Classic Legacy Webinar 2013 Preview

CLASSIC LEGACY (888 645 3422) www.classiclegacy.com

Classic Legacy Webinar Value of Teamwork How to Communicate & Team for Success Examples of Teamwork with Accounts & Reps across USA New Product Introductions Competition Challenges Promotions Website tips Questions and Feedback


Pinterest is one of my top ways to connect!

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My Most Popular board on Pinterest Displays for Retailers and Buyers


“I've done business with Catherine and Classic Legacy for several years and have always been completely thrilled with our partnership. She is creative and honest, timely and sincere and always looking for ways for us both to im-prove our business and bottom line. She is a true partner and I whole heartedly recommend both her and Classic Legacy!”February 23, 2012 1st Nomi Albano, Merchandise Manager, Hotel Del Coronado was with another company when working with Catherine at Classic Legacy Custom Gifts

I have a personal Linkedin account and a Classic Legacy Linkedin account. I have made many ex-cellent connections through the years using Linkedin. I know customers have researched our company through Linkedin. It is a valuable re-source! Thank you for those who have already con-nected with me!

My personal photo on Linkedin.

The image to the right is the banner on the Classic Legacy company site on

Linkedin.

It is important to have recommendations on Linked In. This is confirma-tion to others that research Classic Legacy. Here are two of my recom-mendations. Please join Linkedin and please comment on our posts.

“I have had the opportunity to work with Catherine on several major custom projects. Catherine is always thorough, creative and amazing to work with. She is top notch in her line of work and ALWAYS one step ahead of the competition. I would highly recommend Catherine's work.” June 5, 2012 Top qualities: Great Results, Expert, High Integrity 1st Kimberly Pomeroy hired Catherine as a Business Consultant in 2011


Classic Legacy Newsletter Emails are valuable !

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Examples of Classic Legacy Teamwork

Les Threadgill sug-gested the Curt Teich Vintage Postcard Collection for a Texas theme. We researched where to buy the rights to this collection and now are making it available for the TOLA states. Your product note-book/catalog will have photos and the Texas collection is

Ann O’Hara introduced us to the British Emporium and we created “Union Jack” gifts for this business.

Judy Bailey let us know how important it was to have longer necklace chains available. So we created many lengths up to 30” long…..and since we are making everything by hand we could go longer!!!

CLASSIC LEGACY (888 645 3422)


Ed Howell told us that customers are requesting silver charms and silver neck-laces. We have designed that for 2013. We are also expanding on the initial charm offerings. Everyone loves initials and they SELL!

When I found out that Sharon Furrate was an artist we worked together to cre-ate Classic Legacy products with her art that is very “Louisiana”! The pelican is the state bird and I’ve heard the mayor of Alexandria has these cuff links!

When I wrote about how I was help-ing artists expand their reach my business expanded!.....to the Broad-moor Hotel in Colorado and also to Marjorie Cranston’s gallery! Ideas that work for one rep will work for many others. This is a unique niche that Classic Legacy fills.


Example of Teamwork Serving Secret Nook in Fort Smith Arkansas

The Secret Nook is a French In-spired Store in Fort Smith Arkan-sas. Customer Since 2008 Ordered 14 times in 2012 Loves to Look online Telephones Orders (I email copy to rep)

These are some of the most popular items ordered.


Examples of Classic Legacy Teamwork Nationwide Serving Corporations

The 2012 Berkshire Hathaway chose was a stars and stripes theme with the likeness of Warren Buffet and Charlie Munger.


Examples of Classic Legacy Teamwork Nationwide Serving Luxury Hotels

The Waldorf Astoria Hotel asked us to create a pewter medallion us-ing their logo. We work with a master model maker and we can do that! This proc-ess is described in de-tail here and also on our blog. The design proc-ess sometimes takes 4-6 weeks using this method but the results are stunning! We also plate all our findings and can do shiny silver, oxidized brass, or antique silver. Classic Legacy is Made in the USA!!

Special note…..Ma Milles Gifts in St. Francisville, LA wants to create a custom charm with a fleur de lis and the words St. Francisville rounded at the top and Louisiana rounded at the bottom…...after learning about our ability via our website.


Examples of Classic Legacy Teamwork Nationwide Serving Retailers who Participate in High End Markets

Cindy Tarsi is an excellent business woman that sells gifts at high end holiday markets. Her show in Jack-son Mississippi was a knock-out this year! She knew she wanted to create a niche for men’s gifts. We helped her create this cotton image and logo. Classic Legacy then created medallions and charms to embellish our gifts with her cotton medal-lion. This technique is a photographic process. The photo is placed in a silver setting and enameled. Think about your customers who do this type of event and let them know of our custom ability.

Cindy’s Booth in Jackson, MS Junior League Holiday Marketplace


Examples of Classic Legacy Teamwork Nationwide Serving Retailers who Serve Festivals and Mardi Gras Events

Every state has their unique, special, and wonderful festi-vals. Many of these events are very high end and have kings, queens, and courts….and they give gifts to honor those who have been chosen. This year we did custom gifts for The Texas Rose Festival. Cole and Company of Tyler, Texas provided us with the official Texas Rose Festival logo. We created a presen-tation at no charge for them to review and choose which gifts would work best for them. They especially wanted gifts for men and women. They re-order three times and I think this will be an on-going niche that Classic Legacy can fill.

Although I’ve never met the Dickerson’s in person I feel like they are friends via Facebook and talking on the phone!


