Clean Energy Forum Organizing Guide

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    The Senate has now released its version of the Climate Bill, the Clean Energy Jobs and

    American Power Act (CEJAPA), and its up to us to mobi lize our communities and en-

    gage our Senators to make sure they strengthen and support this vital legislation.

    Only by doing this, can we assure that President Obama heads to COP15 with the

    American people united behind him for clean energy solutions!

    The passage of strong domestic climate legis lation by the Senate would create the

    ideal political environment, setting up the Obama Administration to play a leading role,

    for striking a meaningful global treaty at the UN Climate Conference in Copenhagen

    (COP15). This fall, we have an opportunity to implement policies to create millions of

    new jobs, revitalize the American economy, solve climate change, and help create an

    international treaty that is more just, equitable and cooperative.

    INTRODUCTION

    Form a core team

    Assess the landscape

    Plan your Forum

    Manage logistics

    Invite speakers, participants,

    and Senators

    Create compelling visuals

    Perform diverse community

    and media outreach

    Carry your momentum forward

    after the event

    Students, educators, faith and business leaders, citi-

    zens and elected officials, everyone has a critical role

    to play - especially you! Were so glad that youve

    joined us to help prepare your community, your

    government, and the nation to take action this fall.

    Te frst step s to organe a local

    campagn to empower your

    communty around a

    Clean Energy Forum.

    Between now and December 2009, we must Focus te Naton

    on seng ts opportunty to buld te new energy economy.

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    This is a new and innovative model thatwill help you accelerate your communi-

    tys transition to the clean energy future.

    As you move through this guide you will

    begin identify the differences between a

    town hall and a Clean Energy Forum.

    For more in depth details into the new

    forum module check out our FTN

    Clean Energy Forum Event Module.

    We loo forward to

    worng wt you to moe

    your communty and our

    country towards a just

    and sustanable clean

    energy future!

    Throughout the development of your local

    campaign process, it will be important to

    stay in touch with your National Orga-

    nizer, so we can assist and help you trouble

    shoot challenges ever y step of the way.

    It will also be important for you to share

    with your National Organizer your tactics

    and progress by reporting your challenges,

    problems and successes, so that informa-

    tion can be shared with other Focus Or-

    ganizers across the country and used toidentify and trouble shoot difficulties oth-

    ers may encounter.

    For you veteran FTN organizers -this is not a town hall.

    andREMEMBER . . .

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    STEP 1: Building a Team

    Now that you are connected to Focus Local,

    building on an existing group or creating a

    core group of volunteers, is your next crucial

    step in laying a solid foundation for a Clean

    Energy Forum.

    It will be the most important step to plan-

    ning a great event and launching longer-term

    initiatives. Focus Local should help you iden-

    tify the people who will help you or ganize a

    successful event and build a lasting coalition.

    Even if there is an already existing team

    on Focus Local, it is important to identify

    core team members so that you can help

    strengthen the capacity of the already exist-

    ing team. Combine forces to create a better

    and bigger team!

    FOCUS LOCAL

    Your first s tep to organizing a successfulevent is building your infrastructure for

    communication by signing up on Focus Local.

    Take a moment to check out the online

    organizing guide. By signing on Focus Local,

    youll be connected to other activists from

    Focus the Nation and our allies -

    Energy Action Coalition and 1Sky.

    Making your presence know on Focus Localalso alerts our National Organizers that you

    are activated and ready to get organizing.

    When you rst sign up make sure you check

    to see if there are groups already organizing in

    your state (read how here). If there isnt anyone

    organizing in your area try creating a group. This

    group will let you host discussions and share

    documents, photos, and videos with your organiz-

    ing team. More importantly itll let you recruit

    new members as they log on and start organizing.

    See, FTN Online Organizing and Focus Local

    Guide for more details on how to organize online.

    A DivERSE TEAM

    Building a team means reaching out beyond

    the campus. Its essential to get input andhelp from the different sectors of your com-

    munity. Building a more just and prosperous

    clean energy future requires involvement

    from everyone.

