Click Digital Expo 2016 · 2017-01-09 · Who I am •Online Marketing Strategist •Google Premier...
Transcript of Click Digital Expo 2016 · 2017-01-09 · Who I am •Online Marketing Strategist •Google Premier...
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Your Easy Web Solutions
Click Digital Expo 2016
What the top 10% of advertisers do differently
Alexei Kouleshov
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Who I am
• Online Marketing Strategist• Google Premier Partner• Infusionsoft Partner• Over 10 Years In The Industry• Managing Director of Your Easy Web Solutions• Best selling author (Our Internet Secrets)
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What is Marketing?
• Market• Message• Media
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Key Elements of Any Advertising Campaign
• Ideal client• Offer• Media• KPIs
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Point of Difference
• How do you differ from your competitors?• What do you specialise in?• What did your customers compliment you on?• Convenience points:
• Online Booking• Free Parking Available• Available 7 Days
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Unique Selling Point
• Price Beat Guarantee• Same Day Service• Priority List• Money Back Guarantee• Value Based Upsell• WOW effect
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Ideal Client
• Age• Gender• Location• Income Level• Interests• Competitors analysis
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Landing Pages
• Has to present your USP and Point of Difference for your ideal client and tie into your sales process
• Landing Page Models:• Single Tier• Multiple Tier
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Landing Pages - Keep it simple
• Attractive offer• Minimal number of call-to-actions (CTA)• Targeted traffic to matches landing page• Aim for conversion rate (7-15%)• A/B Split Test
• Headlines• Offers• With/without elements
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Landing Pages - Automation
• Stick with templates• Don’t get caught on design and look• We prefer
• ClickFunnels• Leadpages• Unbounce• Proved Designs
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Targeted Traffic (Adwords)
• Search – 85%• Point of difference• Ad to stand out
• Remarketing – 5%• Ad criteria for returning
visitor
• Display – 10%• Narrow targeting
parameters
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Traffic Source Breakdown
• Search • Initial visit• Highest conversion / engagement
• Remarketing – 5%• Upsell• High Engagement
• Display – 10%• Initial Visit / Low Engagement• Cheap Traffic
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Building Lists (Lead Magnets)
• Examples• Supporting Tools• Videos• Checklists• Diagnostics• Benchmarks• Free registration
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Analyse and Finetune
• Google Analytics is your best friend
• Setup goal(s) tracking• Track key metrics
• Visitors• Traffic sources• Audiences• Conversion rates
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Top 10% Advertiser Tips
• Identify niches (80/20)• Setup landing pages• Write good content• Diversify traffic sources• Consider user environment (mobile vs desktop)• Email marketing – capture/follow-up process• Track Return on Investment• Check Google Analytics
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Questions?
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Need Help?
• Strategy• Website/CRM implementation• Lead generation• Google Adwords / Analytics• Consulting
Book Strategy Session