Client Pitch

18
Informal Presentation You are interviewing for a “team” internship for your client (a team of 3 interns). Provide at least 2 – 3 compelling reasons (per team member) why your client needs your skills/expertise (what benefit hiring you is to them) – expound with examples or details. First team member introduces all and says what the presentation is about. Last team member summarizes as to why the client should hire your team.

description

Presentation skills

Transcript of Client Pitch

Page 1: Client Pitch

Informal Presentation

• You are interviewing for a “team” internship for your client (a team of 3 interns).

• Provide at least 2 – 3 compelling reasons (per team member) why your client needs your skills/expertise (what benefit hiring you is to them) – expound with examples or details.

• First team member introduces all and says what the presentation is about.

• Last team member summarizes as to why the client should hire your team.

Page 2: Client Pitch

The Client “Pitch”

Aka “Presentation Pointers”J4/554 – February 2, 2010

©Margy Parker

Page 3: Client Pitch

Four keys to presentation

• Significance

• Structure

• Simplicity

• Rehearsal

Page 4: Client Pitch

Significance Passion

• What does it mean to you?

• What should it mean to them?

• What’s your vision?

Page 5: Client Pitch

Structure Building Blocks

Use any structure as long as its…

Convincing & Memorable

Scaleable

Makes Sense

Page 6: Client Pitch

Structure Choices

• Problem Pathway Solution

• Problem Solution Reasoning

• Bells & whistles - fancy stuff (if it applies)

Page 7: Client Pitch

Simplicity Attention

• Scale to the fundamentals

• Support key points with 3 or 4 reasons (no more)

• Be able to collapse or expand

Page 8: Client Pitch

Use Images

Page 9: Client Pitch

Rehearsal Confidence

• Check the room and equipment (way before)

• Rehearse out loud

• Give each other feedback

• Have fun

Page 10: Client Pitch

Check list

• Scoped out the room?

• Made print-outs with notes?

• Backed up to a thumb drive?

• Emailed to team mates?

• Back up computer?

Page 11: Client Pitch
Page 12: Client Pitch

Dress Code?

When is a loose tie and beard stubble ok?

Page 13: Client Pitch

Creative Ideas

Need?

Is it beneficial to others? Does it serve a purpose? Will it help carry out your strategy? Will it support your objective? Will it convey your key message?

Page 14: Client Pitch

Creative Ideas

Originality?

Is it exciting? Is it different? Will it fill a need

Rely on research to tell you.

Page 15: Client Pitch

Resources

• Blackboard – Presentation Articles• Tip sheets

Nervousness Cultural issues Dress Influencing skills Leadership skills Team motivation Speech writing Voice coach Presentation Golden Rules Charisma

Page 16: Client Pitch

Draft Plan Elements

• Situation analysis including challenge/opportunity, background, key points, best practice research, compelling reason for a strategic pr plan

• Research process, results and analysis (and what’s ongoing)

• Goal (as vision)

• Target Audiences (fully describe, including anything discovered in research)

• Objective(s) for each audience (to do what to whom for what purpose). State a theory and model for each objective.

Strategies with key messages

Tactics

Evaluation Measures

Page 17: Client Pitch

“Pitch” Elements

• State key challenge or opportunity, using what’s known from situation analysis and best practices research.

• Research – what you’ve done and what you’ve found out.

• Description of target audiences, taking into account research

• Goal (as a vision).

• Key objectives & recommendations of draft plan, per audience

• Proposed evaluation measures and follow up

• 20 to 30 minutes

• Propose meeting with client right away to discuss implementation plan

Page 18: Client Pitch

Assignments: Feb. 2 - 9

• Analyze research (so far)

• Write plan

• Prepare “pitch”

• Rehearse

• Draft plan due to Margy & client Feb. 9