    Try to involve community college campuses

    in your area; community-based organizations,

    local unions, your utility board, faith organiza-

    tions, social ser vice agencies, youth/student

    groups, businesses, communities of color,

    working class communities, and other localgroups or community activists.

    REMEMBER:

    The more widespread and diverse

    sampling you have o clean energystakeholders, the more powerul your

    ask will be to your policy makers.

    CORE GROUP

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    MAkiNG ThE ASkWhen asking people to join, its impor tant to

    provide clear parameter s. Establish regular

    meeting times, and assign clear roles so your

    group members have a sense of ownership in

    the event. Every core member should be as -

    signed a specific role and set of responsibilities

    within the team.

    TEAM SizE

    A functional team requires commitment, so your

    core members should all be able to dedicate

    time to working on the local campaign and the

    Clean Energy Forum. Make sure you have a core

    group willing to fill all of the necessary roles.

    Extra team members are a good idea since

    turnover happens and things can come up. Be

    prepared to shift core members around and

    share responsibilities.

    MEETiNGS

    For every team meeting you should have:

    A predetermined time and place

    A predetermined agenda

    Assigned roles like facilitator, time keeper,

    mood watcher, note taker food & drink

    provider, etc.

    RECRUiTiNG YOUR TEAM

    iDENTiFYiNG iNTER-GENERATiONALPARTNERS AND MENTORS

    One way to improve your organizing effort

    and event is to seek coaching, mentorship

    and/ or technical assistance from older com-

    munity members. Remember our movement

    can only be successful if we build bridges of

    collaboration between generations. National

    Organizers will work with you to identify

    barriers and/or potential problems, and help

    locate intergenerational allies and partners

    to help trouble shoot or assist you in gaining

    access to communities, resources and per-

    spective to move beyond these issues. Here

    are some places to look:

    Members of the community that function

    in a professional, academic or institutional

    capaci ty. Your univer sity, local nonprofit

    service provider, professional networks

    or business associations, your local

    mosque, church or temple.

    Within the networks of your teams friends,

    colleagues and family. Ask around.

    Ask your National Organizer for some

    connections to partnerships in your area.

    For your first meeting its a good idea to:

    Host it in a comfortable place

    Make sure your team gets to know each other

    Brainstorm and toss around lots of ideas

    Discuss roles and responsibilities

    Start with what you know: friends, acquaintances, co-workers, etc. Start with those in your core

    network; move outward from there, and into the different groups within your community.

    During meetings make sure to set the tone . That way you wont was te time. You should ensure that

    every member has the chance to voice his or her opinion. At the end of every meeting, recap the

    meeting, go over end goals , and discuss the process ahead.

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    OUTREACH Youll need someone to

    get out in the community and find allies to helpwith the event. It is vital that this person makes

    a concerted effor t to bring diverse communi-

    ties and communities of color into the organiz-

    ing process, as well as identify inter-generational

    partners that can provide insight and mentor-

    ship.

    FORUM LOGISTICS Designate team

    members to concentrate solely on the event

    details to make sure the infrastructure is pre-

    pared for the Clean Energy Forum. Manages and

    coordinates panelists and volunteers. Handles

    other logistics, and makes sure the event i s ex-

    ecuted smoothly.

    LISTENING SESSION Designate a team

    member to be in charge of organizing and facili-

    tating the listening session(s) with members of

    your community, see Step 2 for more informa-

    tion Listening Sessions.

    DiviDiNG UP ROLES AND RESPONSiBiLiTiES

    LEGISLATIVE ENGAGEMENT

    A member of your team will need to be inclose contact with the Focus the Nation HQ to

    outreach and communicate with Senate offices.

    PUBLICITY Youll need to generate

    buzz and publicity for your event by creat-

    ing and distributing posters and flyers, doing

    outreach to alert different parts of your com-

    munity, and building excitement on campus to

    fill seats. It will be this person job to get the

    word out; they live and breathe attendance!

    COMMUNICATIONS Good press can

    double your events impact; find a team mem-

    ber to works directly with Focus the Nation

    HQ to develop and execute media outreach

    and community messaging associated with the

    event.

    AND ThE FiRST ROLE GOES TO...

