W O R L D ’ S F I R S T P E T C A R E C O M P A N Y D O O R - D E L I V E R I N G A L L P R O D U C T S & S E R V I C E S

Base Location & Control Center

Greater Noida, Delhi NCR, India

cleancute100@gmail.com

All India Toll Free: 1800-200-6020

Promoter’s Mobile: +91-9910013253

Our Offerings

CORE SERVICES: • Dog bath & Grooming Van • Pet Guest House (Pick n drop facility)

OTHER SERVICES: • Dog walking (Very professional & reliable) • Dog training (Behavior and obedience) • Pet food, Treat and Snacks

IN PIPELINE: • Pet Sale and Adoption • Pet Transportation & Relocation • Pet Veterinary • Pet Accessories • Pet Portfolio

CORE SERVICES (since Nov.2013)

Dog bath & Grooming Van

Pet Guest House Pick n drop facility

Dog walking Very professional & reliable

OTHER SERVICES (in home delivery model since Jan.2014)

Pet food, Treat and Snacks

Dog training Behavior and

obedience

IN PIPELINE Pet Sale and Adoption

Pet Accessories

Pet Transportation & Relocation

Pet Portfolio

Pet Veterinary

Nishant Kumar Gupta Founder Promoter and Sole Proprietor B.E.(Computer Science), Six Sigma Black Belt, Lean & LSS Professional, Certified Implementer ISO 9001 & ISO 27001 Possesses a rich and diverse experience of 15 years in entrepreneurship, consultancy and private sector service at top-management level; business planner, strategist and a sound administrator with a firm understanding of business processes; keen observer of animal behavior and dog psychology; self motivated proactive leader with commitment towards cause

Current Roles & Responsibilities: • Marketing & Business Development • Human Resource Development • Client/Customer Relationship Management • Pet Behavioral Trainer • Pet Health & Nutrition Counselor

Sole-proprietor managed business adequate for current scope of work

Management Team

Pain before “CLEAN CUTE”…

Gain after “CLEAN CUTE”…

Concerned Pet Owners Loyal and Discount Customers

eagerly seek professional pet care PAIN: • Struggling with time and effort • Price & Quality conscious • Need variety and range

Careless Pet Owners Need-based & Wandering Customers

rarely avail professional pet care, complacent about care at home

PAIN: • Bothered by hassles & cost burden • Low awareness and lack of interest

Prospective Pet Owners Pet lovers either constrained or not sure

about the feasibility of keeping a pet PAIN: • Fear of hassles in pet parenting • Fear of resentment from family & friends • Lack of proper guidance and advice

• Mobile Pet Care saves time, effort and money • Pet Care with compassion highly appreciated • Quality services at modest rates • Genuine advice and counseling • Full transparency in services • All products & services under one roof

SHARED PAIN: Bad experiences Rigid self beliefs Insecure about pet safety Skepticism Limited options in neighborhood

Pain Points Analysis

Key Partners Key Activities

Key Resources

Value Propositions

Cost Structure Revenue Streams

Customer Relationships

Channels

Customer Segments

• Franchisees • Vendors • Breeders • Web Server • Advertisers

• Service & Delivery Van • Skilled manpower • Customer Lists • High speed & reliable

communication network • Stocks & Inventory • Web Portal

• Very convenient • Very comfortable • Compassionate • Moderate price • High quality • One-stop-solution • Time & Cost saving • Transparency • Safety & Security

•Fixed (Salaries, Property Rentals, Utility Bills, Internet hosting)

•Variable (Fuel, Consumables, Travel, Maintenance)

•Economies of both Scale & Scope

• Dedicated personal assistance

• Customization • Automated services

All existing and prospective Pet

Owners worldwide (majorly Dogs & Cats)

• Mobile Van • Toll Free Number • Web Portal • Email • SMS, Mobile • Social Media

• Logistics • Skills Development • Centralized scheduling,

tracking & monitoring of all products and services delivery

• Centralized supervision of quality of services in franchisee network

Cost Driven

• Services Fee & Subscriptions • Licensing Fee & Royalties • Margin on Retail • Advertising (Vans & Website)

Fixed Pricing List Price for almost all

Services & Products

Business Model

No. of Pets Annual Revenue #

(Rs. million)

Pan India TAM (Total Available Market) 6,426,380 36,630.37

0.5 % of TAM Noida + Greater Noida +

Ghaziabad SAM (Segmented Addressable Market) 32,371 184.51

1.63% of SAM Current capacity SOM (Share of Market) 526 ## 3.00

** Government of India Census 2011 * At least 8% of urban households in India have at

least one Pet (Primary & Secondary Research)

** Total Households

** Urban Households

Estimated Pets * [Dogs + Cats]

Pan INDIA 248,408,494 803,29,751 6,426,380 TAM

A Delhi 3,407,586 3,328,175 266,254

B Noida 153,474 122,779 9,822 SAM

C Greater Noida 20,779 16,623 1,330 (B+C+D)

D Ghaziabad 331,538 265,230 21,218 = 32,371

E Gurgaon 207,563 166,050 13,284

F Faridabad 288,946 231,157 18,493

Revenue Potential: Representation of Mobile Grooming & Pet Food Home Delivery only

India has extremely high growth in Pet Ownership per household, Consistent double digit YoY growth in Pet Care Services & Products

A to F: Current Serviceable Region India’s International Competitiveness:

