Issue #11 • Volume 21 • November 2018

OC VisionOfficial Publication of the Orange County Chapter of California Landscape Contractors Association • www.clca-orangecounty.org

OC VISIONC/O CLCA - Orange County ChapterP.O. Box 12044Newport Beach, CA 92658

CLCA-OC Calendar & Other Upcoming CLCA EventsMark Your Calendars & Save the Dates Now!

Nov. 7-10

Nov. 14

Dec. 22

CLCA Annual Convention, San Diego.Hilton San Diego Resort & Spa on Mission Bay.More info.: www.clca.org/convention

CLCA University, Class #4. 4 - 6:30 p.m.Dave & Buster’s: 661 Spectrum Center Dr., Irvine.

Chapter Holiday Party & Christmas Boat Parade.Newport Beach Yacht Club, 6 p.m.1099 Bayside Drive, Newport Beach.

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California Landscape Contractors Association - Orange County Chapter

CLCA Orange County Chapter

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Save the DateChapter Holiday Party

& Christmas Boat ParadeSaturday, December 22

at the Newport Beach Yacht Club More details inside on page 5!

The Next Event is Wed., Nov. 14,at Dave & Buster’s Irvine at 4 p.m.

Join Us for Our Last CLCA U of the Year!Topic: Hardscaping

Plan to join us on Wednesday, November 14, for the last CLCA University class of the year where you’ll get the 411 on concrete and the latest and greatest in

available hardscape products.

We’re excited to have Jorge Uriarte, Operations Director for Ruiz Brothers and Associates Inc. – A California corporation dedicated to constructing CMU Masonry and Concrete flatwork – as one of our keynote speakers. In his presentation, Jorge will name the benefits of using concrete for construction, identify the chemical reaction between Portland cement and water, discuss other necessary properties of freshly mixed concrete as placed for different applications, define curing and explain why it’s important, recall the environmental factors that increase the probability for plastic shrinkage cracking, and more!

Representatives from ORCO Block & Hardscape and Site One Landscape Supply will also be present to talk about new products available for use in your projects. You’re not going to want to miss this highly informative meeting!

Meet new green industry friends during networking that will begin at 4 p.m., followed by the educational session at 4:30 p.m. There will be heavy appetizers, which are included in the $40 to attend. Cost for non-CLCA members is $45. Class is scheduled to conclude by 6:30 p.m.

RSVP your attendance to Bronwyn Miller at eyescapes@yahoo.com or (949) 466-1222. Dave & Buster’s is located inside the Irvine Spectrum at 661 Spectrum Center Drive, Irvine, CA 92618.

While going through some of my old CLCA LA/SGV Chapter

Landscaper magazines, I came across an article I wrote back in 2010. After reading it, it seemed cool to share again. Hope you like it!

Being a member of an association that prides itself on being like a family, let’s take a close look at what one definition of the word really means.

Family: A group of people who are generally not blood relatives, but who share common attitudes, interest, or goals.

With this definition in mind, I think it fair to say that CLCA is a family. It’s a group of people, who are in some instances not blood related, but do share common attitudes about our industry, interest in our environment, and share common goals to provide beauty and value to the lives of many other people in the world. Family is a unit that lends support and strength when things are going a little tough or challenging in our lives.

That said, how many family members have you called to see if they are doing OK or need some help in some small way? Sharing possible business leads, discounts on products or services, or just a plain old phone call to say, “Hi and hang in there my friend!” That small gesture means so much when sometimes you feel like the world is up against you.

Belief: Confidence in the truth, faith, existence of something not immediately susceptible to rigorous proof.

The belief in our team, whether it be our employees, our co-workers, our clients, or ourselves, should be one of our most sought after personal goals. With belief, we can move mountains and with our family believing in us, we cannot be stopped unless “we” choose to want to do so.

Strength: The quality or state of being strong; moral power firmness, or courage; something or someone that gives one strength or is a source of power or encouragement.

To remain strong during these times takes all of the different definitions listed above…and even more. But, the most important characteristic we should all remind ourselves of is that we are the something or someone that can be the source of another CLCA member’s power or encouragement. Don’t waste that gift.

You and I have all heard and have given the lip service of, “If there is anything I can do for you, let me know.” Yeah, right. Let’s not just give lip service, but instead…give action service. Some people really need to let their needs be known, and not try to keep a phony smile from hiding the truth that they are indeed hurting and need a little encouragement or help somehow.

This message was geared to myself and those of you that can relate to these revelations. When we talk to ourselves, we need to express positive self-talk, but we should also scold ourselves when it is necessary. This way, we can work at truly achieving balance in our lives.

