Touring Orlando, Florida

The City Beautiful

Primary Research

How many people visit Orlando VS. other U.S.

Cities?

0

15

30

45

60

75

Orlando New York Los Angeles Las Vegas

Num

ber

of P

eople

(M

illio

ns)

Target Audience

Primary Audience

• Men and Women ages 21-60

Campaign Objective

Main Objective

• To increase repeat visitors by 30%.

• Show there is more to do in Orlando than

theme-parks.

Message

There is more to do in Orlando

other than theme-parks.

Explore Orlando

Shopping

Nightlife

Dining

Beaches

Museums

Historial Land Marks

Implementation Plan

Map of Plan

Month 1

• Create Social Media pages.

• Create Blog.

• Create Website.

• Send newsletter to friends, family, business associates, etc.

• Build awareness.

Month 2

• Suggest topics of interest for Orlando tourists.

• Share Contact information on blog posts, social media posts,

email signatures, etc.

• Guest bloggers.

• Create tags such as #tourorlando #moretodoorlando

• Launch sites.

Month 3• Create visitor reviews.

• Analyze feedback.

• Create new content frequently with new specials, locations,

etc.

Month 1 Campaign

1. Create Social Media pages

• Facebook

• Twitter

• Pinterest

• Instagram

• Wordpress

• Vine

• LinkedIn

2. Create Blog

Wordpress

3. Create a website.• Add contact information.

• Create pages with attractions listed by category.

• Trip Planning, etc.

4. Send Newsletter• Friends

• Family

• Business Associates

5. Build Awareness

Month 2 Campaign

1. Suggest topics of interest for Orlando tourists.

2. Share Contact information on blog posts, social media

posts, email signatures, etc.

3. Create tags such as #tourorlando #moretodoorlando

4. Launch Site

Month 3 Campaign

1. Create visitor reviews

2. Analyze Feedback

3. Create new content frequently with

new specials, locations, etc.

Goals

Showing Orlando visitors there

is more to the City than theme-

parks.

Keep the tourist returning for more. Leaving Orlando with

the thought of not wanting to leave and already planning

the next trip. Our goal is to keep every tourist happy.

Treating every tourist as if they were a true Orlando

Citizen.

Orlando Client Presentation

Media Communications and Public Relations

Amanda Willard-Rodriguez

January 25, 2015