Closed Loop Marketing (CLM)

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CLM Application Deck

Paleti Sainath

Business Analyst


Agenda

• About CLM• CLM lifecycle

• Survey Creation• Survey Administration• Survey Results• Archives

• Mobile• Advantages• Product pipeline• Pricing • About Quad One


About CLM

• CLM (Closed Loop Marketing) is a survey management tool which allows the users to create surveys and publish them at any time.

• CLM tool is specially designed for the Pharma Industry where surveys can be conducted on doctors and the results collated by SBO, AM, RM and the regions.

• CLM Application is available on desktops and also on Android tablets and phones as a mobile application.

• Using CLM application survey results are available immediately across the organization.

• Survey results are viewable in pie charts and bar graphs showing summaries and responses

• CLM application facilitates the role based access control allowing the users to have limited view option as per there role


CLM Life Cycle


Survey Creation

• Admin / Prod team can create surveys / campaigns

• One or more surveys can be created under each campaign

• A survey consists of a set of questions. These can be

Multiple choice Multi select Text field etc.

• Admin can set a start date and end date for a campaign

• Campaigns can be created region-wise, Team-wise or Brand-wise

• Campaigns can also be created targeting Doctors or Sales team

• Admin can also do the following Maintain Sales team data Doctor data Data can be imported from third

party applications or maintained online


Survey administration

• Surveys can be administered to Doctors or the Sales Team.

• Surveys can be carried out on Laptop, tablet or mobile.

• Surveys can be carried out on tablets or mobile in both Offline and Online modes.


Survey results

• Survey results are available to logged in users via dashboards.

• Dashboards display survey status – No of surveys completed, doctor-wise, PSR-wise.

• Survey results are available instantly• Survey results are collated SBO,

Area, Region, Zone and Nation-wide• Survey results are available to

SBO/PSR,AM, RM, NSM & HO.• Each user dashboard displays his

team data only.• Survey results can be viewed in the

form of raw data or pictorially in bar and pie charts.


Archives

• Expired surveys are automatically moved to Archived section• These can be accessed at any time by SBO and product teams


Mobile

• CLM is presently available on Android Tablets and Mobile.

• Users can download the CLM app from the Play Store and install on their devices

• Initial authentication is required to sign into the application

• Once authenticated, depending upon user, survey and doctor data is synched into the application

• Users can use the application without Internet to conduct surveys.

• The surveys are automatically updated to the CLM server whenever data connection (Wi-Fi & 3G) is available.


Advantages

• CLM is a valuable touch point for PSRs to interact and connect with doctors.

• CLM is a powerful tool which helps in capturing, analyzing and rendering the data captured by the SBOs / PSRs

• CLM helps in understanding Doctors orientation/perception towards the product.

• CLM is helpful as a survey management tool, helping Pharma companies understand their customers and the market.

• Flexibility of CLM makes it comfortable to be used on both offline and online modes.


Product pipeline

• Trend Line Surveys – Surveys, which can be set up one time and run for multiple months and display results as trend lines in front end.

• Surveys Add-ons – CLM application provides an add-on option to carry out different types of surveys like

Pre-Launch Survey Post – Launch Survey Competitor Survey Existing Product Survey

• Doctor summary section for SBO to view while administering surveys • Dashboard consisting of doctor feedback, expenses, Sales & ROI

(integration with other Quad One applications or as inputs into backend)


Pricing

• CLM is available as both a Hosted and an On Premise solution.• On Premise Model

Cost of CLM application: Rs. 6.50 lacs/- (One time) Annual Maintenance @ 15%

• Hosted Model Cost of base application: Rs. 3.50 lacs/- (One time) Hosting, Maintenance, Support and updates cost per month: Rs.

30,000/month. Minimum 2 years commitment Updates to the product will be automatically made available to

client.


About Quadone

• Quad One is a 13 year old Life sciences technology company based out of Hyderabad, INDIA.

• Quad One provides IT products and services in the Pharma, Health Care and eCommerce segments

• Quad One’s proprietary software - eDoctor is a web-based scheduling / rostering system for hospitals and clinics

• Quad One’s leading pharmaceutical product – Clinion™ is an EDC and a CDM software being used by some of India’s largest CROs

• Quad One is expertise in Digital marketing and SEO services.• Quad One is a leading mobile App provider in different platforms like

Android Windows IOS

• Quad One has leading Pharma and Healthcare companies in India as its clients including – Dr. Reddy’s, Apollo Hospitals, Max Neeman and Narayana Hrudayalaya


Thank youPaleti Sainath

[email protected]

Business Analyst

Closed Loop Marketing (CLM)

Software

Transcript of Closed Loop Marketing (CLM)