PARTNERSHIP OPPORTUNITY

A unique global marketing platform

FOUNDER SIR ROBIN KNOX-JOHNSTON

Sir Robin Knox-Johnston CBE RD*Chairman, Clipper Ventures PLC

When I first had the idea of organising a round

the world yacht race for non-professionals,

more than 20 years ago, I couldn’t possibly have

imagined how big this event would become;

how many lives it would change; or how many

opportunities it would present to those brave

enough to rise to the challenge.

The Clipper Race was created by award-winning yachtsman and sailing legend Sir Robin Knox-Johnston, the first person to sail solo non-stop around the world in 1968-69.

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the world’s only round the world yacht race crewed by non-professional sailors

markets across 6 continentsONE 14

40,000 crew members from all walks of life680 40+ nationalities

represented

the world’s largest matched fleet of ocean racing yachts

Clipper 70s12 miles makes it the world’s longest ocean race

ABOUT THE CLIPPER RACE

GLOBAL PLATFORM

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The Clipper Race offers a truly unique global marketing platform for corporations, destinations, and brands. We deliver a powerful mix of compelling media stories, combined with a range of business engagement channels, and a rich variety of corporate social responsibility opportunities.

BUSINESS CASE

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It has been thrilling to be involved with the Clipper Race but crucially, the

scope that the sponsorship has given us from a marketing perspective

has been incredible. We’ve delivered a fully integrated campaign across

outdoor, digital and PR.

Margaret-Mary Clarke, Senior Brand Manager, Old Pulteney

Opportunity to drive tourism, trade and inward investment for destination sponsors

Proven business, government and consumer engagement vehicle

Engaging media channel with compelling business and consumer stories

Largest sailing hospitality platform of ocean racing yachts in the world

Powerful environmental and social responsibility messaging

Aspirational association: ’The Race of Your Life’

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POWERFUL MARKETING AND BUSINESS DEVELOPMENT PLATFORM REACHING A GLOBAL AUDIENCE

From daily newspapers to consumer magazines, television news and feature programmes, online content and crew blogs, your brand and its message will be carried to a global media audience.

GLOBAL AUDIENCE

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UNIQUE AUDIENCE BASE OF OVER 900 MILLION

UK / IrelandUK / Ireland

Europe

North America

South America

Asia / India / South Africa

Australasia

InternationalInternational

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MEDIA COVERAGE

RACE COVERAGE

AVERAGE TEAM SPONSOR

broadcast partnership for 2015-16 race Beijing TV

138 countries follow the Clipper Race

7,600+ media articles

50+ weekly global TV news feeds

clipperroundtheworld.com page views 11.5M

news items 1,250

650M opportunities to see

£4.7M advertising value equivalent

£14M PR value

[*Source Kantar Media and Google Analytics – 13-14 race]

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UNIQUE PLATFORM

Strategic partnerships are the ideal way to ensure both parties achieve their objectives. For the best results, we develop relationships and design bespoke and innovative activation plans through a consultation approach responding to our partners’ objectives.

18.3% increase in volume sale

15.4% increase in brand value

21% prompted awareness

7% unprompted awareness

BRAND AWARENESS INCREASE

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The Clipper Race provides a unique platform to build brand profile and association, delivering key messages to a global audience.

From daily newspapers to consumer magazines, television news and feature programmes, web stories and social media content - your brand will be carried to millions around the world.

BRAND AWARENESS

Partner InsightTeam Sponsor Old Pulteney Whisky leveraged a 12 month multi-channel brand awareness campaign including experiential, digital and advertorial activations resulting in:

76% of all employees interacted in Clipper Race activities

20% increase in employee satisfaction

Bill Stephenson, CEO De Lage Landen

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The Clipper Race is a proven way of connecting and developing employees around the world.

INTERNALENGAGEMENT

Partner InsightProven Platform: De Lage Landen’s partnership with the Clipper Race signalled the start of a journey to strengthen its globally networked organisation that had grown by acquisition to become ‘One DLL’ through a comprehensive employee engagement programme.

The synergies between high performing teams in business and in ocean racing are clear. Both require powerful leadership, excellent team work, clear communication, and insightful strategy with the whole team bought into one common goal. Use this platform to motivate and inspire staff to go beyond their limits in the workplace and improve business productivity.

