A PPPP (public-private-people
partnership), sometimes referred as
quadruple helix, that involves users
in the creation, prototyping,
validation or testing of new products,
processes or services in real life
contexts.
Method
olog
y**
Organ
izat
ion
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Living Labs aim to provide structure and governance to the user involvement in innovation
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Innovation Intermediaries (inbound – outbound)
!! Knowledge brokers.
!! Connectors (Nine Sigma & Yet2.com)
!! Marketplaces (Innocentive).
!! Scouting.
!!…...
? who invented the mountain bike
Sources of New Ideas and Innovation
Academia
Associations, trade groups, conference boards
Competitors
Consultants
Customers
Business partners
15 25 35 45% 45% 35 15 25
Internet, blogs,
bulletin boards
Other
R&D (internal)
Sales or service units
Employees
(general population)
Think tanks
External Internal
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but, …. . . what is a Living Lab ?
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Pre-lab conceptualization Brainstorming, scenarios, paper
protos(
Laboratory -Usability Eye-tracking, attention, …(
Living Labs
Quasi-Experimentation in
real environments.*
Market Validation Marketing studies(
Where?
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Helsinki, November 20, 2006
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Flanders
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Helsinki
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Sweden
What is Botnia?
- Part of CDT which is a RDI-centre at
Luleå University of Technology
- A long-term partnership between the University, Ericsson and Telia Sonera
In cooperation with regional actors and
IT SME´s
-Turnover ~30 miljon SEK
-Appr. 10 Employees and about 100
persons on a contractural basis
CDT´s mission is to create new IT-based serviecs and products!
New ICT solutions - by
empowering users
Botnias focus is user-driven development
of Internet- and mobile services
that enriches users' everyday life.
The objective of Botnia is to generate and construct new insights, methods and tools,
supportive of open user-driven innovation
What is Botnia?
Polar circle Luleå
S W
E D
E N
We are situated in Luleå but
we performe activities all over Sweden.
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Our user-community 6700 persons
from all over Sweden
In a co-creative way
Important Resources Important resources IT-Tools to support easy deployment of user involvement
When involving the users?
Results:
New Products and services
New knowledge New relations
We are living in a beta-culture!
Some of our cases
•!The student of the future •!eFamily •!Gameline-Supafly •!InTime Reminder •!InfoSearch •!Wearable computers •!P800 test
•!Permission Marketing •!Basketball in the mobile phone •!Rural ICT •!InfoCamp •!SMART •!e-participation…… •!Mobile shopping
www.testplats.com
More than 50 full-scale
projects and 50 end-user
investigations
Case: Skygd
Amsterdam
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Amsterdam Living Lab
Facts
Partners
—!Amsterdamse Innovatie Motor
—!Centre for Content Culture and Technology (UvA & HvA)
—!Waag Society
—!Telematica Instituut
—!IIP Create
Budget 2 Mln Euro, subsidy of
—!EZ (PiD 2007)
—!Amsterdam Topstad
Started January 2008
IYOUIT as …
1.! Personal diary & life blog
2.! Cool way to keep in touch
3.! Context tagger
4.! Pervasive game
One mobile app: 24x7 on-line
Life blogging
—!ContextWatcher as live life recorder
—!Wouldn’t it be nice if …
—! you could carry a mobile phone (120 gram)
—! that would record your day in an unattended mode
—! and write your experiences in your blog
—! so that you and others can digitally browse your life
—! Important issues
—! User control & privacy
—! Visualization
—! Easy configuration
Real-time context sharing
—!Unobtrusive
—!Sharing of situations
—!Privacy management
—!Context mirror
Contextual tagging
—! Tag all photos with contextual information
—! Functionality:
—! Interlinked via
tags and persons
—! Groups and sets
—! Contextual queries
—! Position pictures
on a map
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Gaming
—!Mixing real context data with virtual roles and objects
—!Virtual board game based on ‘the settlers of Catan’
Barcelona
High Tech
Exports 34.6% of
Spain.
Population (8M) greater than Denmark or Ireland.
GDP similar to
Finland & Denmark.
Per-capita GDP similar to Germany,
greater than
Portugal or Greece.
Exports similar to
Finland and higher
than Portugal.
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fab lab =personal
fabrication
i2cat
Ca L’Estruch, Sabadell
La Panera, Lleida
CitiLab Can Suris, Cornella
El Liceu
Espai Zer01,Olot
GEANT2
now expandin
g
to K
orea, B
razil
and
Latin A
mer
ica
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Co-ideation
Do-design
validation
Kari Mikkela + Annika Sällström, 2008
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group selection
innovation arena
context development
E.Almirall et al, 2008
<design thinking>
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inspi ration
ideation
implementation
Tim Brown, 2008 HBR
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open closed
users
experts
open closed
user-led
expert-led
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Applied
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Collaborati
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Market
places
Join
Ventures traditional
user centered
user driven
participatory
collaborative
Living Labs ----------
Assessing & co-creating proposals that fit =
Tapping in all + Real life
3 main areas
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reducing uncertainty
Entrepreneurial Role of Living Labs ======================================
1)! Selection. Establishing the Innovation
Network.
2)! Formation. Recruiting experts &
Convincing companies.
3)! Coordination. Coordinating the
Innovation Network.
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Reducing uncertainty (fit) !"
+ Entrepreneurial role ! !"
Developing an initial demand"
!Living Labs "
Kleiner Perkins Portfolio (81 companies)
49 (60%) develop mid-level goods and
services for use by other business. 23 developing enterprise software
6 instruments used in hospitals
20 IT equipment
19 Ground level consumer goods and services 3 network / community companies
2 e-commerce
2 providers of information (mobile) 1 distributor of movies over the Internet
1 photoneumatic therapy
1 financial services
1 restaurant guide (Zagat)
4 developing treatments 13 high level products and services
6 alternative energy companies
1 fuel cells 1 portable electronic devices
1 codecs
4 semiconductor industry
1 bio-technology
esteve almirall [email protected]