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Media Contact: Paige Montgomery Media Coordinator !SNOWDOWN SIA 2013 !

PMontgomery11@gmail.com | 303.908.9941!!MACHINE GUN KELLY SLATED TO CO-HEADLINE SNOWDOWN SIA W/ BAAUER

& JUST BLAZEJoin Neff Headwear, Pacifico, Pro Riders and Snow Sports Industry Sponsors at City Hall

Amphitheatre during Denver’s SIA Snow Show on Saturday, Feb 2nd

Denver, Colo – January 22, 2013– SNOWDOWN SIA producers announced today that Interscope recording artist Machine Gun Kelly will join the list of performers at this year’s SNOWDOWN SIA concert February 2nd at City Hall Amphitheater.

MGK will co-headline the annual event alongside Trap music producer Baauer (“Harlem Shake”) and hip hop producer Just Blaze (Jay-Z, Kanye West, Kendrick Lamar). The high energy duo will be showcasing their unique styles in the main amphitheatre at City Hall, bringing to SNOWDOWN SIA the flavor its partygoers crave as they celebrate the annual SIA Snow Show’s return to Denver.

In addition to the on-stage entertainment, patrons of the event will be treated to thousands of dollars in merchandise giveaways from industry sponsors between sets. So be sure to grab your free Neff beanie from one of the snow bunny dancers. The 2013 event will also featuring bikini-clad Pacifico models pouring complimentary beer in the VIP section with music provided by Red Bull’s Mobile DJ Unit in the MXT Truck parked at the entrance. You can’t miss the party at 1144 Broadway!

SNOWDOWN SIA hosts over a thousand VIP guests from the outdoor/action sports industries who are in town attending the annual Snow Show to exhibit their new product lines. However, SNOWDOWN SIA isn’t only for industry personnel. The event caters to Denver’s music fans and scenesters wanting to hit the SIA party circuit. *SNOWDOWN SIA is one of the only parties during the weekend that releases tickets to the public.

SNOWDOWN SIA 2013

SNOWDOWN SIA 2013 is an 18-and-up nightlife event that takes place Saturday night during the SIA Snow Show. The annual concert brings the best of the snow sports industry under one roof for a frosty night of the freshest hip hop, trap, dubstep and Top 40 mashup sounds, live art and special guests. In addition to Baauer, Just Blaze & MGK, the 2013 lineup includes underground hip hop and bass producer M!NT, Raw Russ of Elm and Oak and local DJs on the Got Bass Stage. DJ Largechild will take over the ones and twos in the VIP area with host Cavem Moetavation.

SNOWDOWN caters to the talent, brands and industry leaders attending SIA, while creating an opportunity for the greater Denver community to become part of the SIA experience. A portion of SNOWDOWN’s proceeds will benefit "Protect Our Winters" thanks to TheRidersProject.com.

Official SNOWDOWN SIA Event Information

Location: City Hall Amphitheatre When: Saturday, February 2nd, 2013 Time: 8pm – 2amOfficial Website and Ticketing: http://snowdownsia.com About Headliners on Tour:

• BAAUER | JUST BLAZE http://m.pitchfork.com/news/48909-just-blaze-and- baauer-working-and-touring-together/

• MGK http://www.interscope.com/#!/mgk/socialnews

Social Media

SNOWDOWN on Facebook // http://on.fb.me/SNOWDOWN SNOWDOWN on Twitter // www.twitter.com/snowdownSIA SNOWDOWN Hashtag on Twitter and Instagram // #snowdownSIA

SPONSORS

neffPacifico Tall Tee Red BullTransworld Snowboarding Party Guru Productions FRANK 151

About SNOWDOWN

GotBass Music Company Brand Souls In Action Protect Our Winters Synergy303 Department of Energy

SNOWDOWN is Colorado's largest kickoff banger during SIA, bringing headlining national and local entertainment to Denver's City Hall on Saturday, February 2nd, 2013. Featuring national and local entertainment across multiple stages, SNOWDOWN brings

the best of the snow sports industry under one roof for a frosty night of the freshest hip hop, dubstep, electro and top 40 mashup sounds, live art and special guests.

SNOWDOWN is an annual event seeking sponsors for 2012 and is produced and marketed by Gavin Beldt and Ben Martch of the Collective360 (www.thecollective360.com) and Anya Strauss of AnyaGrind, Inc.

For ticketing and more information, visit http://snowdownsia.com.

About the SIA Snow Show

The SIA Snow Show is the largest snow sports industry tradeshow in the world, bringing close to 20,000 winter sports aficionados to Denver. The tradeshow, which is in its42nd year, saw record attendance after moving it’s location from Las Vegas to Colorado four years ago.

Denver’s SIA Snow Show celebrates the snow sports industry and features the hottest snow sports trends, innovations, educational seminars, product presentations, personalities, events, concerts, networking and parties.

For more information, visit http://siasnowshow.snowsports.org/

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