Clicking your way to bigger and better business x
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Transcript of Clicking your way to bigger and better business x
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Clicking Your Way to Bigger and Better Business Exposure!
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Who We AreNikkie Dupré Achartz Stefanie Blue
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What We Do• Full Service Boutique Portrait Design Studio…
It’s An Experience!
• Specializing in women over the age of 35
• Photographic Branding & Marketing Experts
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Why Do We Do What We Do?“Plain Jane”
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Why is it necessary to “Brand”?
• Clarity• Self-Concept• Target Demographic• Weed Out those that aren’t a “good fit”.• Build rapport• TOMA – Top of Mind Awareness
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It’s about your Self Concept!
• People do business with people they know, they like, they trust.– If you don’t know yourself, like yourself, or trust
yourself, how do you expect others to?
If I were 5 inches tallerIf I were 10 years younger
If I were 20 lbs lighter
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It’s Called a Headshot NOT a “Mug” shot for a Reason
Identifiable in a Lineup Standing Out in a Crowd
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It’s Called a Headshot NOT a “Mug” shot for a Reason
Identifiable in a Lineup Standing Out in a Crowd
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It’s Called a Headshot NOT a “Mug” shot for a Reason
Identifiable in a Lineup Standing Out in a Crowd
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Target Demographic
• No…you really do NOT want to work with EVERYONE.
• Psycho-demographics are KEY in digital media marketing.
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If You Want High-End Clients…Why Do You Have a Bargain Basement Image?
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Taking It to the Next Level!
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Taking It to the Next Level!
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Taking It to the Next Level!
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Taking It to the Next Level!
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TOMA:Top of Mind Awareness!
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Creating Your Photographic Marketing Arsenal• Business Branding Image
• Book Jacket / Author Image
• Speaker One-Sheet
• Target Demographic Range
– Most Conservative
– Most Casual
• Product Placement (if you have a product)
*** One or more of these will be headshots while others will be ¾ body or full body images
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Book Jacket / Author ImageCasual Target Demographic:
Soccer MomConservative Target Demo:
Executive Women
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Speaker One-Sheets
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Covering the Range of Your Demographics
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Covering the Range of Your Demographics
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Covering the Range of Your Demographics
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Covering the Range of Your Demographics
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Business Branding ImageColors within the image match you business brand
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Business Branding ImageColors within the image match you business brand
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• Colors within the image match you business brand
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Product Placement
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Connect with Us!Facebook: https://www.facebook.com/BlueFlairPhotography
Pinterest: http://www.pinterest.com/blueflairphoto/
YouTube: BlueFlair Photo
Linked In:Nikkie Achartz and Stefanie Blue