The Clipper Race has unified our company. We see it in the pride, the passion, and the creativity of our employees who are embracing their Clipper Race team and realising that we are one global team to serve our clients in over 38 countries.

258 export services provided to UK companies by the government

4 dedicated trade missions including transport, marine and digital

9 British Embassy events in core markets

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Whether opening new doors or strengthening existing relationships, the Clipper Race offers an inspiring backdrop through which to do business.

Official race events create a natural networking environment to generate lucrative new business opportunities and strengthen existing relationships.

EXTERNAL ENGAGEMENT

Partner InsightThe unique partnership between the Clipper Race and the British Government’s ambitious ‘GREAT’ campaign, acted as an umbrella opportunity for a global trade mission by British businesses.

Local and national governments host the Clipper Race to attract and align with international businesses that participate and partner the race. Our partnerships with trade and government bodies, such as UK Trade and Investment, consistently deliver a powerful business channel.

BUSINESS TO GOVERNMENT

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118% increase in US traffic to the website

£10 million increase in tourism spend in the region

Voted best marketing campaign at World Travel Awards

€100 million increase in new business revenue

200 guest sailing experiences

Activations in London, Rio, Singapore, San Francisco, New York and Holland

Partner Insight

Partner InsightRabo Bank’s leasing division, De Lage Landen capitalised on the Clipper Race stopovers in the world’s leading financial cities to get closer to their customers through a comprehensive programme of interactive business forums, high end receptions and competitive sailing experiences.

A video campaign to promote Yorkshire played in 10,000 taxi cabs during the Clipper Race stopover in New York. The campaign was a key activation in Team Sponsor Welcome to Yorkshire’s strategy to boost tourism and was complemented by sailing days for key NYC travel writers.

Trade delegations and international agreements are a prime focus as partners look to develop links within key markets. Companies view the Clipper Race as a cost-effective way of doing business and a unique way of showcasing what they have to offer in an uninterrupted environment.

The Clipper Race creates a highly attractive mix of hospitality opportunities on and off the water. The mix of emotions and passions is amplified by the presence of thousands of visitors to race villages with the backdrop of music, culture and art festivals in some of the world’s greatest cities. The Clipper Race provides partners with a unique hospitality platform to engage with key decision makers.

The reach of the race delivers your message to a global consumer audience. The aspirational nature of the event creates unique opportunities for brands to engage with customers and to activate through product and brand promotions.

BUSINESS TO BUSINESS AND GUEST EXPERIENCES

BUSINESS TO CONSUMER

Through outreach programmes, the Clipper Race can be used as a springboard for organisations to engage with communities, to support environmental projects and to drive change.

SOCIAL AND ENVIRONMENTALRESPONSIBILITY

Partner Insight

Lebalang Molobele, Sapinda Rainbow Project - participant in the Clipper 2013-14 Round the World Yacht Race

I have lived in a house that was a shebeen (an informal licensed drinking place in a township). I have come to know that through education I can escape the chances of selling alcohol to feed my family. I used to think my potential would always be limited by my background.

Previously I was hardly aware of the impact my decisions had. During the race I learnt that to have peace and a functioning environment you have to think about the next person. If you decide to use too much fresh water because you can’t have a dirty face, that would mean someone has to go thirsty, or even worse there won’t be water to cook.

Opening a Legal Counselling Centre in Soweto to inform people about their basic Human Rights and what to do when a violation of such a right has taken place. Today I write this with confidence that in the next five years I will do great things, and it all started with me crossing the Atlantic Ocean.

Where were you before the Clipper Race?

During the race, what qualities did you discover about yourself?

What’s next?

In keeping with Nelson Mandela’s vision to inspire a new generation of community leaders, Team Sponsor Invest Africa, backed by the Sapinda Group, sought to give young people in South Africa a unique personal development opportunity through participating in a life-changing global adventure.

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ECONOMIC IMPACT

Hosting the Clipper Race is big business. The benefits in terms of tourism, destination profiling and tangible economic impact are substantial. The attention has a lasting effect even after the fleet has set sail, leading to increased tourism, economic investment, social, educational and community initiatives.

Partner Insight

Destination sponsor Derry-Londonderry used the Clipper Race to generate a significant social and economic impact in to the local community. The city has put itself on the world map, becoming one of Lonely Planet’s ‘Top 5 Cities to Visit in the World’.

