PRODUCT LIFE CYCLEClassic Rock

1960-80By: Jack Weldon

The need for immediate profit is not a pressure. The product is promoted to create awareness. (Rock and roll made for older listners)

Competitors are attracted into the market with very similar offerings. (1965-70) New versions of the music.

Price wars and intense competition occur. At this point the market reaches saturation. (Lyrics representing the real world)

At this point there is a downturn in the market. For example more innovative products are introduced or consumer tastes have changed. (Becomes harder to find)

Introduction

Classic rock AOR radio stations wanted to appeal to an

older audience

(Source:http://en.wikipedia.org/wiki/Classic_rock)

Introduction

The Who Released first single which was relesead

to one radio station

http://en.wikipedia.org/wiki/The_Who

Growth

The Beatles- 1960

The Rolling Stones- 1962

Growth

Paul Mccartney The Beatles started by singing Tony

Sheridan songs

Growth

Mick Jagger.

The Rolling Stones began by singing Muddy Waters.

Many Competitors-New Innovators

ACDC turned classic rock into more of a heavy metal genre.

Started-1973 Started-1982

"Hells Bells"

I'm rolling thunder pouring rainI'm coming on like a hurricane

My lightning's flashing across the skyYou're only young but you're gonna die

I won't take no prisoners won't spare no livesNobody's putting up a fight

I got my bell I'm gonna take you to hellI'm gonna get ya satan get ya

Hells bellsHells bells, you got me ringing

Hells bells, my temperature's highHells bells

I'll give you black sensations up and down your spineIf you're into evil you're a friend of mine

See the white light flashing as I split the nightCause if good's on the left then I'm sticking to the right

I won't take no prisoners won't spare no livesNobody's puttin' up a fight

I got my bell I'm gonna take you to hellI'm gonna get ya satan get ya

Hells bellsHells bells, you got me ringing

Hells bells, my temperature's highHells bells

Hells bells, satan' coming to youHells bells, he's ringing them now

Those hells bells, my temperature's highHells bells, across the sky

Hells bells, they're taking you downHells bells, they're dragging you down

Hells bells, gonna split the nightHells bells, there's no way to fight

Hells bells

Hells Bells was the first song in ACDC’s best selling album “Back in Black”

http://en.wikipedia.org/wiki/Back_in_Black

Rock Still lives

Rise against is the most popular current rock band.

Favorite classic rock cd

“The Spirit of the radio”By: Rush

Rush targets older listeners.This album was marketed to me by my dad.

Second Favorite classick rock cd

“Back in Black”By: ACDC

Back in Black is priced at 12 dollars and promoted on itunes.