Thanks to my CLCA family members who have walked the walk and not just talked the talk. See you on the trails and at Convention in San Diego this month! ~Ed

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Edward WallaceMidwest Landscaping

Chapter President

Reality Check In 2018

2 OC VISION WWW.CLCA-ORANGECOUNTY.ORG NOVEMBER 2018

CLCAOCChapter

California Landscape Contractors Association - Orange County Chapter

CLCA Orange County Chapter

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NOVEMBER 2018 WWW.CLCA-ORANGECOUNTY.ORG OC VISION

2018 Orange County Chapter CLCACoaching Staff

For answers to general inquiries, contact Cherie.

Immediate Past PresidentCHERIE CIOTTI-ROCO

Terra Prima, Inc.(714) 679-2002

For answers to general inquiries, contact Dave.

DirectorDAVE HORTON

So Cal Concepts, Inc.(949) 653-1101 • Fax: (949) 653-1112

For records of the chapter board meeting minutes, contact Judy.

SecretaryJUDY ROSE

Custom Writing & Writing Repair(714) 654-0963

For questions relating to our OC Champions program or Golf Tournament, contact Ray.

AM RepresentativeRAY ROMERO

ORCO Block & Hardscape(714) 932-7123 • Fax: (714) 897-1904

For inquiries relating to educational programs and their development, contact Roland.

V.P. EducationROLAND ZAMORA

Veterans Landscaping, Inc.(714) 393-2726

For information about becoming a CLCA-OC Chapter member, contact Bill.

V.P. MembershipBILL DEEBLE

CLCA Insurance Solutions(562) 243-5330

For answers to general inquiries, or to learn about CLCA’s mentor program, contact Richard.

DirectorRICHARD COHEN

Richard Cohen Landscape & Const.(949) 768-0599 • Fax: (949) 768-9051

For inquiries relating to chapter communications, both print and online, contact Bronwyn.

Chapter Editor/WebmasterBRONWYN MILLER

Eyescapes(949) 466-1222 • Fax: (949) 242-3774

For anything chapter finance related, contact Steve.

TreasurerSTEVEN BECKSTROM

Angeffects(949) 463-3284

For legislation information, on both the state and local level, contact Dave.

V.P. LegislationDAVE NORRED

Nor-Land Landscaping Co.(949) 495-6469 • Fax: (949) 495-6483

For information about what we’re doing in 2018, contact Ed.

PresidentED WALLACE

Midwest Landscaping (562) 755-9914

For questions relating to our educational meetings or annual programs and events, contact Zelma.

V.P. EventsZELMA ALARCON

Marina Landscape, Inc.(714) 823-4543 • Fax: (714) 935-1199

http://www.lcisinc.com

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apter Holiday Party

NOVEMBER 2018 WWW.CLCA-ORANGECOUNTY.ORG OC VISION 5

Ring in the Holidays with Us!OC Chapter Holiday Party is Dec. 22 at the Newport Beach Yacht Club

• Enjoy a Waterfront Viewing of the Newport Beach Christmas Boat Parade!

Everyone’s invited to ring in the holidays with us on Saturday, December 22, at the Newport

Beach Yacht Club where we’ll enjoy dinner and a waterfront viewing of the Newport Beach Christmas Boat Parade. Seating is limited so be sure to reserve your spot as soon as possible!

The Newport Beach Christmas Boat Parade features as many as 100 boats and is in its 110th year. The parade, touted as the premiere event of the holiday season in Southern California, is hailed as “one of the top ten holiday happenings in the nation” by the New York Times. You definitely don’t want to miss it!

Starting at 6 p.m., we’ll enjoy cocktails

and networking, followed by a delicious dinner. The meal will finish off with a variety of desserts to choose from. The parade is expected to pass by the Yacht Club at approximately 8:15 p.m.

This unique holiday event, that’s open to all CLCA members, is just $75 for CLCA members and $95

for non-members. RSVP to Bronwyn Miller by calling (949) 466-1222 or emailing eyescapes@yahoo.com. You can also reserve your spot online by visiting our chapter website at www.clca-orangecounty.org.

The Newport Beach Yacht Club is located at: 1099 Bayside Drive, Newport Beach.

Connect, Learn and Grow with CLCA! Not a Member? Join at www.clca.org/join

Support Those Who Support Our Chapter. Call Our Advertisers First!

OC VISION WWW.CLCA-ORANGECOUNTY.ORG NOVEMBER 20186

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More fresh local food will soon be growing in Houston at the Target Hunger Willie H. & Gladys R. Goffney Community Garden.

As part of Ewing Irrigation & Landscape Supply’s and Audubon International’s commitment to local sustainable solutions and community outreach, the organizations have partnered with manufacturers, Hunter Industries, Landscape Products, Corona Tools and Houston-area contractor, Warren’s Outdoor Living, to install and upgrade the irrigation systems in the Target Hunger community garden.

