INFOSYS.110 BUSINESS SYSTEMS: DELIVERABLE 2: BUSINESS SECTION2014

NameKirin Kim

NetIDKkim191

Group Number:188

Website Link:http://infosys110group188.blogspot.co.nz/

Tutorial DetailsTutor:Day:Time:

Yveone Wednesday9am

Time Spent on Assignment:20hoursWord Count:1625

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Clean Public ToiletINTRODUCTIONThere are many circumstances in which we face having to use public toilet however I assume that not many people have a good impression of public toliet. Virtually it is impossible to keep them clean. This is because of high frequency of usage but also their lack of care and respect, and no sence of ownership. These lead public toliet dirty and made people reluctant of using public toliets (Solomon,2011), and resulted in unnessary additional cleaning costs. According to Aberdeenshire Council, public toilets are cleaned only once a day (SAC Report,2007). This only cleaning process per day also contributes making unhygeinic toilet that spreads germs. The bacteria includes such as rotavirus, common cold virus and salmonella (Coverall,2011). Therefore, we thought information system can solve this problem by installing swiping machine to enter public toilets. Also, the scanners will be placed on the ceiling. 3. BUSINESS SECTION 3.1 Vision To satisfy people using public toilet with high standard of cleanliness and to prevent harmful germs spreading .3.2 Industry Analysis: Sanitary Hygiene management industryIndustry: The chosen industry for this service is a Sanitary Hygiene management IndustryForce:High/Low:Justification:

Buyer power:HighThe buyer power is high since there are about 89 competitors in New Zealand(Sanitary Hygiene Company list, 2014). Therefore, buyers have many options to select from.

Supplier power:LowThe supplier power is low because there are many companies which sell raw materials of hygeine and toilet products(Hygiene and Toilet products,2014). Therefore, sanitary hygeine industry has many choices of whom to buy from.

Threat of new entrants:HighThreat of new entrants for this industry is high because relatively low capital is required and the number of companies in this industry tell that it is easy for new competitors to enter a market.

Threat of substitutes:LowThreat of substitutes is low because there are few alternatives to maintain hygiene of public toilet.

Rivalry among existing competitors:HighRivalry among existing competitors is very high because competition is fierce in a market.

Overall attractiveness of the industry: By analysising Porters five forces, this industry has been found to be not very attractive. This is because there are strong competitions amongst the competitors. Also, relatively low capital is required resulting in many new entrants in the market.3.3 Customers and Their NeedsThe customers of the business is the New Zealand Government. Their required needs include good public image, reducing unnecessary cleaning costs and making clean public toilet so there is no spread of germs and diseases. The needs of the government take account of making people to use their identication to enter the facilities. This is because by swiping their own identification, it would make people to use facilities more responsibly and matually. The public facilities such as public toilet speak of the standard of city and country. Since New Zealand has such a clean and good nature image, New Zealand government would likely be in need of our system to make a good public image. The cleaning service companies can also be our customer. Their required needs are reducing unnecessary cleaing cost and labour cost. The needs of the cleaning service companies take account of not sending jenitors if it is unnecessary to clean the toilets. Ultimately, the companies would likely to reduce their unnecessary costs and they can achieve that through us. 3.4 The Product and ServiceOur product, the swiping machine, has one main use to it. To enter public toilet, people have to use their own identification. When they swipe their identification, the informations are collected in regional council database. The informations include peoples identification and their rates. This product satisfies the governments needs as they can see individuals data and the government can give penalties to people with significantly low rates. Also, the publics will be motivated to use public toilets clean since their information is collected into the councils database. Our another product, the scanner has also one main use to it. On the departure, the scanner will scan and rate the cleanliness. There will be several criteria that the scanner is going to assess. Firstly, the scanner will access whether there is rubish on the floor or not. Secondly, whether toilet has been flushed or not. Thirdly, whether floor is contaminated by germs or not. If the rates do not reach a certain level, then the cleaning service companies will automatically reiceve a call, then a jenitor will be sent to the location. This product is going to be incentive rather then disincentive because the cleaning service companies can reduce their unnecessary cleaning costs and labour costs.3.5 Suppliers and PartnersThere are many suppliers providing the raw materials used in the production of the sensor. The planned raw materials are a range device, sound, detector, and wifi system. The raw materials will be provided by the different suppliers operating in the market.Also, the swiping machines are provided by suppliers operating in the market. The planned raw materials of this swiping machine are bluetooth, and identification indicatior.We need to form a good partnership with the news paper companies or internet advertisers to promote our business and products to cleaning service companies.3.6 Strategy: Focused High CostThe competitive scope of the strategy is going to be the narrow market. This is because our business is not targeting everyone but the New Zealand Government and cleaning service companies. The cost strategy of the business is high cost. This is because of the uniqueness of our products and since we are the first-mover into this kind of business, we have a competitive advantage. Therefore, we can charge high prices to our products.The overall strategy is therefore Focused High Cost.3.7 Value Chain Activity: Service after the saleThe most important value chain activity for this business is Service after the sale. This is the most important value chain activity for our business. This is because after the purchase of the scanner and swiping machine, the constant development of these products are essential to maintain relationship with our customers and to maintain competitive advantage in the market. Also, our business will be selling scanner and swiping machine only at the start then we are solely capturing value from our service. Therefore the essential value chain activity is service after sale.3.8 Business Processes3.8.1. returns on faulty product process This business process is important to our business because this process has started from the customers complaint. Therefore, we need to deal with this problem to maintain good reputation. This process simply demonstrates the process of replacing the faulty product.

