Claudio Vandi "How do interact with users to imrpove my prototype ?"
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Transcript of Claudio Vandi "How do interact with users to imrpove my prototype ?"
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siliconsentier.org
HASHTAG
HOW DO I INTERACT WITH USERS TO IMPROVE MY PROTOTYPE ?
Claudio Vandi@vandicla
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siliconsentier.org
ABOUT
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www.siliconsentier.orgwww.siliconxperience.org
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siliconsentier.org
ABOUT
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Cité des sciences et de l’industrieUniversité de Paris 8
Laboratoire des Usages en Technologie d’Information Numérique
www.lutin-userlab.fr
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siliconsentier.org
ABOUT
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HOW DO I INTERACT WITH USERS TO IMPROVE MY PROTOTYPE ?
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siliconsentier.org 6
WHY SHOULD YOU CARE
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siliconsentier.org
DESIGN IS NOT ENOUGHWHY SHOULD YOU CARE
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We sell sugarSugar is boringlet’s put it in a nice package!
WHY SHOULD YOU CAREDESIGN IS NOT ENOUGH
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siliconsentier.org
-> THE SUGAR PACKET EFFECTWHY SHOULD YOU CARE
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“You don’t want to find sugar if you expect chocolate walnuts”
OR THE IPHONE “S”EFFECT
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siliconsentier.org
DROPBOX EXEMPLEWHY SHOULD YOU CARE
"Why is there one "Dropbox folder"? Quora
“Relatively early on we brought a handful of people off the street (literally) for our first round of usability tests. Most of them had trouble even getting through the installer: for example, zero of the five people noticed that we had a tray icon (our most important UI element), and more than one person tried clicking the screenshots in the tour. This was a mortifying experience for us causing us to add a Giant Ass Blue Bouncing Arrow pointing to the tray icon during install...”
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http://alternativeto.net/software/dropbox/
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PRINCIPLES
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siliconsentier.org
ASK YOURSELF THE RIGHT QUESTIONS BEFORE ASKING USERS
PRINCIPLES
Consider your development stageWhat are your questions now ?What can you integrate at this stage ?
Work on task elicitationWhat do you expect users to do with your stuff ?
List your questions and be specificWhat are you actually comparing ?Open questions will obtain open answersClosed questions need a null hypothesis (if I change this nothing will change)
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siliconsentier.org
AVOID EXPLOITSOURCINGPRINCIPLES
Work on reciprocityValorize users feedbackDon’t ask if you can’t turn that into actionDebug? DIY!It’s your task to turn feedback into a unique experience!
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99designs.com
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siliconsentier.org
LET YOUR USERS FIND YOUPRINCIPLES
Users hides where you don’t expect themLeave some place for serendipity
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siliconsentier.org
AVOID SYNDROME(S)PRINCIPLES
Stockholm Syndrome“You are so cool, your app is so great!”
Agile developer Syndrome“That’s already planned for the next release”
Solutions ?Work with third party partners.
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METHODS AND TOOLS- REMOTE -
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http://www.flickr.com/photos/rosenfeldmedia/4218902509
REMOTE RESEARCH TOOLS
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siliconsentier.org
WHAT FORSURVEYS
Concept testing;
Automated testing;Cheap (and dirty) market research;
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siliconsentier.org
TOOLSSURVEYS
http://fr.surveymonkey.com
+FR$ (300$/year for unlimited surveys)Image integration (but one per question...)
- Focus on questions not on actionWhat about exploit-sourcing ?
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siliconsentier.org
WHAT FORREMOTE MOCKUP TESTING
Testing your mockup/prototype;
A/B testing;Compare two versions;
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siliconsentier.org
TOOLSREMOTE MOCKUP TESTING
http://usabilla.com
+Easy to setupFocus on task elicitationA/B testing
- $$ (49$/month for 1 active test / 89$ for 3)Works only with static images
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siliconsentier.org
WHAT FORREMOTE USABILITY TESTING
Detect problems on your site;
Track users on your site;Study users behavior;
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siliconsentier.org
TOOLSREMOTE USABILITY TESTING
http://userfly.com
+Test the real sitemousetracking$ start at 10$ month
- No Mobile versionRecord only clicks (no decision process)
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siliconsentier.org
TOOLSREMOTE USABILITY TESTING
http://userzoom.com
+Test the real siteMobile !
