CLEANTECH FINLAND MEMBERSHIP BENEFITS

Annina Hästö, Client Relations Manager

TOGETHER WE WILL SOLVE THE WORLD’S GREATEST PROBLEMS.

CLEANTECH FINLAND

MISSION: Linking Finnish cleantech

expertise with global demand

VISION 2015: Finland positioned

globally as a top cleantech expert

End customers

Business partners

Municipalities

Investors

Other

stakeholders

Top 80 Finnish

cleantech

companies

Media

Decision

makers

We connect clients and partners with top cleantech expertise

WHAT WE DO

Targeted marketing

and communication

activities

“Concept Catalyst” -

gateway to large-scale

business projects

New, digital ways to link

company and expert network

to global cleantech demand, e.g. SOLVED

WHY BE A MEMBER?

Visibility,

credibility and

prestige

Greater business

opportunities

through

collaboration

Expanding the

international

cleantech

market

World’s largest

online cleantech

community

Network with

companies that

complement your

business

Help decision

makers understand

what cleantech is

and how it can work

for them

Close collaboration

with high-level

influencers

Pool resources to get

in on larger business

deals

Show examples of

groundbreaking

Finnish work and

innovations

Solved.fi links

Finnish cleantech

expertise with

global demand

VISIBILITY IN THE WORLD’S

LARGEST ONLINE CLEANTECH

COMMUNITY

Solved.fi platform for experts Cleantechfinland.com

website

Twitter (Eng + Ru), Facebook,

LinkedIn, Weibo, SlideShare,

Storify – more than 30,000

followers

Weekly Cleantech Story e-

mail bulletin for +1000

international journalists

and 600 other stakeholders

NETWORKING WITH MEMBER COMPANIES

Cleantech Thursday events hosted by

members and partners

Member seminar

twice a year

Benchmarking events for members

ACCESS TO VALUABLE BUSINESS CONTACTS

On 12 June a high-level

business delegation

including top executives

from ONGC, Hindustan

Petroleum Corporation and

India’s Minister of State for

Petroleum and Natural Gas

met with Finnish cleantech

companies to build business

relations.

DELEGATION VISITS

Waste Management

Seminar for 35 Polish

company

representatives in April

2013

Eco-City roadshow

for Chinese

experts in August

2013

JOURNALIST VISITS

Environmental journalist

visit from Russia, Estonia,

Kazakhstan and Ukraine,

September 2013

Foreign Correspondents'

Programme 2013, 20

international journalists,

August 2013

CLEANTECH FINLAND PAVILIONS AT TRADE FAIRS

In cooperation

with Wulff

Entre

MEDIA ACTIVITIES INCLUDED IN

MEMBERSHIP FEE DURING 1 JANUARY – 1

OCTOBER 2013

• 165 news articles from 39 member companies published on

www.cleantechfinland.com; 412 articles overall feature on the website

• 267 news articles from 47 members published in The Weekly Cleantech Story on

Storify. The Weekly Cleantech Story is sent to +1000 journalists and other

stakeholders around the world as well as published on Facebook, Twitter and

LinkedIn every week.

• 16 Member Bulletins sent to our members

• 75 Facebook posts directly related to our members; +12 000 Facebook followers

• 10 daily posts about our members on Twitter (on average); almost 2200 Twitter

followers

• 5-10 posts per week about our members on LinkedIn; +2300 LinkedIn group

members

• 30 events we have promoted and/or organized. These include: a waste

management seminar to a 35 strong Polish business delegation; a dinner with

China’s 4th highest decision-maker; a seminar with Indian state minister for

petroleum and natural gas and high-level energy business delegation.

• Over 700 published Weibo posts (about 2 posts/ working day on average);

5539 Weibo fans

WE ALSO OFFER A RANGE OF

SALES-BOOSTING SERVICES

Social media

• Localised social media campaigns – Russia, India, China

• On-going localised social media visibility through Cleantech Finland channels

• Local outsourcing

Media relations

• International press releases – individually or as annual service

• On-going medial service, internationally or in specific location

• Individual media events, e.g. round tables

• International media training

Digital media

• Localisation of website content

• Localised website content + on-going content production and social media maintenance

Campaigns & Events

• Co-branded advertising campaigns: digital, outdoor

• Co-branded seminars

• Co-branded media events

Sales materials

• Localisation of brochures and other sales materials

• Production of cases / success stories in local language

Special prices apply for members, ask us for a quote!

CLEANTECH FINLAND MEMBERSHIP 1. GLOBAL MARKETING & COMMUNICATIONS

• Co-branding opportunities with other members & marketing campaigns

• Media events & journalist visits (events organized in Finland are included in the

membership)

• Company news are followed and distributed to m +1000 journalists on a weekly basis and

in social media.

• Right to use the Member of Cleantech Finland logo

• Journalist and delegation visits

2. DIGITAL VISIBILITY

• Get visibility and new leads through the Solved.fi expert service

• 24/7 Social Media Communications

• Visibility on cleantechfinland.com (company description, success cases, news and blog

posts)

• Distribution of Cleantech Finland News bulletin to media (Storify)

3. EVENTS

• Opportunity to participate in key industry events & high-level summits & forums (some

are part of the membership)

• Cleantech Thursdays (regular networking event)

• Member events are organized twice a year

• Benchamrking events on different themes (4 times/year)

4. NEW CONNECTIONS

• Media contacts

• Business Partners

• Customers

• Investors

KIITOS. TACK. THANK YOU.

www.cleantechfinland.com