3.8.2. Upgrading process - This business model is important to our business because this is also a service after the purchase. Our existing customer may want to re-install their existing scanner to other location. However, the existing scanner will not work properly if the size of toilet is bigger than the previous one. Therefore, if it does not work then we need to upgrade the scanner.

3.9 Functionalities 3.9.1. Return on faulty product process The faulty sensor is categorised into software and hardware at the beginning so it reduces process cycle. Identify the customers details by using a batch number located at the back of the scanner.3.9.2. Upgrading process Notify the customer regarding the outcome of upgrade information through automated email. Provides enhancement to the scanner by suggesting a step by step process.3.10 Systems

3.10.1. Catergorising system This system is used to support return on faulty product process. When the customer complains about the scanner, we firstly get the scanner from the customer and detect whether the problem is with hardware or software. Then, we send the scanner to correct department to minimise duplication.3.10.2. Data collection system This system is used to support return on faulty product process. The system will identify the customers details by a batch number of their scanner. So, later on, the customer representative does not have to record the customer details manually.3.10.3. Automated emailing system This system is used to support upgrading process. The system will automatically send an email about the outcome before the sensor is installed at the actual place. 2

3.11. Summary Table: Value Chain to Systems

Value Chain ActivityProcessesFunctionalitiesSpecific Information System(s)Broad Information System(s)

Service After the sale1. Retrun on faulty product process1. The faulty sensor is categorised into software and hardware at the beginning

2. Identify the customers details by using a batch number located at the back of the scanner. Categorising System

Batch Number SystemERP System

CRM System

2. Upgrading process 1. Notify the customer regarding the outcome of upgrade information through automated email.

2. Provides enhancement to the scanner by suggesting a step by step process.

Automated Emailing system

CRM System

CONCLUSION Our ultimate business aim is to maintain clean and hygienic public toilets so people can use public toilets anytime with high level of satisfaction. Our business believes that our products and services can help us to achieve this goal. Our system will maintain clean and hygienic public toilets by making publics to motivately use responsibly and carefully.REFERENCES

1. Aberdeenshire Council. (2007). The Management of Public Toilets Report. Retrieved from URL http://www.aberdeenshire.gov.uk/2. Amy Solomon. (2011.).Can You Cath Germs From a Public Toilet Seat?. Retrieved from URL http://www.everydayhealth.com/

3. Coverall. (2011). How Dirty Are Public Restroom. Retrieved from URL http://blog.coverall.com/

4. EUROPAGE. (2014.).Hygiene and Toilet Products Company lists. Retrieved from URL http://chemicals-pharmaceuticals.europages.co.uk/

5. Yello. (2014).Sanitary Hygiene Company lists.Retrieved from URL http://yellow.co.nz/

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