Clmentine Morisot Cyprien Debu. Outline I. 1975-1985: The beginning of the two companies II....
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Apple and MicrosoftA Competition History
Clémentine MorisotCyprien Debu
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OutlineI. 1975-1985: The beginning of the two
companies
II. 1985-1997: Apple falls whereas Microsoft reaches the top
III. 1997-today: New beginnings and diversification
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Introduction
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I. 1975-1985: The beginning of the two companies1. Apple successful beginning
2. Microsoft: a software and business company
3. First fights
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I. 1975-1985: The beginning of the two companies1. Apple successful beginning
Founded by Steve Jobs and Steve Wosniak in 1976
Apple I, Apple II the first success Macintosh and the Graphical User Interface
Personnal Computer
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I. 1975-1985: The beginning of the two companies2. Microsoft: a software and business
company
Founded by Bill Gates and Pall Allen in 1976Conception of several programming
languages: Basic, Fortran, CobolLicenced the Operating System on the IBM
PC: PC DOS
A major software vendor
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I. 1975-1985: The beginning of the two companies3. The first fights
Apple asks Microsoft to develop software for the Macintosh
Provides them with samples
Microsoft « copies » the GUI and the mouse for their new and secret OS: Windows 1.0
IBM PC cheaper than Macintosh
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II. 1985-1997: Apple falls whereas Microsoft reaches the top1. The growing power of Microsoft with the
first Windows
2. Microsoft’s domination and Apple’s fall
3. A new hope for Apple
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II. 1985-1997: Apple falls whereas Microsoft reaches the top1. The growing power of Microsoft with the
first Windows
Launching of Windows 1.0 on November 1985 Fewer possibilities than Mac but cheaper
Steve Jobs is fired the same year
Release of Windows 2.0 in 1987 Not a great success
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II. 1985-1997: Apple falls whereas Microsoft reaches the top2. Microsoft’s domination and Apple’s fall
Less and less innovations on Apple’s side
Windows 3.0 Big success: Apple’s shares collapsed
Windows NT: companies become a new target In 1993 more than 25 million users of Windows
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II. 1985-1997: Apple falls whereas Microsoft reaches the top2. Microsoft’s domination and Apple’s fall
1994: Power Macintosh – deficient, many bugs Apple’s reputation is soiled
Windows 95 and IE 1.0
Strategic mistakes by Apple
At this time, Apple is totally out
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II. 1985-1997: Apple falls whereas Microsoft reaches the top3. A new hope for Apple
New CEO Gil Amelio manages to reduce the deficits
Apple buys NeXt, Jobs’ company in 1997 Return of the founder
Same year: end of the GUI war
New beginnings
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III. 1997-today: New beginnings and diversification1. Jobs’ coming back and iMac
2. Windows XP, Vista, 7
3. New toys and new markets
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III. 1997-today: New beginnings and diversification1. Jobs’ coming back and iMac
The new iMac in 1998 First benefits since 1993
Mac OS X, a completely new operating system July 2011: Mac OS 10.7 is released
Apple turns to Intel Processor in 2006
A new breath for Apple
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III. 1997-today: New beginnings and diversification1. Jobs’ coming back and iMac
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III. 1997-today: New beginnings and diversification2. Windows XP, Vista, 7
In 2001 a new Operating System: Windows XP
Still 42% market shares in April 2011 Public support stopped on April 14, 2011
2007: Windows Vista – big flop 2009: Windows 7: 29% market shares in
April 2011
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III. 1997-today: New beginnings and diversification3. New toys and new markets
Microsoft and Apple are not always present on the same markets:
iPod (2001) and iTunes: Zune was a waste of time for Microsoft
Xbox (2001): another market dominated by Sony and Nintendo
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III. 1997-today: New beginnings and diversification3. New toys and new markets
Mobile phones: Apple: iPhone in 2007 Microsoft: Windows Mobile in 2003,
Windows Phone in 2010 Same scheme: Apple provides material and
OS, Microsoft provides only the OS Other parties: Android from Google,
BlackBerry
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III. 1997-today: New beginnings and diversification3. New toys and new markets
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III. 1997-today: New beginnings and diversification3. New toys and new markets
Touchpads: iPad in 2010: creation of a new trend
Microsoft needs to wait for Windows 8 to have a real opportunity to sell Windows touchpads
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ConclusionWhat do you think differ the most between an
Apple and a Microsoft computer?
Do you think Steve Jobs’ death will impact the future of Apple?
Will Microsoft conquer the Mobile world as they did with personnal computers?
Will the new actor Google enter strongly enough in the game to frighten the two giants?