Classification of Products
-
Upload
harish-vinnakota -
Category
Education
-
view
15.394 -
download
0
description
Transcript of Classification of Products
![Page 1: Classification of Products](https://reader034.fdocuments.us/reader034/viewer/2022052504/547a82e35906b511358b46c4/html5/thumbnails/1.jpg)
Classification of Products
![Page 2: Classification of Products](https://reader034.fdocuments.us/reader034/viewer/2022052504/547a82e35906b511358b46c4/html5/thumbnails/2.jpg)
Product Classification
• Can be done in a variety of perspectives
Consumer-Goods Classification• Classified on the basis of shopping habits
Durability and Tangibility
Industrial-Goods Classification• Classified in terms of their relative cost and how they enter the
production process.
![Page 3: Classification of Products](https://reader034.fdocuments.us/reader034/viewer/2022052504/547a82e35906b511358b46c4/html5/thumbnails/3.jpg)
Consumer Product Classification
• Convenience Goods• Inexpensive, frequently purchased.• Little effort needed to purchase them.• Staples, Impulse and emergency goods.
![Page 4: Classification of Products](https://reader034.fdocuments.us/reader034/viewer/2022052504/547a82e35906b511358b46c4/html5/thumbnails/4.jpg)
• Shopping Goods• Not as frequently as convenience products• Costly• Consumer does research before purchase.
![Page 5: Classification of Products](https://reader034.fdocuments.us/reader034/viewer/2022052504/547a82e35906b511358b46c4/html5/thumbnails/5.jpg)
• Specialty Goods• Unique features• Consumer is prepared to pay a premium price.
![Page 6: Classification of Products](https://reader034.fdocuments.us/reader034/viewer/2022052504/547a82e35906b511358b46c4/html5/thumbnails/6.jpg)
• Unsought Goods• Those good that consumers do not know or• Doesn’t think of buying.
![Page 7: Classification of Products](https://reader034.fdocuments.us/reader034/viewer/2022052504/547a82e35906b511358b46c4/html5/thumbnails/7.jpg)
Durability and Tangibility• Nondurable Goods• Tangible goods consumed in one or few uses• Purchased frequently• Strategy : availability , low priced , heavily advertised
![Page 8: Classification of Products](https://reader034.fdocuments.us/reader034/viewer/2022052504/547a82e35906b511358b46c4/html5/thumbnails/8.jpg)
• Durable Goods• Tangible goods that survive many uses• Require more personal selling and service• Higher margins and requires seller guarantee
![Page 9: Classification of Products](https://reader034.fdocuments.us/reader034/viewer/2022052504/547a82e35906b511358b46c4/html5/thumbnails/9.jpg)
• Services• Intangible product• Requires more quality control and credibility
![Page 10: Classification of Products](https://reader034.fdocuments.us/reader034/viewer/2022052504/547a82e35906b511358b46c4/html5/thumbnails/10.jpg)
Industrial-Goods Classification• Materials and Parts
Raw Materials
Manufactured materials and parts
Farm Products
Natural Products
![Page 11: Classification of Products](https://reader034.fdocuments.us/reader034/viewer/2022052504/547a82e35906b511358b46c4/html5/thumbnails/11.jpg)
• Materials and Parts
Raw Materials
Manufactured materials and parts
Farm Products
Natural Products
![Page 12: Classification of Products](https://reader034.fdocuments.us/reader034/viewer/2022052504/547a82e35906b511358b46c4/html5/thumbnails/12.jpg)
• Materials and Parts
Raw Materials
Manufactured materials and parts
Component materials
Component Parts
![Page 13: Classification of Products](https://reader034.fdocuments.us/reader034/viewer/2022052504/547a82e35906b511358b46c4/html5/thumbnails/13.jpg)
• Materials and Parts
Raw Materials
Manufactured materials and parts
Component materials
Component Parts
![Page 14: Classification of Products](https://reader034.fdocuments.us/reader034/viewer/2022052504/547a82e35906b511358b46c4/html5/thumbnails/14.jpg)
• Capital Items• Installations• Equipment
![Page 15: Classification of Products](https://reader034.fdocuments.us/reader034/viewer/2022052504/547a82e35906b511358b46c4/html5/thumbnails/15.jpg)
• Supplies• Maintenance and repair items • Operating supplies
![Page 16: Classification of Products](https://reader034.fdocuments.us/reader034/viewer/2022052504/547a82e35906b511358b46c4/html5/thumbnails/16.jpg)
• Business Services• Maintenance and repair services• Business advisory services
![Page 17: Classification of Products](https://reader034.fdocuments.us/reader034/viewer/2022052504/547a82e35906b511358b46c4/html5/thumbnails/17.jpg)
Thank You