    FOCUS ORGANIZER

    Acting as the lead facilitator and responsible for communication and coordination with FTN HQ,

    and for the oversight of all other roles. They are also act as the primar y facilitator of the localcampaign team and its Clean Energy Forum.

    Depending on your team size, team members might need to wear many different hats. Make sure

    to assign folks clear goals and responsibilities based of this handy to-do list of roles you need to fill:

    PRE EvENT PLANNiNG RESPONSiBiLiTiES

    Here are the bases you need to cover in the weeks leading up to your event:

    DAY OF EvENT RESPONSiBiLiTiES

    Find team members to cover these responsibilities on the day of your event to make sure it

    comes off without a hitch. Make sure it doesnt overlap with an existing responsibility!

    DOCUMENTATION Document all ques-

    tions, answers, asks, dialogue and commentar y

    of the Clean Energy Forum. Your team should

    take video, audio or hand written minutes. FTN

    HQ will distill their documentation of the event

    into Clean Energy Action List.

    FORUM MODERATION Find modera-

    tors to use the training and resources provided

    by FTN for the Clean Energy Forum. Theyll use

    successful moderation and facilitation skills to

    guarantee a safe, civil and efficient forum.

    REGISTRATION & PROCESSIN Capture

    registration data for events, survey materials,

    fundraising opportunities and other methods of

    tracking participation at events. PAGE 5

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    GOALS

    Start by thinking about how the theme of your

    event can add to whats already happening in your

    area. This may mean that in addition to strong

    federal climate legislation, you may want to targetspecific aspects of current legislation, the need for

    Green Jobs, a dirty industry, or a set of climate re-

    lated issues that are relevant in your state. Try to

    frame a portion of your event around those issues.

    If your state is already a leader in climate change

    policy you can orient your discussion towards

    accountability as well as how you can serve as a

    model for other states and communities. If your

    Senator hasnt been a legislative leader on climate

    change, focus on moving them into that role.

    The Clean Energy Forum is similar to a Town Hall

    in that it is a public gathering, with a diverse pop-

    ulation. Yet the political environment since our

    last round of town halls in April has deteriorated,

    creating a negative stigma and chaotic environ-

    ment where the civility and quality of discussion

    has been reduced due to a lack of framing and

    structure for these public events.

    If your Clean Energy Forum is done right it can

    help move our country past this stigma!

    Get ready for your planning session with FTN by thinking

    ahead about your event. Heres what to consider.

    LOCATiON AND TiMiNG

    A great source of free rooms and locations is

    your local college campus (High schools canalso be an option). Colleges often have tech

    support that can help you if you need equip-

    ment. If youre working with multiple campuses,

    think about hosting some events at each cam-

    pus. Other potential locations include:

    local theaters

    auditoriums

    stadiums

    churches & synagogues

    convention centers

    community centers

    Early in your organizing process, try to create

    a short list of ideal locations so that you can

    reserve them with time to spare. Remember

    it is vital to hold your event between October

    16th and November 15th!

    Te Clean Energy Forum s dfferent

    from an old scool town all, n tat t s

    a space were:

    Structured and civil discussion andexchange o ideas on the subject o aClean Energy Future and climate legisla-

    tion can take place,

    Stake holders in the public, private

    and government sectors can make theircase or policy support and/ or recom-mendations or strong climate legislation

    and other legislation.

    Community members, stake-holders,and Senators can engage in a civil and

    productive way, which is acilitated andsae.

    Commentary and recommendations

    regarding strong climate legislation andsubjects related to clean energy can be

    gathered or synthesis and national policyimpact.

    Your team can recruit supporters or

    continued action leading up to COP15

    FUNDRAiSiNG AND SPONSORShiPS

    Many events can be put together for free. If your

    event plans do include costs, its important to

    recognize where you have resources and where

    youll need help. Before you think about writing

    any checks, work with your team to get donations,

    sponsorships, and use existing free resources:

    Tap businesses, organizations, and

    universities for free services and materials.

    Hold a creative fundraiser like the Polar Bear Plunge.

    Search for local caterers or stores that

    could provide food. Remember to keep it organic

    and sustainable!

