Clermont Animal CARE...This logo is the heart and soul of Clermont Animal CARE. Utilizing 2 C’s...
Transcript of Clermont Animal CARE...This logo is the heart and soul of Clermont Animal CARE. Utilizing 2 C’s...
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Brand Guidelines
Clermont Animal CAREHUMANE SOCIETY
©2020 Clermont Animal CARE Human Society All Rights Reserved
1 AboutBrand Guidelines
BecauseYou CAREOur brand is how people experience us and want to volunteer, foster and adopt that makes the difference.
Our vision is to reunite lost companion pets,
reduce the stray population, offer
opportunities for unwanted animals to be
adopted or rescued and provide the public
with information and programs for
responsible pet ownership in Clermont
County, Ohio.
This logo is the heart and soul of Clermont Animal CARE. Utilizing 2 C’s (one standard, one
inverted) to enforce the first letter in “Clermont” and “CARE”, a dog’s muzzle is formed.
Small whisker dots adorn the muzzle, and a small tongue pokes from underneath, adding
a touch of cuteness and whimsy to the logo. The heart-shape nose at the top of the logo
completes the dog’s face, both drawing the user in and implying the sense of love we feel
for our pets. Light shadowing on whiskers, tongue, and nose complete the logo.
©2020 Clermont Animal CARE Human Society All Rights Reserved
2 LogoBrand Guidelines
Clermont Animal CAREHUMANE SOCIETY TM
Clermont Animal CAREHUMANE SOCIETY TM
©2020 Clermont Animal CARE Human Society All Rights Reserved
3 Logo Specifications Logo ColorsBrand Guidelines
Clermont Animal CAREHUMANE SOCIETY
#f37e69RGB 243, 126, 105CMYK 0, 63, 57, 0
#f37e69RGB 243, 126, 105CMYK 0, 63, 57, 0
#231f20RGB 35, 31, 32CMYK 70, 67, 64, 74
#231f20RGB 35, 31, 32
CMYK 70, 67, 64, 74
#997f78RGB 153, 127, 120CMYK 40, 48, 48, 7
#af9992RGB 175, 153, 146
CMYK 33, 38, 38, 1
#f2705eRGB 242, 112, 94CMYK 0, 71, 61, 0
#f2705eRGB 242, 112, 94CMYK 0, 71, 61, 0
Logo is shown here at 3.5” in height, 30pt font and 25pt font used respectively. Trademark symbol is 7pt. As long as this ratio stays locked, it will always have the correct sizing, no matter the scale.
30pt Crete Round Regular
25pt Crete Round Italic7 pt (6 px) Quicksand Medium
3 1/2”336px
1/4”24px
30px
24px
24px
1/4”1/4”
5/16”
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The logo must be surrounded by a minimum clear space on on all sides that is at least equal to the height of the heart shape using the same scale as the logo. Other design elements, such as type, photography and illustrations, should not be positioned within this clear space. As a general rule, the more clear space around the logo the better. When the logo is resized, all logo elements must be scaled in correct proportion.Clermont Animal CARE
HUMANE SOCIETY TM
Pixel values based on 96dpi, the setting used on most monitors.
43pt Crete Round Regular
35pt Crete Round Italic8 pt Quicksand Medium
4 Logo VariationsBrand Guidelines
Clermont Animal CAREHUMANE SOCIETY
For the horizontal logo, the text stays vertically centered on the “C” that makes up the
dog’s muzzle, and always to the right, left aligned. As long as this ratio stays locked, it
will always have the correct sizing, no matter the scale.
©2020 Clermont Animal CARE Human Society All Rights Reserved
1 1/2”144px
3/8”36px
15/32”
33px11/32”
45px
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The logo must be surrounded by a minimum clear space on on all sides that is at least equal to the height of the heart shape using the same scale as the logo. Other design elements, such as type, photography and illustrations, should not be positioned within this clear space. As a general rule, the more clear space around the logo the better. When the logo is resized, all logo elements must be scaled in correct proportion.
Clermont Animal CAREHUMANE SOCIETY TM
Pixel values based on 96dpi, the setting used on most monitors.
Primary Brand Colors
Secondary Brand Colors
5 ColorBrand Guidelines
Noir#403C3B
RGB 64, 60, 59
CMYK 66, 62, 61, 50
Bengal#62BFB5
RGB 98, 191, 181
CMYK 60, 2, 34, 0
#86D8C5
RGB 134, 216, 197
CMYK 45, 0, 29, 0
#A4E2D4
RGB 164, 226, 212
CMYK 33, 0, 21, 0
#C2ECE2
RGB 194, 236, 226
CMYK 22, 0, 14, 0
#E1F5F1
RGB 225, 245, 241
CMYK 10, 0, 6, 0
Russet#C5573B
RGB 197, 87, 59
CMYK 17, 78, 84, 5
#D17962
RGB 209, 121, 98
CMYK 15, 62, 62, 1
#DC9A89
RGB 220, 154, 137
CMYK 12, 44, 42, 0
#E8BCB1
RGB 232, 188, 177
CMYK 7, 28, 25, 0
#F3DDD8
RGB 243, 221, 216
CMYK 3, 13, 11, 0
#606060
RGB 96, 96, 96
CMYK 61, 53, 52, 24
#7A7A7A
RGB 122, 122, 122
CMYK 53, 45, 45, 10
#A3A3A3
RGB 163, 163, 163
CMYK 38, 31, 32, 0
#D6D6D6
RGB 214, 214, 214
CMYK 18, 11, 12 0
©2020 Clermont Animal CARE Human Society All Rights Reserved
#f37e69RGB 243, 126, 105CMYK 0, 63, 57, 0
#f2705eRGB 242, 112, 94CMYK 0, 71, 61, 0
DO NOT show heart and tongue using one color.
