Cleveland AMA Presentation - Mobile Trends
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Mobile fuels the content marketing fire
What it means for your business
September 2011
@jasontherrien @thundertech
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Definitions:
• Always on
• Time starvation
• Heads down culture
• Exponential mobility
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Brands are publishers
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Helping is the new selling
Helping is the new selling
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The rules still apply
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My boss needs case studies
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Case studies
Your boss will love these:
• Geek Squad – DIY videos• Prestolite Performance – installation video library• Crisco – recipe database• Cisco Systems – CEO videos• SAS – blogs for different customer segments
Create a tracking process to gauge ROI
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But wait, there’s more!
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But wait, there’s more
Additional areas to think about:
• Mobile friendly content• SEO• PR• Sales use• Customer service
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• Brands are publishers mobile makes this effect exponential
• Helping is the new selling serve at their point of interaction
• Marketing rules still apply the basics still count
• Manage secondary effects SEO, PR, sales use, customer service
Recap:
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Thank you!
email: [email protected]: @thundertech
@jasontherrienblog: chatter.thundertech.com
Thank you!