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Body Image Insecurities in Men and Women 1
BODY IMAGE INSECURITY
IN
MEN AND WOMEN
Dr. Yong Lao
SBS 366
PREPARED BY:
CLAUDIA VEGA
MARIZELA SORIA
ESMERALDA MELGOZA
CALIFORNIA STATE UNIVERSITY
MONTEREY BAY
MAY 15, 2015
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Body Image Insecurities in Men and Women 2
Introduction
Body image is the term used to describe the way we see ourselves. Having a positive
body image of oneself is quite uncommon, especially in today’s era, where the media plays a big
role in our life. Body image has always been one of our downfalls, as constant reminders of the
“ideal body” on television make it hard to see the beauty within us. We are encouraged to believe
we have to meet certain criteria for society to accept us, otherwise we are considered
unattractive. As a consequence of this pressure men and women develop severe physical and
emotional problems, such as low self-esteem, depression, and eating disorders.
Body image continues to be a hot and controversial topic now more than ever.
Although body image issues are mostly directed towards and known to affect white women, we
are now seeing a rise in its incidence in women of other cultures, and surprisingly also in men.
More and more the universal idea of the perfect image heavily influenced by the media has
affected our society presenting serious self-esteem challenges to millions of people worldwide.
Literature Review
The Literature on body image opens a window to the challenging issues ranging from
eating disorders, such as anorexia and bulimia nervosa, to low self-esteem and the feelings of
“not being good enough”. Women and men are placing themselves in hazardous situations trying
to achieve the ideal body shape. This was a problem known to affect mostly Caucasian women in
the United States. However, recent studies now show that the media is negatively impacting
women and men around the world. Women of color and other ethnicities now deem it fit to judge
themselves not only by their cultural standards, but also to compare themselves to white
standards (Spurgas, p301). This has been magnified by exploitation of media with endless
messages through all sectors of communication like television, magazines, movies, and most
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Body Image Insecurities in Men and Women 3
recently the internet. The ability to reach large numbers of groups worldwide can be lethal when
the message is negative and devastatingly influential. Messages like, a person can never be too
“rich” or too “thin” are all too prevalent in society (Serdar). Television continuously portrays
messages of images where the majority of models and public celebrities display unrealistic body
images that most women find impossible to achieve. The idea of the perfect body has made
many people venture out to reach out to take dangerous measures risking their health and
sometimes their lives.
The severity of the psychological and physical consequences of eating disorders
described by theorists and feminist scholars have long indicated the relationship between these
disorders and media such as magazines, movies, television, and advertising to be heavily
connected (Levine & Smolak, 1998). To learn and understand the body image issue researchers
examined the perspectives through individual participants in surveys and interview settings.
The media was the only influence on body image that was associated with perfection, and the
theme of perfection tended to be found in the same conceptual cluster as the theme related to
size, weight, or shape. Perfection, at least as the media portrays it, was always defined as being
thin, slender, or “skinny.” (Spurgas, p. 309)
It is very difficult to pinpoint the exact origin of the negative body image, yet we can
safely say that a combination of parental, family, peer and media influence play a strong role,
and further examination needs to be done in order to better understand the impact of this
epidemic social issue. The environmental influences that impact body image leaves one with a
sense of dissatisfaction, as the challenges of low self-esteem and body comparison emerge.
Advocating and promoting awareness of this complex issue is a positive move towards
constructing a more accepting and embracing attitude to all no matter how unique one is.
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Body Image Insecurities in Men and Women 4
All the scholarly work and research that I came across regarding the issue of body image
had been done in interview and survey form. It is a very complicated issue that requires
consideration of the complexities of multicultural environments, customs, traditions, ethnicities,
religious beliefs, and the media utilizing information to control us and send harmful and
contradictory messages, on the one hand valuing thinness, and on the other hand the over
consumption of food. The advertising sector knows too well how to utilize mass media to
specifically target people through fashion, and beauty cosmetics making these industries
massively rich.
The topic of body image will never go away as we are in times of constant change and
corporations continue to get larger and economically empowered. The good news is that media
can work on both sides of the issue, where undoubtedly all sectors are bombarding the masses of
society with these false illusions of the universal standard “one type of body” that all women,
irrespective of race or ethnicity, are encouraged to obtain or to attempt to obtain by any and all
means necessary. (Spurgas, p. 314-315)
The objective of this topic through our sample survey and correlation analysis is to
continue the work on the issue of body image with the present challenges and possible solutions.
