After a successful Season of Classic Legends we are back with Season 2!

Classic Legends …about the show

• A show hosted by Javed Akhtar where he takes you through the filmographies of great legends like Guru Dutt, Kishore Kumar & Madhubala.

• Trade Campaign undertaken Conducted a Press Conference hosted

by Javed Akhtar Coverage in over 100 Print

Publications

• For the first time ever an Outdoor Campaign was carried out for Zee Classic

The coverage of the show…

After the success of Classic Legends Season 1, Zee Classic and Javed Akhtar bring you another legendary Season of Classic Legends.

OUR LIVES … YOUR OPPORTUNITIES…

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Insurance

Cars

Health & Beauty HolidayElectronics

Mobile & Communication

TARGET AUDIENCES -Classic Legends Season 2 with Javed Akhtar, is a Program

that reveals the efforts that have been put by certain Star as they became LEGENDS’.

The Program provides a perfect mix to all kinds of Audiences –

• The Youth for whom these are Success Stories to watch for..

• Adult Males/Females… They have just watched them and loved them on Movie Screens.. Time to know about them…

• 45+ Age Group Individuals – They’ll just Love It…!!

Classic Legends Season 2 …with Javed Akhtar

• This season Javed Akhtar will take you through the filmographies of legends like S.D.Burman, Dev Anand, Meena Kumari, Mohd. Rafi to name a few

What's New This Season?• In season 2 Javed Akhtar will also talk about living legends like

Dilip Kumar & Pran

Classic Legends Season 2 …with Javed Akhtar

• Format will remain the same as Season 1 Sunday at 7:30 pm for 40 mins Segment = 3 Breaks = 2

Promotion of Classic Legends Season 2

On Zee Cinema

• A 15-minute slot

Fridays 2100 hrs(90 seconds of FCT)

segments - 2

2 opening and closing bumpers

• A 30-minute slot

Saturdays 0715 hrs (400 seconds of FCT)

segments - 2

Classic Legends …with Javed Akhtar

On Network

On Air Deliverables on Zee Classic:• Promos: 50 a week, starting 10 days in advance • Astons: 70 a week, starting 5 days in advance

On Air Deliverables on Zee Cinema:• Promos: 13 week campaign lasting the entire season

Classic Legends …with Javed Akhtar

Outside Network

• Trade Mailers• Trade promotion in magazines like Impact and Brand

Reporter • Website Activities to reach out to the audiences• Promotional campaign with 3 biggest DTH players, Dish

TV, Tata Sky and Airtel; Zee Classic is available in the base-pack of all these operators

Sales Opportunities

Classic Legends …with Javed Akhtar

Deliverables:• Break Bumper:

Opening + Closing (Logo presence)

• In Show:Either Revolving Bug or Aston present throughout

Sales Integration:• Script integration for presenting sponsor

• In Show:Product Placement if it goes with the theme of the show

Thank you