Clive Andrews at WP-Brighton 2011 - The Basics of Blogging
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Page 1 | The Basics of Blogging | September 2011 The Basics of Blogging Clive Andrews
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Transcript of Clive Andrews at WP-Brighton 2011 - The Basics of Blogging
Page 1 | The Basics of Blogging | September 2011
The Basics of Blogging Clive Andrews
Page 2 | The Basics of Blogging | September 2011
NixonMcInnes
Page 3 | The Basics of Blogging | September 2011
In the beginning was the web…
Page 4 | The Basics of Blogging | September 2011
Meanwhile…
Web log = weblog = blog
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Today: over 160 million blogs
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Blogging is now everywhere
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What to blog about?
• News
• Offers (carefully)
• Failures
• Customers
• Questions – prompting debate
• Photos, maps, other content
• Controversial, contentious, thought leadership
• Canvassing opinions
• Think SEO – What’s topical or seasonal?
• INTERESTING STUFF to your audience
Page 8 | The Basics of Blogging | September 2011
What to blog about?
• News
• Offers (carefully)
• Failures
• Customers
• Questions – prompting debate
• Photos, maps, other content
• Controversial, contentious, thought leadership
• Canvassing opinions
• Think SEO – What’s topical or seasonal?
• INTERESTING STUFF to your audience
TimelyTimely
Page 9 | The Basics of Blogging | September 2011
What to blog about?
• News
• Offers (carefully)
• Failures
• Customers
• Questions – prompting debate
• Photos, maps, other content
• Controversial, contentious, thought leadership
• Canvassing opinions
• Think SEO – What’s topical or seasonal?
• INTERESTING STUFF to your audience
TimelyTimely
InterestingInteresting
Page 10 | The Basics of Blogging | September 2011
What to blog about?
• News
• Offers (carefully)
• Failures
• Customers
• Questions – prompting debate
• Photos, maps, other content
• Controversial, contentious, thought leadership
• Canvassing opinions
• Think SEO – What’s topical or seasonal?
• INTERESTING STUFF to your audienc
TimelyTimely
InterestingInteresting
RelevantRelevant
Page 11 | The Basics of Blogging | September 2011
Timely blogging
Page 12 | The Basics of Blogging | September 2011
Interesting blogging
Page 13 | The Basics of Blogging | September 2011
Relevant blogging
Page 14 | The Basics of Blogging | September 2011
Can’t I just sell my stuff?
Page 15 | The Basics of Blogging | September 2011
What’s good to read is good to search
Page 16 | The Basics of Blogging | September 2011
Where do I put my blog?
Page 17 | The Basics of Blogging | September 2011
Where do I put my blog?
Page 18 | The Basics of Blogging | September 2011
Where do I put my blog?
Page 19 | The Basics of Blogging | September 2011
Where do I put my blog?
Page 20 | The Basics of Blogging | September 2011
I’m not sure I can do this…
You possibly already do.
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Top takeaway tips
• Ensure there’s someone driving your blog
• Don’t worry if your blog doesn’t take off straight away
• Be objective about interesting content
• Listen to responses – what works?
• Don’t worry about perfection
• Blog when you have something to say
Page 22 | The Basics of Blogging | September 2011
Thank you
@CliveAndrews@CliveAndrews
[insert witty closing image here]
www.nixonmcinnes.co.uk/clivewww.nixonmcinnes.co.uk/clive
