Closing the Divide- Sheila Dugan
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Transcript of Closing the Divide- Sheila Dugan
Closing the Divide:How Cities Can Promote Digital Equity
SESSION GOALS & OVERVIEW
Present some information…
@everyone_one / @DigEquity / @DeborahAcosta1
SESSION GOALS & OVERVIEW
Present some information…Learn from you…
@everyone_one / @DigEquity / @DeborahAcosta1
SESSION GOALS & OVERVIEW
Present some information…Learn from you…Walk away with next steps!
@everyone_one / @DigEquity / @DeborahAcosta1
SESSION GOALS & OVERVIEW
Present some information…Learn from you…Walk away with next steps!
1. Scope of Problem and Assumptions
@everyone_one / @DigEquity / @DeborahAcosta1
SESSION GOALS & OVERVIEW
Present some information…Learn from you…Walk away with next steps!
1. Scope of Problem and Assumptions2. Models
@everyone_one / @DigEquity / @DeborahAcosta1
SESSION GOALS & OVERVIEW
Present some information…Learn from you…Walk away with next steps!
1. Scope of the Problem and Assumptions2. Models3. Problem Solving Discussion
@everyone_one / @DigEquity / @DeborahAcosta1
Source: U.S. Census Bureau
1 in 4 households in the United States are without home Internet access.
Barriers:Cost RelevancyDigital Literacy
THE DIGITAL DIVIDE
Source: U.S. Census Bureau, Pew Internet
Characteristic of Householders
Householdswith no Internet Use at home
65 years and older 43.2%
Black alone 38.1%
Hispanic (of any race) 35.7%
Less than high school graduate 60.7%
THE DIGITAL DIVIDE
24% of households making less than $30K do not go online.
Sometimes me and my mom would go just to the parking lot at McDonalds and use the WiFi to do and get what I needed to get done.
Darriale Bradley, Junior, Southwest High(Macon, GA)
ASSUMPTIONS: MOBILE TECHNOLOGY
Opportunities
• Can serve as gateway to digital citizenship
• Increasingly critical part of online lives
• Mobile-only users more likely to be low-income, less educated, African American, or Latino
@everyone_one / @DigEquity / @DeborahAcosta1
ASSUMPTIONS: MOBILE TECHNOLOGY
Opportunities
• Can serve as gateway to digital citizenship
• Increasingly important part of online lives
• Mobile-only users more likely to be low-income, less educated, African American, or Latino
Limitations
• User interface ill suited for some key activities
• Download/upload can be hindered by speed
• Data usage caps discourage online exploration
@everyone_one / @DigEquity / @DeborahAcosta1
ASSUMPTIONS: MOBILE TECHNOLOGY
Political and Economic Activities Less Connected
Home Broadband
Difference
Use Internet to visit local, state, or federal government website 57% 79% -22%
Use Internet to get information from a government agency on health/safety 35% 54% -19%
Use Internet to get information or apply for job 45% 60% -15%
Use Internet to take a class for credit toward a degree 12% 24% -12%
Use Internet for online banking 35% 70% -35%
Use Internet to get local or community news 55% 80% -25%
Use Internet to get national or international news 52% 77% -25%
Note: Reported frequencies are weighted. Sample based on the 3,477 respondents who use the Internet. 2009 Federal Communications Commission (FCC) Survey of 5,000 respondents nationwide. Less connected = dial up Internet or no Internet at home, including individuals with mobile access only.Source: Mossberger, K., Tolbert, C., & Franko, W. (2013). Mobile Access and the Less-Connected. In Digital Cities: The Internet and the Geography of Opportunity (p. 74). New York, NY: Oxford University Press.
ASSUMPTIONS: MOBILE TECHNOLOGY
Political and Economic Activities Less Connected
Home Broadband
Difference
Use Internet to visit local, state, or federal government website 57% 79% -22%
Use Internet to get information from a government agency on health/safety 35% 54% -19%
Use Internet to get information or apply for job 45% 60% -15%
Use Internet to take a class for credit toward a degree 12% 24% -12%
Use Internet for online banking 35% 70% -35%
Use Internet to get local or community news 55% 80% -25%
Use Internet to get national or international news 52% 77% -25%
Note: Reported frequencies are weighted. Sample based on the 3,477 respondents who use the Internet. 2009 Federal Communications Commission (FCC) Survey of 5,000 respondents nationwide. Less connected = dial up Internet or no Internet at home, including individuals with mobile access only.Source: Mossberger, K., Tolbert, C., & Franko, W. (2013). Mobile Access and the Less-Connected. In Digital Cities: The Internet and the Geography of Opportunity (p. 74). New York, NY: Oxford University Press.
ASSUMPTIONS: PUBLIC LIBRARIES
Opportunities
• Free• Training and assistance• Locations across city• 44% of households below poverty
line report using computers or the Internet at a public library
• Youth and minorities are among most frequent public access users
@everyone_one / @DigEquity / @DeborahAcosta1
ASSUMPTIONS: PUBLIC LIBRARIES
Limitations
• Hours of business• Staff capacity• Wait time• Duration of time slot
Opportunities
• Free• Training and assistance• Locations across city• 44% of households below poverty
line report using computers or the Internet at a public library
• Youth and minorities are among most frequent public access users
@everyone_one / @DigEquity / @DeborahAcosta1
MODEL: NEW YORK CITY, NY
City has leveraged existing assets and institutions in unique ways, particularly through Digital Roadmap • BTOP funded digital literacy and
home broadband adoption initiatives anchored to NYC Department of Education
• New York Public Library • Mobile Tech Van • WiFi in phone booths
MODEL: CHICAGO, IL
Chicago Tech Plan• Access and adoption understood
as critical to Chicago’s future in global, tech-driven economy
• Place-based orientation informed by evidence from Smart Communities BTOP-funded pilot
• Goal of increasing options for low-cost broadband
MODEL: WILSON, NC
Greenlight Community Broadband• Network launched in 2008• Borrowed $33 million to build the
network• Internet-only packages range
from $39.95 to $154.95 per month• Serves 7,000 of 50,000 residents
MODEL: San Leandro, CA
Lit San Leandro• October 17, 2011 - San Leandro
City Council approved a license agreement allowing installation of a fiber optic loop
• March 2, 2012 - Lit San Leandro went live.
• Won a $2.1 million federal grant to expand its network for businesses
BEST PRACTICES
1. Understand your city’s needs and valuable assets.2. Build community-wide coalitions with a diverse set of
stakeholders. 3. Collaborate with other municipalities in your metro area. 4. Constantly think of sustainability.5. Develop plans that keep in mind the needs of your most
vulnerable populations. 6. Neighborhood context is critical.
@everyone_one / @DigEquity / @DeborahAcosta1
DISCUSSION
• What assets and tools do cities have (dark fiber, institutions like libraries, etc.)?
• How are we integrating broadband adoption in our economic development plans?
• How do we make sure our initiatives are sustainable?
@everyone_one / @DigEquity / @DeborahAcosta1
CONTACT US
Sheila Dugan EveryoneOn.org / @everyone_on / [email protected]
Anne SchwiegerDigitalEquityProject.com / @DigEquity / [email protected]
Deborah AcostaSanLeandroNext.com / @DeborahAcosta1 / [email protected]