Cleverwood Friday Session - Web copywriting: between content creation and usability
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Transcript of Cleverwood Friday Session - Web copywriting: between content creation and usability
![Page 1: Cleverwood Friday Session - Web copywriting: between content creation and usability](https://reader034.fdocuments.us/reader034/viewer/2022042817/55a2adea1a28aba4568b47da/html5/thumbnails/1.jpg)
Community animation
Twitter opportunities
Case Study mobile app
Monitoring Social media
Geo-localization
Innovative mash-ups
Scrum : tips & tricks
Career mgt 2.0
Basecamp
Webwriting
DYNAMIC INSOURCINGFRIDAY SESSIONS
Today’s session
Marina Aubert
Presenting
“ Web copywriting:
between content
creation and usability
”
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COPYWRITING?
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WEB COPYWRITING?
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1. WEB CONTENT
Create customized content
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Corporate Content
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Database Content
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Emailing & Newsletters
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2. WEB CONTENT MANAGEMENT
Provide proper information
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Information Architecture
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Mindmap & SEO keywords
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SEO keywords monitoring
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Content Strategy
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3. WEB CONTENT OPTIMIZATION
Create conversion funnels… or Usability?
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Wireframe optimization
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NOT WEB COPYWRITING?
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Formal & Informal Online Communication
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Information Visualization
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CASE STUDY: DANONE
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Organization’s Communication
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Organization’s Products
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Organization’s Behaviour … undercover marketing
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Cleverwood is a trademark of Fair Wood Ventures sprl/bvba
Cleverwood is your New Media
Consulting partner, providing
expertise, knowledge and
consulting services for Web,
Mobile, Interactive Television
and emerging channels.
Slides will up be there
Pic’s will be here
Summary over here
And tweets down here
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