C H A Y A N A T H . P

S A U R A B H S U K H L A

S U M I T R O D U T T A

CleartripCleartrippers travel easy

Ur Travel Portal

‘Making Travel Simple’

Services Offered

Flights Search & Book domestic & International Flights Check Flight Status

Hotels-Find hotels in worldwide destinations. Hotels director. India hotels. Trains-Search Indian Railways & IRCTC trains. Trains Calendar. Trains PNR Status

Airfare Graphs-Compare fares between airlines

Cleartrip Mobile - a mobile friendly website. Book tickets on the go. and more Packages-Search flight + hotels and save big

Cab bookings at no extra cost.

Customer Segments

Frequent Travelers

Businessmen

Corporate

Travel Junkies

Foreigners

Business Model

Agent model“ Act as traditional agency , Cleartrip receive revenue from commission orFlat fee of each transaction from travel supplier.”

Travel Agency

• Commission and transaction fee

• Low margin

Merchant model“ Purchase inventory from supplier at discounted wholesale prices and resells it to consumer at a retail price that it sets it self.”

Wholesale

• Revenue from price difference

• High margin

retail

Product Pricing

Price Watch-A tool designed especially for tracking international ticket pricing to give the cheapest deal.

Provide multiple offers for a single search.

Quickies- Provides room available on the same day or the next day. Close to @ 30% Discount.

Strategy Towards Service Quality

Simple:Simplicity is a religion at Cleartrip

Comprehensive: Part of making travel simple is presenting you with all the options for your trip.

Reliable: Making travel simple implies making a travel site that just works and works.

Responsible: We take responsibility for what we give you. If we show you a price, we will honour it, come what may.

Aspects of Promotion and Distribution

Social Commerce

Advertising thru TV, Print, Third Party Websites.

Coupons

Direct Marketing

Mobile

A view Thru - Dimensions of Service Quality

Dimensions of Service Quality

Reliability Responsiveness Assurance Empathy

No Ticketing hassles & transparent rates

Price watch Quick-keys

Refund on cancellation with dedicated customer care

Quick search time and pleasant search experience with no cluttering of Ad’s

Strength

1. Simple Interface and processes 2. Presence in the international business scenario3. Good customer support for customers4. Highly Customer oriented 5. Tieups with airlines, corporates and hotel chains

Weakness

1.Unable to attract customers who are not internet savvy2.Reluctance in customers to avail bookings through online payments3.Cases of Unsatisfactory customer service in terms of addressing issues

Opportunity

1.Customers currently using traditional methods of bookings2.Offer better travel packages in line with customer expectation3.Untapped sections of international tourism market

Threats

1. Possible lack of co-ordination with tourism entities2.Present competitors having substantial market share3. Newly emerging online booking portals with better offerings

Recommendation

Personalized Service.

B2B and B2C Demarcation through Web Analytics.

Offer Direct Coupons.

Rent a cab.

Travel Forums.

Tie up with Private tour operators i.e Chartered Flight

Include Cruise Services.

THANK YOU