Target Hunger serves more than 11,000 food-insecure people each month in Houston and distributes more than five million pounds of food annually. Some of that food is grown in the community garden.

On October 13, 2018, Ewing and partners installed drip irrigation in more than 100 raised planter beds to allow Target Hunger to grow even more fresh food to fill the local food pantries throughout the city. Products used in this project included, a Hunter Industries XC Hybrid Controller, a battery operated irrigation controller because the site doesn’t have power capabilities throughout the garden, inline emitter tubing with check valves as well as drip irrigation, wire, and more.

“Food gardens are so vital to a healthy, sustainable community. What Target Hunger is doing with their

garden will continue to help feed thousands in Houston,” said Warren Gorowitz, Vice President of Sustainability at Ewing. “Community outreach and sustainability are such an integral part of who Ewing is as a company, that working with Target Hunger and our other partners to upgrade the irrigation in this garden was a perfect fit.”

“We’re very happy to partner with Ewing Irrigation & Landscape Supply to make this wonderful project with Target Hunger a reality,” said Christine Kane, Executive Director of Audubon International. “It allows us to promote the importance of integrating sustainability on the community scale, and to help this wonderful organization carry out its mission in a more environmentally sensitive manner.”

For more information on this project and other Ewing PRIDE Projects, contact Ewing or Audubon International.

About EwingEwing Irrigation & Landscape Supply is the largest family-owned national supplier of landscape, irrigation, agronomic, aggregate, hardscape and water management products. As your business partner, we offer products and education for irrigation and landscape, turf and land management, outdoor living, sports fields, golf and sustainable solutions. Our nationwide network of friendly, knowledgeable staff helps green industry professionals discover products and services for business success. www.ewingirrigation.com

About Audubon InternationalAudubon International is a not-for-profit environmental education organization that delivers high-quality environmental education around the world to facilitate the sustainable management of land, water, wildlife, and other natural resources in all the places people live, work, and play. To meet this mission, the organization provides training, services, and a set of award-winning environmental education and certification programs for individuals, organizations, single properties, new developments, and entire communities. For more information, visit Audubon International’s website at www.auduboninternational.org.

Sustainability Partners Come Together to Install New Irrigation in Target Hunger Community Garden

By Adreana Young, Ewing Irrigation

PAUL GAUDET(951) 943-1817 • (800) 233-5254P.O. BOX 130 • Perris, CA 92572

WHERE QUALITY GROWS . . .

Growers of Quality Fescue & Bermuda Sod

NOVEMBER 2018 WWW.CLCA-ORANGECOUNTY.ORG OC VISION 7

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upporters

2018 OC VISIONADVERTISING RATES

SIZE 1 Year 12xBusiness Card $ 4801/4 Page $1,1851/4 Page (Color) $1,4851/3 Page $1,6551/3 Page (Color) $2,0701/2 Page (B/W) $2,0401/2 Page (Color) $2,645Full Page (B/W) $3,860Full Page (Color) - Back Cover $4,960Full Page (Color) - Inside $4,685

Size - Width x HeightBusiness Card (3 5/8” x 2”) 1/4 Pg (3 5/8” x 4 5/8”) 1/3 Pg horizontal (6 1/8” x 3 3/8”)1/3 Pg vertical (3 5/8” x 7”) 1/2 Pg horizontal (7 1/2” x 4 5/8”)1/2 Pg vertical (3 5/8” x 9 1/2”)Full Pg (8 1/2” x 11” + 1/4” bleed all around)

All advertising is to be paid in advance unless otherwise arranged with Editor. For more info. about advertising in the OC Vision, contact Bronwyn Miller at (949) 466-1222/eyescapes@yahoo.com or visit the Chapter’s website at www.clca-orangecounty.org.

Our 2018 OC Champions...

•DM Color Express•Ewing Irrigation

•Orco Block & Hardscapes•Paradise Chevrolet

Preferred Member•LCIS, Inc.•Municipal Water District of Orange County•Sepulveda Bldg Materials

Partner Member •Marina Landscape •Village Nurseries

•Glen’s Landscape•Richard Cohen Ldscp.•So Cal Concepts

•SouthWest Landscape•Terra Prima, Inc.•Veterans Landscaping

Contractor Member

Premium Member

OC VISION WWW.CLCA-ORANGECOUNTY.ORG NOVEMBER 2018

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Toro’s landscape contractor business has introduced new brand messaging that reflects its commitment to helping customers succeed in the field. The new

platform – From Start to Finish – holds the promise that those who depend on their equipment to get the job done right can always count on Toro, with durability, trust and productivity continuing to serve as pillars of the Toro brand.

Aimed at landscape contractors and acreage owners, the messaging also reinforces that Toro understands a reputation is something that must be earned day-in and day-out. This positioning is borne out by Toro’s long-standing industry status as a leading manufacturer of innovative, quality products, and is evidenced by the recent celebration of Toro’s 100th anniversary milestone in 2014.