- Users need to fill a form t participate $$$: starts at 9.000$
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siliconsentier.org
WHAT FORSCREEN SHARING
Live tracking users acting on your site
See what people do on your site;Hear what they think;
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siliconsentier.org
TOOLSSCREEN SHARING
Skype screen sharing / Screenr / any other screen sharing solution
+Discuss with individual usersFollow their thoughts (with thinkaloud)
- Needs preparation and practice to keep focusHard to engage with usersIndividual, no user-community creation
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METHODS AND TOOLS- IN VIVO -
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siliconsentier.org
CLIQUEZ POUR MODIFIER LES STYLES DU TEXTE DU MASQUE
SILICON XPERIENCE
Projets19 expé réalisée16 à La Cantine3 à distance
32 projets rencontrés
La provenance : (9) Camping: Perspecteev, Qeiru, Itipic, Studyka, Cashew, Zifiz, Beansight, DocTrackr, Dabla,(7) Ecosystème Silicon Sentier : ParisApps, Weetest, ReaDIYmate, Digikaa, SNCF, Stootie, Google(5) Camping Candidat: Go4out, Kiengi, Tuneo, Prodcast, GroupCamp, (5) Cantine / Coworkers: Co-voiturage, ClearKarma, Microdon, MakeSense, APlusB(2) R&D : Encre, Turbulences(2) Béta-testeur : Qualité-esms, Everytime(1) Camping Mentor: Shoot & Win(1) Silicon Sentier (projets internes): SiliconBox
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siliconsentier.org
WHAT FORLIVE TECHNIQUES
BrainstormingCard sortingLive UX sessionsIn the wild testingCo-creationFocus groups (“dos and donts of focus groups”)
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siliconsentier.org
What for Gathering ideas
PrinciplesQuantity over quality
What you need Post itsUse pictures to evoke situations
HowtoRythim !Record everythingIterate: brainstorm -> organization
CASE STUDY: MICRODONBRAINSTORM AND SCENARIOS
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siliconsentier.org
What for Observing behaviourTest in real-life conditions
PrinciplesGo wild!
What you need ParticipantsA good game design
HowtoWork in groupObserve and retranscribe immediatly
CASE STUDY: STOOTIETEST IN THE WILD
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siliconsentier.org
CASE STUDY: GOOGLECARD SORTING
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What for Sketching your IAIdentify users needsGain insight on people way of categorizing informationPrinciples
There is a natural way of organizing thingsWhat you need
Items and cardsHowtoOpen VS Close card sortingSearch for patterns
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siliconsentier.org
CASE STUDY: KAWETLIVE UX SESSION
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What for Observe users interacting with your servicePrinciplesObserve and avoid “agile developer syndrome”What you need
DevicesHowtoTask elicitation is paramount
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siliconsentier.org
CASE STUDY: SNCFCO-CREATION FOR NEW SERVICES
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What for Crowdsourcing PrinciplesNo spectatorThe process is the resultWhat you need Participants A common interestHowtoWork on reciprocity!
!
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siliconsentier.org
START FROM PRINCIPLESHOW WE WORK
Work on reciprocityValorize feedbackDon’t ask if you can’t turn that into actionDebug? DIY!It’s your task to turn feedback into a unique experience
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siliconsentier.org
REMIX METHODS AND TOOLSHOW WE WORK
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TIMELINEHOW WE WORK
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meeting scenarioweek 1
recruitmentweek 2
XPweek 3
Analysis and recommanda
tion document
week 4
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QUESTIONS ?
Thanks
+ INFO onsiliconxperience.org (now offline)
[email protected] @vandicla
[email protected]@sxperience