CLIENT TYPE - eCommerce Health & Wellness CASE STUDY · RAD SOLUTION -Distribute brand’s...

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INDUSTRY - Health & Wellness CLIENT MISSION - To drive targeted traffic for brand awareness and sales at a pre-set CPC using on-brand micro ambassadors. DETAILS CPC: $1.00 for Products, $0.50 for Blogs Audiences: Women & Men with $50,000+ income Interests: Health & Wellness, Meditation, Yoga Content Type: Product Pages and Blogs RAD SOLUTION - Distribute brand’s pre-existing content to a variety of contextually-aligned influencers to share with their audiences on social media CASE STUDY: E-Commerce // High-End Meditation Product CLIENT TYPE - eCommerce

Transcript of CLIENT TYPE - eCommerce Health & Wellness CASE STUDY · RAD SOLUTION -Distribute brand’s...

Page 1: CLIENT TYPE - eCommerce Health & Wellness CASE STUDY · RAD SOLUTION -Distribute brand’s pre-existing content to a variety of contextually-aligned influencers to share with their

INDUSTRY - Health & Wellness

CLIENT MISSION - To drive targeted traffic for brand awareness and sales at a pre-set CPC using on-brand micro ambassadors.

DETAILS CPC: $1.00 for Products, $0.50 for Blogs

Audiences: Women & Men with $50,000+ income Interests: Health & Wellness, Meditation, Yoga Content Type: Product Pages and Blogs

RAD SOLUTION - Distribute brand’s pre-existing content to a variety of contextually-aligned influencers to share with their audiences on social media

CASE STUDY:E-Commerce // High-End Meditation Product

CLIENT TYPE - eCommerce

Page 2: CLIENT TYPE - eCommerce Health & Wellness CASE STUDY · RAD SOLUTION -Distribute brand’s pre-existing content to a variety of contextually-aligned influencers to share with their

The advertisers used RAD INFLUENCER to secure a no-touch influencer marketing and drive sales at the exact CPC that they set for each product page.

We drove unique clicks at .50 and $1.00 with a sub $10 CAC. 109 unique shares with close to 200 pieces of content were shared . Get Sensate’s content was successful on the platform due to influencers frequently sharing the content for the following reasons:

● Product Narrative: the product has a specific use case that influencers can relate to & create a narrative around, whether they value meditation, have anxiety, or just need a method to de-stress

● CPC: the CPC was correctly set to compensate influencers for the branded product page & blogs

RAD INFLUENCER provided:● 109 unique pieces of content shared● Persona identification● Links to influencer shares● Sales and conversion attribution

SUMMARY INSTAGRAM STORIES AND FACEBOOK POSTS

Page 3: CLIENT TYPE - eCommerce Health & Wellness CASE STUDY · RAD SOLUTION -Distribute brand’s pre-existing content to a variety of contextually-aligned influencers to share with their

THE RESULT

Flight Duration Evergreen

Unique Influencers

70CPC

.50 & $1.00

Unique Shares

109!!

CAC

$8.11

Page 4: CLIENT TYPE - eCommerce Health & Wellness CASE STUDY · RAD SOLUTION -Distribute brand’s pre-existing content to a variety of contextually-aligned influencers to share with their

● Get Sensate is one of Rad’s top performing clients with a strikingly loc $8.11 CAC

● We’ve had 109 unique total shares in just 3 months● 70 unique influencers have shared● 50 influencer shares/month ● These curated posts are producing highly engaged clicks, as seen by the

Rad javascript tag data:○ End users are creating accounts on Get Sensate (16%), learning

how the product works through the how-to page & FAQs (21%), reading through the blogs (11%) & are ultimately converting (30%)

● We use the best influencer posts as creative for paid media distribution on Facebook

● Rad plugs in perfectly into our retargeting funnel by bulking up our prospecting pool. Get Sensate’s team & Rad are now collaborating to drive traffic to Sensate’s Indiegogo campaign to push pre-order sales

WHY GET SENSATE IS RAD GET SENSATE IS NOW

AS ZEN RAD ADVERTISER FOR LIFE!

As of 6/3/2020,Sensate has raised

$323,004 @Indiegogo. 868% of campaign goal