Closed loop business models
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BUSINESS MODEL CANVAS+
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BUSINESS MODEL CANVAS+
Business Model Canvas
www.businessmodelgeneration.com
Business Model Canvas +
#VALUE FOR PEOPLE, PLANET
#VALUE FOR CUSTOMER
#VALUE FOR BUSINESS
FOCUS
Closed Loop BM
BM type Product Procurement
• Proximity to current business and activities: material, product R&D and marketing.
• First create the conditions for a second life (make products and materials suitable for closed loops)
• Red markets: differentiate
• No business in second hand markets • No influence on quality of the Closed
Loop system (after initial use period).
influence no influence
PROS & CONS
Producer
energy
resources
transport
Retail Customer EOL waste
traditional / public waste management
x times reuse: eBay, friends & family, charity, ...
R&D > MARKETING
certificates
+ +
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< <
C2C products
C2C design
+quality products
BM type Product + Take Back Service
• Red markets: differentiate by offering extra services
• Offer better customer solutions • Increased influence over quality of
the Closed Loop system
• Is the service really valued (€) by the customer (to legitimate extra cost)
• Volume is required to make it feasible (cooperate with others vs ‘unique’ offering)
• (Reverse) logistics and proximity to current business and operations? Effort and cost of outsourcing ?
• Assumptions & customer perceptions? Is your offer really better compared to existing reuse and regulated take back, waste systems.
influence no influence
PROS & CONS
Producer
energy
resources
transport
Retail Customer
traditional / public waste management
x times reuse: eBay, friends & family, charity, ...
Take Back
EOL waste
recycler
EOL waste
self-controlled waste management streams optimized for recycling
certificates
+ +
+ +
< <
C2C products
C2C design
+quality products
Take back operations
Take back service
+quality service
+
+
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#50 EURO TAKE BACK
#LEASING FORMULA
#DESIGN 4 RECYCLIN
G
• Innovative business model • Relation with ICT, new technologies • Closer & more sustainable relation
with customers (market intelligence) • Manage Total Cost of Ownership • More control over quality (but...
implies control over service partners) • Increased upsales • Economical life equals technical life • Focus on decreasing cost per cycle
(instead of cost per product) • Effective C2C solution (product and
closed loop business model)
• Value Chain disruption: retail • Cost of implementation • Investment in product pool & CF ! • Investment in CRM & ICT tools to
support pool & services management • Complexity of the business model &
partnership (proximity to current business model & activities)
• Niche or mainstream • Liability risks
influence no influence
Producer
energy
resources
transport
Customer
EOL waste
x times use by different customers
self-controlled waste management streams optimized for recycling
recycler
Service Partner
PROS & CONS
BM type Product as a Service LEASING
RENTING SHARING PAY4PERFORMANCE
certificates
+ +
+ +
< <
C2C products
C2C design
+quality products +product
use experience
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Totale kosten elektrische versus brandstofwagen* Privé
Klant Dhr. Jansen Aanbieder The New DriveDatum 3 mei 2012 Vertegenwoordiger Arthur Vijghen
Onze referentie MSP-2012-05-03-1
Aantal km/jaar 10.000 km/j Energieprijs BTWi 0,240 €/kWhLeeftijd in jaar 5 j Dieselprijs BTWi 1,600 €/lLeeftijd in km 50.000 km Benzineprijs BTWi 1,700 €/lWaalse Ecobonus NEE Maximale belastingverm. € 9.190,00
Specificaties Elektrisch Brandstof
Type Renault Fluence Z.E. Renault Fluence dCi 110 eco2 DynGebruikersprofiel Gemiddeld GemiddeldOfficieel Verbruik l/km n.v.t. 4,4 l/100kmOfficieel Verbruik Wh/km 120 Wh/km n.v.t.Fiscale PK 1 8CO 2 n.v.t. 114 g/kmAanschafprijs BTWi € 26.180,00 € 23.900,00Aankoopkorting 10,00% 15,00%Restwaarde na 50.000 km € 15.708,00 € 14.340,00
Totale kosten op 5 j Elektrisch Brandstof Voordeel op 5 j
Investering -€ 26.180,00 -€ 23.900,00 -€ 2.280,00Verkoop restwaarde € 15.708,00 € 14.340,00 € 1.368,00Verbruik -€ 1.989,23 -€ 4.862,56 € 2.873,33Batterijlease -€ 5.120,88 n.v.t. -€ 5.120,88Verzekeringen -€ 3.382,63 -€ 2.910,79 -€ 471,83Onderhoud -€ 260,20 -€ 780,61 € 520,40Pechverhelping -€ 1.241,16 -€ 1.241,16 € 0,00
Verkeersbelasting -€ 384,01 -€ 1.077,10 € 693,09BIV € 0,00 -€ 147,66 € 147,66Federale belastingverm. € 7.854,00 n.v.t. € 7.854,00CO2 premie (tot 31/12/2011) n.v.t. € 0,00 € 0,00
Cash totaal BTWi -€ 14.996,11 -€ 20.579,88 € 5.583,78
Terugverdientijd na 0,41 jaarRendement investering 137,79%
www.thenewdrive.be - [email protected] Meerkost € 2.280* onder voorwaarden: zie disclaimer op www.thenewdrive.be
Investering vergelijking
certificates
<
C2C products
C2C design
products
product use
app / platform
ICT solution
+ +
+ +
< <
+
+
+
+
influence no influence
PROS & CONS
Retailer
www
Producer
energy
resources
transport
Customer EOL waste
x times Consumer 2 Consumer
traditional / public waste management
BM type : Platform
• No business in second hand markets • No influence on quality of the Closed
Loop system (after initial use period).
• Limited influence on 2nd hand market • Upsales (new spare parts,
accessories, extra services) • Supports reuse, product life
extension (but not recycling system) • Limited cost of implementation:
online platform only. • No liability issues. Transfer from
Consumer to Consumer. • Ideal for consumer products.
• No or little revenues from second hand sale on intrinsic value of product itself? %Commission ?
• Risk of increased 2nd sales volume, cannibalizing new product sales.�but... higher initial value, lower depreciation due to residual value
• OEM has little control over sales of low quality, unsafe products (reputational effects).
influence no influence
PROS & CONS
Retailer
www
Producer
energy
resources
transport
Customer EOL waste
x times second hand sales / donations
traditional / public waste management
BM type : Product + Platform
<
products
products
+quality new
product
app / platform
ICT solution
+ +
+ +
< <
+qualityused
products
eBay / Patagonia
made to last
Patagonia retail stores
serviced to last
recycled to last
reused to last
Patagonia service center
Take Back Recycling Program
Repair Service
2nd hand products
durable new
products
Recycler
Design to innovate
Calculate to evaluate
scorecards
Quick LCA module
BoM module
assign materials to parts from BoM
materials
%recycling reuse
lifetime
clusters of parts with different reuse & recycling scenario’s
benchmark
AVOID too much detail !
- impact + recycling - cost + margin
part cost
part weight economic parameters
ECODESIGN OBJECTIVES
Benchmark Cash Flow
Benchmark Cost & Impact
Sustainability = Business Opportunity
we help you calculate it design it
make it happen thank you, Bart Jansen
