Climate Change Communication for the Conservation Professional
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Transcript of Climate Change Communication for the Conservation Professional
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Climate Change Communication for the Conservation Professional
Amanda Staudt, Ph.D.National Wildlife Federation
[email protected], 703-438-6099June 6, 2013
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Provide HOPE
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TAILOR your communication
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Consider your FRAME
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Frame 1: Emphasize Preparedness
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FRAME 2: Build on Conservation Expertise
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Frame 3: Make it Personal and Local
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Junk the jargon
Scientific term
Public meaning Better choice
Enhance Improve intensify, increase
Positive feedback
good response, praise
vicious cycle, self-reinforcing
cycleUncertainty Ignorance Range
Bias distortion, political motive
offset from an observation
Excerpted from Somerville and Hassol (2011).
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Be ready for skeptics
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Stick to science basics
• Lead with what we DO know, rather than the uncertainties
• Link events to trends and other recent events
• Point to the scientific consensus
• Return to common ground
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Top tips for effective communication about climate-smart conservation• Balance the science with hope• Tailor communications to your audience• Emphasize preparedness, risk reduction
and a healthy future• Build on conservation expertise• Make it personal and local• Junk the jargon• Be ready for skeptics
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For more information:www.nwf.org/extremeweatherhttp://blog.nwf.org/author/staudta/ twitter @amanda.staudt
Thank you!
Flickr (mahalie)
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References (1) • CCSP, 2008: Weather and Climate Extremes in a Changing Climate. Regions of
Focus: North America, Hawaii, Caribbean, and U.S. Pacific Islands. A Report by the U.S. Climate Change Science Program and the Subcommittee on Global Change Research. Department of Commerce, NOAA’s National Climatic Data Center, Washington, D.C., USA, 164 pp.
• Climate Nexus, 2012. Connecting the Dots: A Communications Guide to Climate Change and Extreme Weather. Available at: http://climatenexus.org/wp-content/uploads/2012/05/connectingthedots.pdf
• CRED (Center for Research on Environmental Deci sions). 2009. The Psychology of Climate Change Communica tion: A Guide for Scientists, Journalists, Educators, Political Aides, and the Interested Public. New York.
• Diez, J., et al. 2012. Will extreme climatic events facilitate biological invasions? Front Ecol Environ 2012; 10(5): 249–257
• Hansen, J., M. Sato, R. Ruedy. 2012. Perceptions of Climate Change: The New Climate Dice. Submitted for publication to the Proceedings of the National Academy of Science, PNAS. http://arxiv.org/abs/1204.1286
• Intergovernmental Panel on Climate Change (IPCC) 2001. Climate Change 2001: The Scientific Basis. Contribution of Working Group I to the Third Assessment Report of the Intergovernmental Panel on Climate Change. Cambridge University Press, Cambridge, United Kingdom and New York, NY, USA, 881 pp.
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References (2)• IPCC, 2012. Managing the Risks of Extreme Events and Disasters to
Advance Climate Change Adaptation.
• National Research Council (NRC), 2011. Climate Stabilization Targets: Emissions, Concentrations, and Impacts over Decades to Millennia. http://www.nap.edu/catalog.php?record_id=12877
• Staudinger, MD, NB Grimm, A Staudt, SL Carter, FS Chapin III, P Kareiva, M Ruckelshaus, BA Stein. 2012. Impacts of Climate Change on Biodiversity, Ecosystems, and Ecosystem Services: Technical Input to the 2013 National Climate Assessment. Cooperative Report to the 2013 National Climate Assessment.
• Tebaldi, Strauss, and Zervas, 2012. Modeling sea level rise impacts on storm surges along US coasts. Environmental Research Letters, 7 014032
• USGCRP 2009. Global Climate Change Impacts in the United States. Thomas R. Karl, Jerry M. Melilo, and Thomas C. Peterson (eds.). Cambridge University Press.
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A few good sources for climate science information and communication resources• http://realclimate.org – blogs authored by climate scientists
providing rigorous analysis of climate science issues
• http://www.skepticalscience.com/ – website focused on “Explaining climate change science & rebutting global warming misinformation”
• http://climatecommunication.org/ -- good summaries of science on climate extremes
• http://globalchange.gov – portal for National Climate Assessment reports and data from federal agencies