Shining light on the issue and taking action through active participation and communicating
awareness is half of the solution, because that’s where it all starts. Keeping the conversations
going eventually creates change. As a society we have the responsibility to take a stand and fight
back by informing and educating the masses and also by educating those corporations that need
to know the severity of their actions and decisions when targeting large groups in a coercive
manner. This issue is one that concerns all people and we can all do something to create a
positive shift towards becoming a more consciences and inclusive society.
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Body Image Insecurities in Men and Women 5
Research Methods
We administered a survey questionnaire to randomly selected females and males. Surveys
remained confidential and anonymous to ensure that the respondents would feel comfortable
answering honestly. The surveys were distributed through our CSUMB student e-mail and the
social media website Facebook. The survey was administered in English and Spanish; the
answers were collected and coded into an Excel spreadsheet. The study had a total of 50
participants, 27 females and 23 males. Within the survey, different variables were examined
including, but not limited to, body image, self-awareness, media influence, sex, ethnicity, age,
and occupation. Although this data reflects only a small sample of the population, it provides a
statistically accurate representation of the population. The survey questions consisted of nominal
and ordinal measurements as well as a few open ended questions. The data was collected directly
from the online source Google Forms making it accurate and reliable.
Analysis
As previously mentioned, we obtained a total of 50 participants, 27 females and 23
males. The ages varied from 15 to 86 years of age, 44% of the participants were between the
ages of 32-49, 40% between the ages of 14-31, 14% between ages 50-67, and only 2% between
ages 68-85. Since part of the survey was distributed on Facebook it gave us the opportunity to
have lots of variations. 86% of the participants were reported as Hispanics and only 14%
reported as white.
A strong focus was put on a few questions that were viewed as important. One
profoundly analyzed question related to both genders was the desire to change appearance. We
conducted the Chi Square Test; the results provided us with the conclusion that there is not a
statistically significant difference between gender and desire to change appearance. This
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Body Image Insecurities in Men and Women 6
contradicts the common idea that desire to change ones appearance primarily affects women. As
can be found in the results from the Chi Square Test, both women and men suffer from body
dissatisfaction.
As we continued to interpret the results of our survey, body dissatisfaction appeared to be
a significant problem in female and males in general. Another question that we focused on was
how they viewed movie characters bodies compared to their own body image. Majority of the
participants recognized that the ideal body images that the movies portray are unreal and
unhealthy. Nonetheless our survey results showed that females and males expressed concerns
about their body image due to now meeting the standard ideal. Our data suggests that even
though individuals are aware of the unrealistic truth about media images, they still feel the
pressure to “fit in” in order to be accepted by others. Additional data also provides evidence that
the females and males experience different levels of insecurities caused by the media. In one of
the survey questions men were asked to to define the ideal body for men, and majority selected
the same features. These were “to be masculine, lean, defined, and have the appearance of being
physically active and fit.” Women’s definition of the ideal body was “to be thin, tall, feminine,
and have healthy skin.” The men and women in this survey who did not meet such criteria
identified themselves as “fat” and “ugly.”
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Body Image Insecurities in Men and Women 7
RESULTS
Table 1: This chart illustrates the age and sex frequency for this research project.
14-31 32-49 50-67 68-850
5
10
15
20
25
20 22
71
Age Frequency
F M
27
23
Frquency
Table 2: This chart illustrates how men and women feel about their attractiveness.
No
Yes
22
5
14
9
Do you consider your self Attractive?
Male Female
As predicted the majority of females do not consider themselves attractive. Our results also
illustrated 60% of our male participants did not consider themselves attractive either.
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Body Image Insecurities in Men and Women 8
Table 3: This chart illustrates how men and women describe their body image.
Happy Very good Good Chubby Bad Fat Fit Uncomfortable02468
101214
How men and women feel about their body image
FE-MALEMALE
FREQ
UEN
CY
Table 2 provides us a visual on how the surveyed men and women felt their body image. We can
see that majority of the men have a positive view of their body image, most women have a
negative view on their body image.
Table 4: This chart illustrates men and women desire to change their appearance.
Lose weight Maintain weight Gain weight
21
51
1210
1
Men and Women's desire to lose, maintain, or gain weight
Female
Null Hypothesis (H0): There is no statistical difference between gender and the desire to lose,
remain the same weight, or gain weight.
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Body Image Insecurities in Men and Women 9
Alternative Hypothesis (H1): There is a statistical difference between gender and the desire to
lose, maintain, or gain weight.