    Meet with sustainable businesses to request

    sponsorships.

    Propose a service swap with businesses or

    organizations for food, equipment, or a free venue.

    Make sure your

    location has easy

    central access and

    is wheelchair

    accessibile.

    REMEMBER:

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    The Participant Coordinator is generally responsible for building a strong panel of speakers and par-

    ticipants for your Clean Energy Forum. With the help of the organizing team, Par ticipant Coordina-

    tors will bring key stakeholders and experts to the table to discuss the most relevant issues related

    to climate legislation.

    STEP 3: Recruiting Participants

    iDENTiFYiNG PANELiSTS

    When its time to nail down your list of pan-

    elists a great place to start is your fellow or-

    ganizers and their personal networks. Other

    resources can be identified by your National

    Organizer. Cast a wide net, but identify who

    should fill the high-profile slots: elected of-

    ficial (your Senators preferably), member of

    the business sector, and an advocate in theclimate or social justice movement. Before

    you start contacting people make sure you:

    set goals (Specifically panel diversity and

    size - remember more panelists equal less

    time for community input)

    make a timeline

    do background research on each target

    develop a script

    have a plan B

    MAkiNG ThE ASk

    Once youve set your goals , get on the

    phone and start attending public meetings

    and events. Give potential panelists specifics

    but be flexible wi th their schedules. The key

    to bringing in speakers is to let them know

    that this is a great opportunity for them,

    their organization, and the community to

    get publ icity, share valuable in formation, andhave a productive discussion about clean

    energy and climate legislation.

    Even if someone isnt able to participate

    due to time constraints or lack of space on

    the panel, keep the door open for future

    coordination. When talking to potential or

    unavailable paneli sts, make sure to ask them

    about getting their organization to endorse

    or sponsor your Clean Energy Forum. Ask

    them to spread the word about your local

    campaign and the methods of your forum.

    Keep an organized database of your con-

    tacts. Communicate this information to

    your National Organizer so they can bet-

    ter support you.

    Some o themost impor-

    tant stake-holders in theclimate de-

    bate are yourcommunitysdisenran-chised and

    marginalized.

    Make sure yourecruit panel-ists and par-

    ticipants romcommunitieso color and

    working classcommunities -Their voice isvital!

    ONCE ThEYvE

    SAiD YES

    After geting a commitment,

    you should:

    follow up

    make them feel valued

    connect them with other

    participants

    keep them informed as your

    event shapes up

    Once youve developed a list

    of committed individuals, make

    sure to advertise their names

    and exper tises in your teams

    materials, media, and general

    outreach.

    REMEMBER:

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    You and your team should c reate an ideal percentage breakdown of par ticipants for your Clean Ener-

    gy Forum. You should create this breakdown by investigating the stakeholder s in your community and

    by working directly with your National Organizer. FTN will coach you as your team develops these

    numbers.

    These breakdowns will be based on your desired ethnic , class and inter-generational diversity at the

    Clean Energy Forum. Remember these numbers are an objective to shoot for in terms of diverse par-

    ticipation. They will help you measure the effectiveness of your outreach. They are not set in s tone!

    COMMUNiTY OUTREACh - BROADENiNG PARTiCiPATiON

    WhERE TO START

    Each community is d ifferent, therefore you will

    have to decide the best way to get out there and

    talk with the different sectors you want involved.

    First develop a plan with your National Organizerto target those community sectors outlined in

    your breakdown. Then star t chatting with folks

    throughout your communit y. The more you talk

    with people and put a face on your event, the

    more likely you are to get a bigger turnout.

    Also work with what you have- ask your team

    about their connections to diverse groups and

    organizations to reach out to. Other good places

    to start are:

    community based organizations

    social clubs

    civic organizations

    local government forums

    cultural and ethnic festivals

    political organizations

    local churches

    community fairs

    lectures

    athletic events ar t shows

    WhAT TO SAY

    Listen, listen, listen! What does the community

    want to talk about? Strategically integrate the

    common themes and similarities found in your

    outreach into your planning process and event.

