Clicks and coffee

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Video Clips Next is Now How Search Works Or our corporate video Welcome Follow us! www.commercialappeal.com/ camediablog

description

Slideshow presented summer of 2010 to small business owners in the Memphis and mid south area.

Transcript of Clicks and coffee

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Video Clips

• Next is Now

• How Search Works• Or our corporate video

Welcome

Follow us!

www.commercialappeal.com/camediablog

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Video Clips

• Next is Now

• How Search Works• Or our corporate video

Check out this video to get us started

Youtube.com

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The search universe

Search

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Who are the players?

www.comscore.com

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The Big Picture

4 Billion

Searches Daily

131 Billion

Searches

Monthly

1.5 Trillion Searche

s Annuall

y0

Time left to figure it

out

www.comscore.com

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What are people searching?

Search Activty VS Dollars Spent

95%

30%

5%

70%

0% 20% 40% 60% 80% 100%

SearchEngine Ad

Spend

ConsumerSearchActivity

Local

National

70% of searches are local in nature

Only 5% of Search Engine advertising dollars are local!

www.comscore.com

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Targeting users based on media interaction

Passive Active

HighCatalog Mail

Trade MagazinesOpt-in E-mailDirect Mail

INTERNET SEARCH

LowNetwork TV

RadioBillboards

Yellow Pages

L evel of

Targ

eti

ng

User/Consumer Level of Participation

Capture the consumer at a high level of targeting…

In a very active stage of their

search

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Why Search Engine Marketing?• An average of 85% of all traffic on the internet is referred from a search

engine

• 90% of all users don’t look past the first 30 results (most only view top 10)

• Many websites aren’t even indexed, most are poorly optimized and get very little traffic from the search engines

• Cost-effective advertising

• SEM has the ability to target markets

• Clear accountability and measurable ROI

• Operates under this assumption:More (relevant) traffic + Good Conv. Rate = More Sales/Leads

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The Two Faces of Search

SEM35%-45%

Click Activity

SEO55%-65%

Click Activity

Paid Listings (SEM)

Organic Listings (SEO)

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Search Engine Marketing

CPC Advertising

Impressions are FREE!

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Relevant Keywords

Keyword: “Pontoon Boats”

Keyword Phrase: “Pontoon Boat for sale”

Keyword Phrase w/ Geo-Modifier:

“Pontoon Boat for sale Knoxville”

Keywords- words that are typed in to Google’s search bar

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Relevant Ad Copy Ad Copy- Multiple versions to entice your consumers to click

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Relevant Landing PagesLanding Pages- Specific landing pages to keyword searched

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Relevant Geo-Targeting

• Radius• Cities• Regionally• Nationwide• Internationally

Geo-targeting keeps the quality in the search and allows advertisers to reach an audience outside of their local market

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What Can You Expect?

• Visibility – How much visibility and exposure can you expect?

• Maturity Phase – Establish credibility with search engines

• ROI – Is your website prepared to make the sale?

• Tracking – Ask your customers if they’ve visited your website

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How do you budget for SEM?

• Competitive Industry – Every industry will require a different budget to be competitive

• Search Demand – Every industry has a different level of search activity from consumers

• Geo-Targeted Area – The larger the targeted area, the larger the budget will need to be

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Case Study Adwords Vs. KNS

0

500

1000

1500

2000

2500

3000

3500

4000

4500

5000

Cust Adw ordsAUG

Cust Adw ordsSEPT

KNS SEM NOV KNS SEM DEC KNS SEM JAN KNS SEM FEB

Clicks

Cost$4,384

$1,412

1940 Keyword

s

$1.71 CPC

620 Keyword

s

$3.12 CPC

$3000 MONTHLY SAVINGS!!!

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Two Faces

Pay-Per-Click (SEM)• Most Visible• Immediate

Results• Customized

Campaigns

Organic/Natural (SEO)

• Rankings are “earned”

• Long Term Results

• The Big Prize

Two faces of marketing

your website

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Advantages of SEM• A Stronger Web Presence

– SEM works while you’re building your SEO

• Greater Measurability– SEM metrics are used to understand the consumer behavior

and your site relevance

• Market Penetration– Capture the consumer at

all stages of the buyers cycle

• Build Credibility– Research shows that the Top Ten Listings

are the industry leaders

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5 Easy Ways To Boost Your Rankings

1. Know what search words are valuable for your business

2. Ensure your pages cover a single focused topic

3. Use topic-focused descriptive page titles

4. Make sure there is static text on your pages

5. Use topic-focused words within your page content

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What can I take away TODAY?

• FREE COFFEE MUG!

• Sign up for a consultation with Tim today!& Receive the5 tips that your website needs to be successful

• Research your business – Where do you appear on Search Engines?

• Embrace the Web and Search Engine Marketing. Memphis is looking for Local Search Results.

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Video Clips

• Next is Now

• How Search Works• Or our corporate video

Questions ?

Follow us!

Blog

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Video Clips

• Next is Now

• How Search Works• Or our corporate video

Follow us!

Blog

$500 Search Engine Marketing Campaign Give Away!

Drawing on Thursday afternoon .Please leave your card or sign up to Win!