Chi Square Test:
Conclusion: Our results show that our chi square obtained is less than our chi square critical,
therefore we are not able to reject our null hypothesis. This suggests that there is no significant
difference between gender and the desire to lose, maintain, or gain weight.
Row Labels Female MalesGrand
TotalLose weight 21 12 33Remain the same weight 5 10 15Gain weight 1 1 2Grand Total 27 23 50
Row Labels Female MalesGrand
TotalLose weight 11.34 5.52 33Maintain weight 2.7 4.6 15Gain weight 0.54 0.46 2Grand Total 27 23 50
Chi square obtain3.44013E-
06Degrees of Freedom 2Alpha 0.05Chi square Stats 25.16
Chi square Critical5.99146454
7
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Body Image Insecurities in Men and Women 10
Table 5: This chart illustrates how men and women view the perception of others.
Very Important Somewhat important Not important
9
13
5
11
6 6
Perception of OthersFemale Male
Null Hypothesis (H0): There is no statistically significant difference between genders with
regards to the importance of the perception of others.
Alternative Hypothesis (H1): There is a statistically significant difference between genders
with regards to the importance of the perception of others.
Chi Square Test:
SEX Very Important Somewhat important Not importantGrand Total
Female 9 13 5 27Male 11 6 6 23
Grand Total 20 19 11 50
SEX Very Important Somewhat important Not importantFemale 3.6 4.94 1.1Male 4.4 2.28 1.32
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Body Image Insecurities in Men and Women 11
Chi Stats 2.05192E-15Degrees of Freedom 2Alpha 0.05Chi Stats Value 67.64Chi Critical 5.991464547
Conclusion: Our results show that our chi square obtain is less than our chi square critical,
therefore we are not able to reject our null hypothesis. This suggest that thereis no statistically
significant difference between genders with regards to the importance of the perception of others.
Table 5: This chart illustrates the number of participants that have utilized weight loss products
to achieve their desired weight
Yes No
13
10
1413
Weight Loss Products
Male Female
The results for table 4 were surprising to us because even though our sample size of male
participants was smaller than the females, we did not expect so many men would consume
weight loss products. Our results showed that 56% of men and 51% of women reported using
some type of weight loss product to lose weight in the last 60 days. In open ended questioning,
men predominantly reported using products like protein shakes to help with the development of
muscle while most women reported using products like “Herbalife” to lose weight.
Table 6: This chart illustrates how often our participants reported exercising.
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Body Image Insecurities in Men and Women 12
Once a week
2 to 3 times
4 to 5 times
I do not exercise
3
10
10
4
11
8
4
How often do you exercise?male Female
Majority of the participants reported going to the gym at least 2 to 3 times per week. On open
ended questioning participants were asked why it was important for them to be physically active.
One common answer was “to be healthy.” Some contributors said that maintaining an active
routine was part of having a healthy life. A second common answer (by men) was to build and
maintain their muscular physique.
Table 7: This chart illustrates the part of the body men and women reported they would change
Chest Abdomen Waist Hips Legs Arms Entired Body
Nothing
1
13
45
12
1
3
11
1 1
32 2
What would you change from your body?Female Male
Placed as an open-ended question, participants were able to write down a part of the body they
would change if they could. 48% participants reported they would change their abdomen. While
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Body Image Insecurities in Men and Women 13
only 6% of the participants reported that they wouldn’t change anything. This again illustrates
that 94% of the participants are unsatisfied with some part of their body.
Conclusion
Body image dissatisfaction is a serious problem that we as a nation are facing in present
times. It is important to acknowledge that the media, magazines, and movies are factors that
affect men and women to some degree in this issue. These things give us the desire to live in a
fantasy where perfection is seen as the absolute truth. It is important to realize that physical
perfection does not really exist. Rather perfection is the ability to accept one’s image as it is. If
we can achieve this we find we are perfect and beautiful as we are, not only to ourselves but also
to others. Perfection in our world is being and feeling healthy. Being able to enjoy life, enjoy
family, and enjoy our selves to the best of our ability.
Doing this research as a group was a great way to learn and understand a little bit more
about how men and women feel about themselves. We cannot always assume that such problems
exist only in women; men judge themselves just as women do. It is important to acknowledge
that for men it is harder to be open about their feelings, due to the cultural norms we have
implemented in our society. We must understand that men and women are sensitive to what
others think of them, and this behavior should not be seen as normal. Our suggestion is that we
should be more sensitive to these issues in the men and women in our families and surroundings
and to help them over come whatever problems they face.
REFERENCES
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Body Image Insecurities in Men and Women 14
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