    Share what you learn. Highlight the solidarity of

    ideas that are coming up in your conversations

    with your community. Convey these issues as

    elements of your Clean Energy Forum.

    Its all about making people feel involved and

    excited. Theyre not just coming to an event.

    Theyre becoming involved in a community

    forum on how to build a more just and pros-

    perous clean energy future. When you invite

    people encourage them to bring their friends,

    family, and colleagues.

    Ampliy your message by putting

    up signs at coee shops, grocerystores and community bulletin

    boards, and talking with business

    owners and customers.

    FTN HQ will be creatingpartnerships at the national

    level. Many o these newpartner organizations may have

    chapters and members who canjoin your team, so be sure stay

    in good contact with yourNational Organizer.

    REMEMBER:

    REMEMBER:

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    Solving the climate-energy crisis is not a technical

    problem, its a political problem. Our leaders need

    encouragement to build up the willpower to stand

    up to entrenched interests and solve this problem

    as President Obama heads to COP15.

    Focus the Nation HQ will be performing two large

    rounds of Senate outreach for the Clean Energy

    Forum campaign, but you will play a role as well.

    Your event is fir st and foremost about br inging

    your community together for a productive discus-

    sion about the Clean Energy Future that is relevant

    to them. Politicians are an important par t of your

    community, but they are not the community. To-gether we will do the best we can to get your

    Senator to attend, but with or without a politician

    present, you will still be building the momentum,

    dialogue and political will necessary to generate

    strong climate legislation.

    STEP 4: Political Engagement

    After a discussion with your National

    Organizer, you should reach out to your

    Senators district offices. From there you

    can develop relationships with their Legisla-

    tive Assistants and other staff in order to:

    Talk to them about the strategy, form

    and function of your Clean Energy Forum.

    Through this you will build transparency and

    trust, and thus increase the probability that

    your legislators will participate in the forum.

    Get a better understanding of the alliesand partners of the Senators office, which

    might serve as good panelists

    Find out who the Senators constituen-

    cies are. You can invite them to the Listen-

    ing Sessions and provide them with advance

    tickets to the Clean Energy Forum.

    YOUR ROLE:

    STATE OFFiCE OUTREACh

    For this outreach you should be working

    with your National Organizer very closely.FTN is here to guide you every step o the

    way. So dont go in alone!

    MAkE YOUR EvENT APPEALiNG TO YOUR POLiTiCiAN!

    BUiLD A BROAD COALiTiON

    The more diverse your coalition, and the larger

    portion of your community it represents, the

    more appealing your event will be for politi-

    cians. As early as possible , star t executing your

    outreach to make your team and volunteer

    squad as diverse as possible.

    CONSTiTUENT-FOCUSED

    Politicians need popular support from their

    constituents. Your Clean Energy Forum is ap-

    pealing because it is constituent driven, it is

    highly organized, and it provides the elected

    official an opportunity to reach a large audi-

    ence of supporters and potential suppor ters.

    hiGh-PROFiLE

    Politicians want to go to events that are guar-

    anteed to get media. To be sure that your

    event will be covered by some local media

    you will work directly with FTN HQ to ex-

    ecute successful press outreach. Make sure

    to pick a venue that fits the expected size of

    your event. An event does not look nearly as

    impressive if there is empty space.

    REMEMBER:

    REMEMBER:

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    Remember the most important way to

    guarantee a successful Clean Energy Forum

    is to keep it safe and civil! The best way toconvey the spirit of these events is to dem-

    onstrate patience, transparency and a will-

    ingness to communicate your methods even

    when they are being challenged.

    Moderation

    The Clean Energy Forum Moderator should

    conduct the moderation of the event. Dur-

    ing the Clean Energy Forum, the moderator

    will focus solely on moderation of the group.

    It will be very important that the Modera-tor of the Clean Energy Forum has complete

    control of the venue.

    CiviL, CiviC ENGAGEMENT

    Controlling the venue through structure and

    adherence to the rules and parameters of

    presentation and discussion will give folks theassurance that the forum has the capacity to

    be a civil gathering. This will create a space and

    atmosphere where both panelists and par-

    ticipants will have the opportunity to speak

    candidly about climate legislation and how it

    affects them.

