Client Success StoriesTravel

• The digital ad environment is cluttered and confusing

• Brands can’t break through the clutter

• We create opportunities for brands to stand out and engage their audience

WhyBrandsTrustJustPremium

Every penny spent on media had to count. We needed to drivehighlevelsofawarenessandengagementwithatrustedanddiligentmediaowner.JustPremium always delivered strong results for us in the past

and so we had every faith that they would do the same for this highly anticipated campaign, all whilst

making the entire process as seamless as possible.

— Deborah Batchelor, Planning Manager, Zenith

Overview

The Case Promote a Hotel brand’s new locations, driving awareness to key target audience and increasing bookings

Goals & Objectives

• Increase bookings from target audience

• Clearly differentiate from competition

• Keep existing customers

ChallengesThe Travel industry is rife with competition. The Hotel brand is keen to be on the front foot when it comes to keeping its existing customers and defending its winning market share from competitive brands.

OurApproach

JustPremium launched a cross-device awareness campaign which targeted the Hotel client's key demographic: male and female 25-54, HHI 100k+.

With our display units highlighting video content, the brand achieved 98% VCR on its 6-second video.

Our designers alternated images of the various locations and their associated features in high impact ads (with an average in-view time of 35 seconds). This helped the brand increase awareness of its lesser know locations to the key audience.

ClientSuccess

Achieved an 18% increase in bookings over the following months (15% hinger than the previous year at the same time).

OurClients

ThankYou