150,000 visitors to the Clipper Race ‘LegenDerry Maritime Festival’

£3 million direct boost to the local economy

10,000 bed nights

98% of spectators felt the festival improved NI’s global image

20% of spectators were from outside of NI

Winner: Best Event/Festival Experience

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Title Sponsor

Team Sponsor

Host Port

Fleet Sponsor

Official Supplier

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TIERS

PARTNERSHIP STRUCTURE

The Clipper Race offers many levels of opportunity for brands, corporations and destinations to achieve their objectives.

Through the global platform which is created with a varied portfolio of rights, whether delivered across the whole fleet, a single boat entry, a race stopover, an individual crew place or a community project.

RIGHTS FEE

£1.5 MILLION Payable by instalments, with a schedule to suit both parties

TEAM SPONSOR RIGHTS AND BENEFITS

The following rights and benefits provide examples of the opportunities which can be leveraged to build an activation plan at Team Sponsor level.

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Sailing days and shore side hospitality on board the Team Sponsor’s own yacht. The yacht can be used for corporate entertainment, team building, competition prizes and engagement activity.

Invitations are offered to attend the official Clipper Race Start and Finish events, which offers the opportunity to network with other sponsors, suppliers and commercial contacts.

Invitations are offered to attend prize giving and/or hospitality events at each stopover throughout the race

The right to organise promotional events and brand activations in port.

Option to have a presence at Clipper Race events involving partners, crew, trade bodies and other interest groups where relevant.

Rights are granted for the sponsor to purchase a crew place on its boat for one or more legs of the race.

The sponsor has the right to recommend a journalist to join a race as an observer, subject to a confirmed feature in a reputable media outlet, or if it generates substantial PR value to Clipper Race e.g. if it was for a global competition.

Clipper 70 experiences

Official Race Start and Finish day reception and events

In port events

In port brand activation

Option to have presence at crew and sponsor events

Crew places

Media berth

EXPERIENTIAL

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RIGHTS AND BENEFITS CONTINUED...

Rights are granted to create a bespoke design on the yacht’s hull for branding alongside sail branding and boat naming rights. Logo on Official Team Sponsor banners to be displayed in all stopovers.

Each yacht also has the Team Sponsor’s name, logo and branding on the boom cover and forestay banner, which are displayed in all ports.

Rights are granted for the sponsor to design a fully branded spinnaker sail for use in video and photographic promotional activities in an iconic race location.

The sponsor has the right to name one of the individual races in the round the world series i.e. the “Old Pulteney Navigator Cup”.

Presence in all race media channels including editorial and advert published in the official souvenir race magazine and race website.

Boat and port

Promotional spinnaker

Race media

Naming rights for a one off individual race

BRAND AWARENESS

Branded Team Sponsor web page on www.clipperroundtheworld.com with the right to provide its own content and a link to sponsor’s website. Right to create its own microsite.

A dedicated team Facebook page will be created and threaded to the official Clipper Race Facebook page.

Social media posts across all channels (subject to digital media schedule) offering large scale online exposure.

Video streaming opportunities from the team to shore while racing on-board

A global media news release with a product/service endorsement by Clipper Race management.

Rights are granted to be referred to as Team Sponsor within all race communications and the sponsor’s own marketing and promotion globally.

Rights are granted to use the official Clipper Race logo for the sponsor’s own marketing activity. The Clipper Race will also create a bespoke Team Sponsor logo.

Unlimited access and use of images during the race for above/below the line marketing for up to one year after race finish.

The Team Sponsor will be featured in the Clipper Race TV series. The series has been distributed by BBC Worldwide and Discovery Worldwide.

Opportunity for sponsor to contribute its own material to the Clipper Race press pack.

The sponsor will have the opportunity to mail the Clipper Race database

Digital and social media

Announcement

Right of referral and status

Right to use race logo

Imagery entitlement

Footage entitlement (TV series)

Press pack

Clipper Race database mailing

RIGHTS AND ASSOCIATIONS

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For further information please contact

+44 (0) 2392 526 000

partnerships@clipper-ventures.com

The Clipper Round the World Yacht Race represents a powerful alliance of brands, corporations and destinations. We invite you to join this partnership and discover a truly unique global marketing platform.

www.clipperroundtheworld.com/partnerships