6 Logo Color VariationsBrand Guidelines
©2020 Clermont Animal CARE Human Society All Rights Reserved
Clermont Animal CAREHUMANE SOCIETY
Clermont Animal CAREHUMANE SOCIETYTM TM
35% black45% black
100% black
50% black 60% black
100% black
35% black45% black#f37e69RGB 243, 126, 105CMYK 0, 63, 57, 0
#f2705eRGB 242, 112, 94CMYK 0, 71, 61, 0
#e8e6e6RGB 232, 230, 230
CMYK 8, 7, 6, 0
#e8e6e6RGB 232, 230, 230
CMYK 8, 7, 6, 0
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Clermont Animal CAREHUMANE SOCIETY
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Colors from the brand color palette
should be considered as a first choice
for backgrounds when possible. All
logo elements should clearly separate
from the background.
7 Color AssociationsBrand Guidelines
Brand Palette Backgrounds
©2020 Clermont Animal CARE Human Society All Rights Reserved
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Clermont Animal CAREHUMANE SOCIETYTM
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8 Color UsageBrand Guidelines
©2020 Clermont Animal CARE Human Society All Rights Reserved
When developing posters, advertisements, brochures, company website,
social media, presentations, etc. always include the primary colors.
9 TypographyBrand Guidelines
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9 ( @ & $ * : ; ! ? )
“The quick onyx goblin jumps over the lazy dwarf"Quicksand - Light
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9 ( @ & $ * : ; ! ? )
“The quick onyx goblin jumps over the lazy dwarf"
Quicksand - Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9 ( @ & $ * : ; ! ? )
“The quick onyx goblin jumps over the lazy dwarf"Quicksand - Medium
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9 ( @ & $ * : ; ! ? )
“The quick onyx goblin jumps over the lazy dwarf"
Crete Round - Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9 ( @ & $ * : ; ! ? )
“The quick onyx goblin jumps over the lazy dwarf"
Crete Round - Italic
Usage: Headers, Subheaders and logotype
Usage: Body copy, buttons, and links
©2020 Clermont Animal CARE Human Society All Rights Reserved
10 Text ElementsBrand Guidelines
©2020 Clermont Animal CARE Human Society All Rights Reserved
Clermont Animal CAREHUMANE SOCIETYTM
Campaigns can capture the essence of what the viewer feels about fostering and volunteering.
The word CARE should always be capitalized when used as a graphic element.
Because You CAREVolunteer with Clermont Animal CAREVisit clermontanimalCARE.org to learn more and join our team
11 Text ElementsBrand Guidelines
Our Name Reflects Our Core ValuesCOMPASSION ADVOCACY RESCUE EDUCATION
Our Name Reflects Our Core ValuesCOMPASSION ADVOCACY RESCUE EDUCATION
Compassion. Advocacy. Rescue. Education.FOR OUR COMMUNITY & OUR ANIMALS
When using text elements with the logo they are always right aligned to the logo with flush left text. They are vertically aligned on the “C” that makes up the dog’s muzzle. As long as these
ratios stay locked, they will always have the correct proportions, no matter the scale.
Pixel values based on 96dpi which is most monitors.
As long as this ratio stays locked, it will always have the correct proportions, no matter the scale.
As long as this ratio stays locked, it will always have the correct proportions, no matter the scale.
Clermont Animal CAREHUMANE SOCIETY
Clermont Animal CAREHUMANE SOCIETY
Compassion. Advocacy. Rescue. Education.FOR OUR COMMUNITY & OUR ANIMALS 18pt Quicksand - Regular14pt Quicksand - Regular
with 19pt Quicksand Medium Caps
18pt Crete Round - Regular21pt Crete Round - Regular
20pt line spacing
Text is center aligned
Color can be any from the brand palette, black or white.
Color can be any from the brand palette, black or white.
3pt line spacing
Text is center aligned
©2020 Clermont Animal CARE Human Society All Rights Reserved
1 1/2”144px 144px
1/8”12px 12px
3 1/2”336px
1 1/2”
384px4”
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1/8”
ButtonsLogo Mark Only
12 Graphic ElementsBrand Guidelines
BUTTON BUTTON BUTTON
BUTTON BUTTON BUTTON
Normal State Hover State inverted State
#62BFB5RGB 98, 191, 181CMYK 60, 2, 34, 0
#62BFB5RGB 98, 191, 181CMYK 60, 2, 34, 0
#86D8C5RGB 134, 216, 197CMYK 45, 0, 29, 0
#C5573BRGB 197, 87, 59CMYK 17, 78, 84, 5
#C5573BRGB 197, 87, 59CMYK 17, 78, 84, 5
#DC9A89RGB 220, 154, 137CMYK 12, 44, 42, 0
favicon
The logo mark should never be used without the text below it or beside it except as
social media icons where Clermont Animal CARE is identified in text adjacent to the
logo.. The text below the logo will be unreadable on mobile devices. It can also be
used as a favicon.
The font is Quicksand Regular. Button sizes can vary according to the specific need.
©2020 Clermont Animal CARE Human Society All Rights Reserved
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13 ImagesImages of animals in the shelter should be used whenever possible.
When needed, free images can be found on the following sites:
- pixabay.com - stocksnap.io
- pexels.com - reshot.com
- unsplash.com
©2020 Clermont Animal CARE Human Society All Rights Reserved
Brand Guidelines
Clermont Animal CAREHUMANE SOCIETY4025 Filager RdBatavia, OH 45103clermontanimalcare.org(513) 732-8854
3rd Edition/April 2020Current edition and graphic elements can be downloaded at clermontanimalCARE.org/media-resources
©2020 Clermont Animal CARE Human Society All Rights Reserved
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