Market Size

Database Statistics – Mobile Pet Grooming

Unit Value

Period (Apr.’14-Feb.’15) days 300

Human Clients (Households) nos. 80

Pet Grooming Sessions nos. 350

Repeat Clients (Households) nos. 55

Grooming Effort hours 122

SUMMARY (of all offerings till Feb.2015)

Pet Grooming Sessions 350

Dog Training Sessions 42

Pet Guest House Nights 612

Pet Travel Clients 0

Veterinary Visits 15

Dog Walking Sessions 75

Pet Portfolios 0

Pet Food Sales (kg) 1200

Pet Accessories Sale 0

Mobile Pet Grooming Van

Traction

ENTRY BARRIERS

Statutory Fear of the unknown; lack of central/state laws and obscure regulations

Market Size Relatively low pet ownership per household (international comparison)

Transportation Driving conditions; Tough to balance customer conveniences and feasibility

Contemporary Processes of existing brick-mortar businesses unfit for this model

Human Resource Freshers insecure about new domain; experienced workers incompetent; training on multiple skills is a unique challenge

Pricing Customer reluctant to pay premium rates for doorstep services

Customer Demanding, price and quality conscious, insecure, sceptical

Working Environment Extremely tough, dynamic and requires unique set of multi-tasking skills

Service Quality Difficult to monitor and supervise from remote location (away from Van)

Operating Costs High diesel prices, dynamic cost of consumables, high wear and tear

Capital Expense High initial investment, high depreciation (vis-à-vis brick-mortar)

Business Model No company in the world has experience in offering Mobile Pet Grooming + Mobile Health

Care + Doorstep product delivery in a single Mobile Van No Pet Care Company in the world offers doorstep delivery of ALL products + services

Zero Competition now; no serious competition expected within 3 to 5 years Domestic Brick & Mortar businesses are severely constrained by rigid processes and such manpower skills which are totally

unfit for this model; high CAPEX is a big deterrent; offering mobile pet care as an extension is unsustainable Rare to find new entrants with the passion and risk taking ability to smartly copy or outwit our business model International players in Mobile Pet Grooming will wait for market to grow and mature (say 5 - 7 years) No domestic or international player in the industry is practicing our business model nor currently competent

Competition

Office Space (Owned) 14.00 Staff Vehicle 6.25 Business Development 0.75 Technical /Technological Upgrade 1.55 Dues & Debts 2.10 Miscellaneous 0.35

TOTAL = 25.00

(Indian Rupees Lacs)

Break up of Funding Requirement

SEED FUNDING : INR 2.5 million (Promoter’s Contribution in F.Y. 2013-14) Current Shareholders: None (Sole Proprietorship) Co-Investors/Co-Founders: None

Purpose of Funding: 1. Give solid credibility to the brand 2. Scale up fast through franchising

Funding & Share-holding

FY 2013-14 FY 2014-15 FY 2015-16 FY 2016-17

REVENUE

A. Services 1) Pet Grooming 0.10 3.50 600.00 720.00

2) Pet Guest House - 2.25 500.00 600.00

3) Dog Training - 1.25 12.50 15.00

4) Pet Travel - 1.00 25.00 30.00

5) Pet Portfolios - 1.35 22.50 27.00

6) Veterinary - 0.15 30.00 36.00

SUB TOTAL (A) = 0.10 9.50 1,190.00 1,428.00

B. Margin on Retail (Online + Offline) 1) Pet Food 0.05 0.20 900.00 1,080.00

2) Pet Accessories - 0.75 600.00 720.00

3) Live Pets - 1.00 300.00 360.00

SUB TOTAL (B) = 0.05 1.95 1,800.00 2,160.00

C. Others

1) Advertising - - 150.00 180.00

2) Licensing & Royalty - - 100.00 120.00

SUB TOTAL (C) = - - 250.00 300.00

GROSS REVENUE (A+B+C) = 0.15 11.45 3,240.00 3,888.00

EXPENSES CAPEX 18.50 - 21.80 50.00

OPEX

1) Salaries 1.00 2.65 240.00 288.00

2) Rentals 0.96 0.96 - -

3) Fuel 1.20 3.00 90.00 108.00

4) Consumables 0.50 2.40 72.00 86.40

5) Utility Bills 0.60 0.90 1.20 1.44

OPEX Sub Total = 4.26 9.91 403.20 483.84

TOTAL EXPENSES = 22.76 9.91 425.00 533.84

Profit/Loss -22.61 1.54 2,815.00 3,354.16

Cumulative Profit/Loss -22.61 -21.07 2,793.93 6,148.09

Financials at-a-glance

Figures in Indian Rupees Lacs

Exit Options: Buy back of Equity IPO

GROWTH STRATEGY: Maximize market penetration in addressable

segment Increase market share by fully exploiting

current capacity Expand capacity for human resource

development and better market share Increase workforce strength for market

development readiness Develop new markets rapidly for efficient

human resource optimization Franchise fast but wisely

BUSINESS READINESS: Backward integration capability: High quality pet shampoo range with choice of fragrances; ear/eye cleansing formulations; pet medications combining cost-effective homeopathy/naturopathy and conventional medicine; pet accessories like leash, collars, harness, food bowls, water feeders, apparel

Human Resource Development: multi-skilled training module tried, tested and trained manpower performing very effectively in live operations

Market Intelligence: have primary research data with 90% accuracy and access to resources for providing updated customer lists (area/locality wise)

Scale-up: business model is totally franchise-friendly

Growth Strategy & Exit Options

For any help or mentoring Rajiv Frank

+91-9999497044 connect@brandtrotter.com