    See, FTN Clean Energy Forum Event Module for

    more details on moderation tactics.

    Youre probably wondering how the CleanEnergy Forum Moderator will be prepared for

    such an impor tant task. Easy - FTN HQ will

    help prepare them. As you get closer to your

    event, remember to stay in touch with your

    National Organizer, and we will make sure your

    team gets tapped into the training and resourc-

    es they need.

    Nobody wants to come toa hostile event intended to

    criticize them. Be clear, in all yourcommunication with political

    sta and participants, that thisevent is ocused on solutions and

    opportunities.

    While some politicians have

    admittedly horrible records onthe issue o climate and energy,

    the uture is yet to be written.

    Its important or your

    team to announce therules and parametersor the orum bothverbally and on paper

    beore the commence-ment o the event.

    REMEMBER:

    REMEMBER:

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    MESSAGiNG

    Make sure you include:

    date

    time

    schedule location

    sponsors

    key speakers

    contact info

    fun graphics

    STEP 5: Visuals

    STAY LOCAL

    With space reserved, logistics in place , and a solid lis t of par ticipants, its time to get the word

    out about your event. To do that, youre going to need posters , t-shirts, brochures and other

    visuals that promote your event in an appealing way.

    EvENT viSUALS

    For all materials keep the message:

    simple

    positive

    inclusive

    exciting

    solutions &

    opportunityoriented

    Visuals are an essential part of your event.

    These can include:

    * posters

    * flyers

    * pamphlets

    * sidewalk chalk

    * post cards

    * door hangers

    Make it a goal for your visuals to be

    unavoidable on campus and around town.

    FTN Central will provide free logos and

    poster templates, but its always a good idea

    to localize your effor ts. Use the local lens!

    Last year UVM and FAU used the FTN logo,

    but used their school colors and logos to

    give it a campus feel.

    LOCAL TALENTIts great to tap your local ta lent.

    Check out these possible ideas:

    Challenge students to design fun and inviting

    visuals for silk-screened t-shir ts, banners, etc.

    Do you have a team member or contact thats

    a communication/PR expert or gr aphic designer?

    Contact your local colleges PR staff. They are

    experts a t making the college look good, and

    will jump at the chance to connect the college

    with the community. They can help with visuals

    as well as media outreach. Ask an established PR or graphic design firm

    to do pro-bono work for your event.

    Take pictures and record videosas you organize! Its important

    to have great visuals or yourposters, but its also important

    to document the organizingprocess. Youre making historyand we want to share those im-

    ages with the nation!

    REMEMBER:

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    STEP 6: Getting Media CoverageLike many of the tasks you will face in this

    process, you should work very closely with

    your National Organizer when it comes to

    media outreach and strategy. Together wewill figure out the following things:

    1. How to frame and personalize your story

    2. How to localize your stor y

    3. Who to target

    4. How, when, and where to execute strategy

    A great way to increase the attendance at

    your event is to get large amounts of media

    coverage.

    You are planning a notewor thy event that

    gives your community a voice on important

    issues, if you reach out in the right way, and

    in collaboration with FTN HQ your event

    will receive coverage.

    Soon there will be mediatemplates available on the

    webpage to help guideyour outreach.

    Make sure you check theorganizing page to ind and

    use these.

    Make sure you run any pressmaterials your team creates

    by your National Organizerprior to submitting them.

    STRATEGY

    Make a list of all of the reporters and

    bloggers at your local weekly, daily papers,

    TV and radio stations. Work closely with

    your National Organizer to develop strat-

    egy for your outreach to these media folks.

    MEDiA OUTREACh

    After you make your list of targets, and

    finalize your strategy, you will want to do

    some press outreach. Here are some tips:

    The most effective way to get a re-

    porters attention is to talk with him or her

    on the phone- so call!

    Write a script and have all of your ma-

    terials ready, so you can confidently convey

    important information. This will increase

    their confidence to work with you.

    Research their past coverage so you

    can lead by saying, for example , I enjoyedyour article on the Green Jobs Day of Ac-

    tion.

