CLEARgo Credential 2014 - Brand eCommerce Agency in Hong Kong and China
-
Upload
cleargo-e-business-consultancy -
Category
Business
-
view
714 -
download
1
description
Transcript of CLEARgo Credential 2014 - Brand eCommerce Agency in Hong Kong and China
delivers brand e-commerce successCLEARgo company credential August 2014
BRAND E-COMMERCE AGENCYthat focuses on your digital business success
E-COMMERCE SOLUTIONSFOR BRANDS SINCE 2009
SERVICING DIGITAL BUSINESSESAT ALL STAGESPLAN
E-Business Strategy
BUILDOnline Branding,
User Experience & Technology
GROWPerformance Marketing,
CRM & Conversion Optimization
OPERATEDay-to-day Management
of the Online Business
GLOBAL, CHINA & LOCALE-COMMERCE EXPERTISE
HK
Global /Asia Pacific China Hong Kong
E-COMMERCESTRATEGIC PLANNING• Set Brand eCommerce vision & target• Perform market & competitive analysis• Establish Omni-Channel eCommerce
strategy• User experience design• Technology selection & infrastructure
planning• Operations process design• Go to market planning
Brand.com + Marketplaces
(e.g. Tmall)
E-COMMERCE / OMNI-CHANNELCHANNEL DEVELOPMENT
CONVERSION OPTIMIZEDMULTI-SCREEN UX & CREATIVE DESIGN
OFFICIALMAGENTO GOLDSOLUTION PARTNERWITH CERTIFIED TEAM
EXPERIENCED IN MAGENTO ENTERPRISE & COMMUNITY IMPLEMENTATIONS
Jebsen Fine Wine J Select by Jebsen Consumer
Q&Qby Citizen Watch
Cartridges Direct
Super Book Cityby Sino United Publishing
Life Nutrition PuzhenProactiv
EXPERIENCED IN COMPLEX INTEGRATION
SUPER BOOK CITY by Sino United PublishingMAGENTO ENTERPRISE / MULTI-SITESAP ERP, CRM, DRM & SUPPLIER INTEGRATIONOVER 1M SKUsBUY ONLINE IN-STORE PICKUPFULLY REDUNDANT INRASTRUCTURE
JEBSEN FINE WINESMAGENTO ENTERPRISE
ORACLE ERP & WMS INTEGRATIONPC + MOBILE VERSIONSDELIVERY SCHEDULING
LIFE NUTRITIONMAGENTO COMMUNITYMULTI-SITE, MULTI-COUNTRYSAP ERP INTEGRATIONPC + MOBILE VERSIONS
SITE BUILDMETHODOLOGY
Assimilate all marketplace, company, competitive, market opportunity information relevant to the engagement objective
Define eCommerce business goals, target markets, business models and high level requirements
User experience design, Creative concepts and Technical design & specifications, etc.
DefineDiscover Design Develop Deploy
Frontend development, Magento configurations and custom module development and integration, extensive QA, etc.
Deliver the final solution. Deploy measurement strategy to refine efforts, Maintenance, Performance optimization, etc.
The goal of our process is to provide consistent procedures for all engagement steps which encourage usage of best practices, while providing clients with greater clarity of expectations, weekly progress reports, and a higher degree of project organization. 5D Process helps us achieve on-time and on-budget solutions.
CASE STUDY - ASHFORDhttp://ashford.tmall.hk
• Setup of Ashford Flagship Store at Tmall International
• Data & Process Integration between Tmall and Ashford.com
CHINA E-COMMERCETMALL SETUP & INTEGRTIONSERVICEIncluding Tmall International for foreign brand to enter China through eCommerce
E-COMMERCEOPERATIONS MANAGEMENTCOMPLETE OPERATIONS OUTSOURCINGACTIVELY DRIVE BUSINESS GROWTHPERFORMANCE BASED
CASE STUDY – Q&Q (A brand from Citizen)
MAGENTO ENTERPRISE DEVELOPMENT
GLOBAL E-COMMERCE MANAGEMENT
CUSTOMER SERVICE, INVENTORY & FULFILLENT MANAGEMENT
CASE STUDY – TOUGH Jeansmith by Bauhaushttp://toughjeansmith.tmall.com
• Setup & Management of TOUGH Jeansmith Flagship Store at Tmall• Day-to-day marketing & operational management of the site including Tmall store front
design, product update (including product photography & content), Tmall marketing & promotions, customer services, etc.
Acquisition Conversion Retention Amplification
Measurement & Analysis
Platform Maintenance & Enhancement
DRIVE GROWTHBUILD TRAFFIC, OPTIMIZE CONVERSION, RETAIN & GROW CUSTOMERS
WebsiteTraffic
OrganicSearch
PaidSearch
DisplayAds
CSEProductSearch
AffiliateMarketing
E-DM
SocialMedia
BUILD TRAFFICGOOGLE CERTIFIED PARTNER
Active Purchasers
Educate
Homepage / Landing Page
Browse Products
Add to Cart
Checkout
IMPROVE CONVERSION &AVERAGE ORDER VALUETRAFFIC & DATA ANALYSISA/B TESTINGABANDONED CART RECOVERYREMARKETING PROGRAM
NewMember(Subscriber)
First Purchase
Repeat Purchases
Churned
Best Customers
• On-boarding series• Welcome discount• 1st purchase push• Browse retargeting• Newsletter
• Post-purchaseCross-Sell / Up-Sell
• Browse Retargeting• Repurchase Alert• Newsletter
• Post-purchaseCross-Sell / Up-Sell
• Review Solicitation• Browse Retargeting• Repurchase Alert• Loyalty Update• Member-get-member• Newsletter
• Best customercare & reward
• Loyalty Update• Member-get-
member
• Win-back OfferSeries
DRIVE CUSTOMER LIFETIME VALUEAUTOMATED, PERSONALIZED, TRIGGERED COMMUNICATIONSOFFICIAL PARTNER OF SALESFORCE’S EXACTTARGET MARKETING CLOUD
Pre-integration module created by CLEARgo to synchronize Magento data with ExactTarget including:- Customers- Orders- Products- Reviews
Automatic calculation of RFM data for lifecycle-based segmentation- Inactivated Customers- One-off Customers- Repeated Customers- Best Customers- Churned Customers
EXACTTARGET & MAGENTO INTEGRATION BY CLEARgo
淘宝
聚划算
直通车
站内活动
淘金币
一淘 广告
淘帮派
钻石展位
淘宝客
TMALL MARKETINGDRIVE GROWTH UNDER TMALL UNIQUE ECO-SYSTEM
CASE STUDY – GP Batteries• Tmall Campaign Design & Setup• Adwords & Display Ad Management
Proprietary solution developed by CLEARgo• a multichannel & multimarket solution
that integrate eBay, Magento and other ecommerce platforms
• enable medium to large sellers at marketplace to sell in multichannel
• simply management workflow• insights on channel performance
Magento, eBay & PayPal integration Coming Soon - Tmall integration
MULTI-CHANNEL INTEGRATION
OUR DIFFERENTIATIONMULTI-CHANNEL / GLOBAL+CHINAEND-TO-END E-COMMERCE EXPERTISE
INDUSTRY RECOGNITIONRed Herring Asia 100 Award WinnerNamed a Winner of 2013 Red Herring Top 100 Asia Award given to the top 100 private technology companies based in Asia driving innovation.
THANK YOUfor your time & attention
For more information, please contact:
Charles [email protected]
+852 9470 6088
http://www.cleargo.com