“We know that for our customers, reputations are built from the ground up. They want and need to be reliably productive. That’s something we share with them,” explains Chris Vogtman, Marketing Manager at Toro. “This new messaging lets them know Toro and its products will be there for them every step of the way, lawn after lawn.”

Vogtman adds that the new messaging also aligns perfectly with Toro’s key values, which include operating with integrity as a supplier, meeting customer needs through a continuous cycle of innovation and new product development, and contributing to the company’s enduring reputation.

“We live the messaging of From Start to Finish here at Toro every day. It’s embedded in our culture and business practices,” Vogtman continues. “And by emphasizing customer and dealer support during every step of the process, from pre-sale to post-sale service and support, we can continue to reinforce Toro’s core values of trust and reliability.”

The new messaging was based on insights and feedback gained directly from contractor and acreage owners, and was officially unveiled at the October 2018 GIE+EXPO in Louisville, Kentucky.

Toro Unveils New Brand Messaging Built on 100 Years of Productivity• New messaging connects Toro’s core identity with customer values

http://www.paradisefleet.com

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For many people, the hardest part of getting good at anything is

consistently repeating and practicing a certain task until they are good at it. For others, just getting started is really difficult in and of itself. It’s easy to admire skilled musicians and artists for what they can produce, but what you don’t see is the years of practice, hard work, and mistakes that led to their mastery. Because of that, many people fail to realize their true potential – they are unable to chart out a clear path towards realizing the goal they have in mind. They want results, but have no way of achieving them.

What do you hope to achieve in the future? Do you want to learn how to play an instrument? Do you want to learn how to speak a foreign language? Do you want to educate yourself in a demanding, yet rewarding, field? Now ask yourself why you haven’t done it yet. Most people give themselves the same kinds of excuses, year after year: it’s too difficult. They don’t know how to get started. They

don’t have the natural talent that other people have. They don’t have enough time in their day.

What these excuses all have in common is that they serve as justifications for why they have defeated themselves before they ever even began. If you find yourself falling into this same self-reinforcing trap of mediocrity, sometimes the solution is as simple as a paradigm shift and a plan.

These simple yet powerful steps can serve as a guide that will steer you towards what you know you are capable of achieving.

1) Narrow your focus.Before you dedicate yourself to mastering a skill, you have to know what that skill is! Playing an instrument or learning how to code are great goals, but those are very broad categories that contain quite a bit of variation within them. Learning to play the viola is much different than learning to play the drums. Instead of thinking of everything you want to do, start with a single goal in mind. Choose a specific skill to master, and carry what you’ve learned there into other skills you want to acquire next.

2) Set lots of small goals and a few large ones.In many cases, people make the mistake of setting a few

Begin Your Journey Towards Mastering AnythingBy Brad Sugars, ActionCOACH

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grandiose goals that, while they sound great on paper, can prove to be much more time-consuming to achieve than they originally thought. This leads to discouragement and a false sense of failure. It’s good to keep sight of the big picture, but remember: Rome wasn’t built in a day. Before you have a city, you must build a village. The same concept applies to any skill that you want to master. If you want to learn how to write a novel, consider breaking up your targets into individual chapters, or even pages. Motivation carries its own inertia: it’s difficult to get started, but once you see results, it’s hard not to keep going.

3) Take regular steps.Notice that the size of your steps isn’t specified. You don’t need to practice the piano for four hours every single day to get good at it. In fact, excessive practice can work against you – the law of diminishing returns will eventually kick in. What’s more important than lots of practice is consistent practice. Maybe you can only work on your coding project for thirty minutes in a day. That’s okay! What matters is that you are disciplined enough to apply yourself even when you’re tired and don’t want to. Think of it as like going to

the gym – you can’t slack off for two weeks and then work out extra hard to make up for your

down time. You have to be consistent about learning a skill if you want to

master it.

4) Find a support network.Seeing your own success is motivating in and of itself, but it’s even more motivating to have the encouragement and support of the people around you. Bodybuilders

frequently benefit from having like-minded friends who are all set on the

same goal. When things get tough, they provide support and advice that can get

you through a rough patch. Conversely, you will eventually get your chance to mentor

and advise the people around you. If you surround yourself with people who are similarly motivated, you’ll be amazed at how much more you get out of your dedication and practice. You might even learn a few new things along the way.

CLCA provides the perfect support network for you and your business. Attend meetings and get involved to realize the true benefits of this organization, comprised of people who, like yourself, share success as a goal.

Begin Your Journey Towards Mastering Anything...Continued from Previous Page

“Find a support network.Seeing your own

success is motivating in and of itself, but it’s even more motivating to have the encouragement and

support of the people around you.”

http://www.coastlineequipment.com