    Make sure to ask if they have time to

    talk, and be concise.

    Remember that by alerting them to

    your event, youre doing them a favor, not

    vice-versa.

    REMEMBER:

    REMEMBER:

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    LETTERS TO ThE EDiTOR

    (LTE)You will also be using tools like press re-leases and letters to the editor once youre

    ready to execute your strategy. Here is a

    brief press release outline:

    date & contact info at the top

    catchy title

    1. Paragraph - a brief summary of the

    who, what, where, when and why2. Paragraph - quotes

    3. Paragraph - statistics & background info

    4. Paragraph - additional quotes

    5. Conclusion - any other integral info

    Press releases can make or break a news

    story. Make it catchy, concise and make

    sure all quotes are approved.

    PRESS RELEASES

    When writing LTEs remember to:

    Check with your local paper for

    formatting and submission guidelines.

    Reference a previous article and

    frame the problem and solution as

    well as why we need change.

    The opinion page is one of the most read

    par ts of the newspaper, so getting an LTE

    published is a great accomplishment.

    FOLLOWiNG UP

    When your event gets covered, make sure

    to acknowledge it in your materials andfollow up with the repor ter.

    Tell them what your team is doing in the

    long-run and let them know that youre a

    resource when they need information on

    similar events and initiatives. Also, remem-

    ber to connect them to Focus the Nation.

    Put together a comprehensivepacket o all o your news

    coverage so that everyonewho participated in the eventknows what a success it was.

    REMEMBER:

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    After all of the hard work, your team is

    ready to cross the finish line. To make sure

    that everything runs smoothly make surethat these bases are covered:

    time keeping and documentation

    sign ins

    technical logistics and equipment

    participant coordination

    nametags and greetings

    programs

    video and photo documentation

    introductions

    clean up

    STEP 7: The Big Day

    Its a good idea to assign one or two team

    members or volunteers to each thing.

    Map the details out one to two weeksbeforehand and then arrive early on the

    big day.

    TIP: It may be a good idea to have volun-

    teers that didnt help organize the event

    available to help on the big day.

    TIP: As people ar rive and as people leave,

    make sure that you have several ways for

    them to sign up to get involved with your

    local climate movement. Focus the Nation

    will be providing sign in materials for you

    to capture important information about

    your par ticipants.

    STEP 8: Building Momentum

    hiGh QUALiTY

    LOBBY viSiTS

    After your Clean Energy Forum,

    FTN HQ will distill and synthesize Clean

    Energy Action Lists from the public com-

    mentary and recommendations made at

    your event. These C lean Energy Action

    Lists, can be used by your team to create

    next steps; re-engaging your community

    and your senators.

    See, FTN Clean Energy For um Event

    Module and the FTN Legislative En-

    gagement Guide for more details on the

    Clean Energy Action Lists and high quality

    lobby visits.

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    CONCLUSiON

    Focus the Nation wants to hear from you. We will conduct two feedback sur veys. Your National

    Organizer will guide you through a feedback survey after your Clean Energy Forum and post the

    COP 15 summit in January. Make sure you get a chance to work with your National Organizer

    on your feedback surveys so we can assess:

    What skills and capacity we assisted your team in developing through out the campaign?

    What on the ground partnerships worked best in supporting your team?

    The effects of the stipend on your ability to organize your local campaign?

    The effects of your event budget on your ability to organize your campaign?

    Your suggestions for improving our legislative and community outreach str ategies?

    Your suggestions for improving our forum modules?

    STEP 9: Feedback and Exit Survey

    To be fully successful you will have to

    communicate with, and depend on your

    National Organizer, and your team of

    volunteers.

    Only by working together and in col-laboration with our community stake-

    holders can we achieve the clean energy

    future we all deserve! Now lets get

    organizing!

    This guide is not meant to be comprehen-

    sive, nor is it meant to be at all restric-

    tive to your efforts. Use it exactly as it is

    titled- to guide your efforts as you move

    forward.

    Remember our number one priority is to

    empower you and increase the effective-

    ness of your effor ts. This combined with

    our other guides and modules will only

    help you achieve a portion of your goals.

    PAGE 17