Examples of Classic Legacy Teamwork Nationwide Serving Retailers who Serve Festivals and Mardi Gras Events

Classic Legacy gifts make great Mardi Gras Gifts!


Examples of Classic Legacy Teamwork Nationwide Serving Top Notch High Schools, Colleges and Universities

Hutchison is a girl’s school in Memphis, TN. They are known for their wonderful curriculum as well as being community oriented. Their alumni are an important part of the development of their school. The school as a bookstore that sells gifts and their alumni department and development depart-ment also buy gifts. When calling on schools I often first say this is Catherine Tatum can I please speak to the alumni department….or development depart-ment….that usually gets me to the right person!

We also worked with Briarcrest Chris-tian School this year. It was their 40th anniversary and these beautiful paper-weights went to the board of directors as a Christmas present. We sourced the box and wrapped this present for them! The movie “The Blind Side” was based on Michael Orr’s experiences at Briar-crest.


Examples of Classic Legacy Teamwork Nationwide Serving Top Notch Colleges and Universities

Rhodes College has a good looking logo! Their alumni department re-quested a presentation showing how the logo would look on Classic Legacy gifts. We do not charge for these presentations. We have found that if a company cares enough to give us their logo they are usually serious about committing to buying custom gifts. Rhodes College chose the silver engravable photo frame as a gift for their alumni.

The Wharton School of Business found Classic Legacy online as a result of a blog post I wrote. We were honored this year to create custom business card holders for The Wharton School of Business.


Examples of Classic Legacy Teamwork How Museums work with Classic Legacy

Museum art is often their sig-nature. That is the case with Belle Meade Plantation. This painting of Iroquois was a fa-mous racing horse of the 1800’s. Classic Legacy teams with this museum and creates many gifts that reflect the wonderful spirit of the Belle Meade Plantation. Customers only need to provide a high resolution jpeg image and then the process of creating custom gifts begins!

This custom bottle stopper was created for the Min-neapolis Museum of Art for a fund-raiser. Each donor was presented this gift at their table setting. It will be used again and again….and each time the recipient will remember the museum!


Examples of Classic Legacy Teamwork How Museums work with Classic Legacy

Museum art is often their sig-nature. That is the case with Belle Meade Plantation. This painting of Iroquois was a fa-mous racing horse of the 1800’s. Classic Legacy teams with this museum and creates many gifts that reflect the wonderful spirit of the Belle Meade Plantation. Customers only need to provide a high resolution jpeg image and then the process of creating custom gifts begins!

This custom bottle stopper was created for the Min-neapolis Museum of Art for a fund-raiser. Each donor was presented this gift at their table setting. It will be used again and again….and each time the recipient will remember the museum!


Examples of Classic Legacy Teamwork Websites that Feature Classic Legacy

www.giftsforprofessionals Features Classic Legacy wine bottle stoppers and business card holders.

www.nycwebstore features Classic Legacy wine bottle stoppers with the New York theme and also other city themes.

www.practicon features our Classic Legacy dental theme wine bottle stopper and dental theme wine charms. Practicon is a den-tal supply business that serves dentists nationwide.


Examples of Classic Legacy Teamwork Olive and Cocoa Website

Classic Legacy serves online retailers like Olive and Cocoa. Their specialty is “Unique gifts gracefully presented”. Olive and Co-coa’s passion is to provide products that allow for thoughtful giving. That is where Classic Legacy is able to help fulfill that mis-sion. Here is how the process works.

Olive and Cocoa provide us with all the supplies to create a wonderful gift presentation. This includes: wooden crates, tissue paper, shred-ded stuffing, unique labels, beautiful ribbon, enclosure cards, and the final shipping box! Look at all the supplies needed!

We are very hands on and detail oriented. The custom gift is assembled to exact specifications

Crate is opened, tissue added, shredded paper added, custom initial bottle stopper is added!

We add the Olive and Cocoa Seal before the Package is closed.

Olive and Cocoa includes an enclosure card with each gift. If there is a message to be writ-ten we do that as well!


The Venetian Las Vegas

WBS502-VenetianLV $14 Custom Wine Bottle Stopper

WineCar2BLK-VenetianLV $12 Collapsible Black Faux Leather Wine Carrier

WBSMarb-VenetianLV $6 Italian Marble Coaster

WBSMarb-VenetianLV $14 Marble Wine Bottle Stopper


Examples of Classic Legacy Teamwork Custom Gifts for Banks

This bottle stopper was for a charity event sponsored by a bank and a hospital. It was presented at each place setting.

Wonderful Gifts for the Board of Directors


Examples of Classic Legacy Teamwork Custom Gifts Organizations and Associations

The American Quarter Horse Association buys gifts for their gift shop and also for rewards and prizes for competitions. Classic Legacy has teamed with them to provide quality gifts with their logo.

Tray1-custom $35 FR700-custom $14

4” x 6” Photo Frame

CH143 custom $4.50 Custom Charm MCL-custom $10

Money Clip



Small Towns Christmas Ornaments

Country Clubs Gifts for Golf Tournaments

Wineries Restaurants


Classic Legacy New Techniques in Design

Printing on Metal Small Silver Boxes

Custom & Open Line

Printing on Metal Business Card Holder Custom & Open Line

Printing on Metal Purse Mirror

Custom & Open Line

“Wrapping Image” Sepia, Black/White, Color

Flask Sets Custom & Open Line


Classic Legacy New Products 2013

New Silver Necklaces New Silver Charms

New Drop Earrings Swarovski Birthstone Crystals

New Silver Earrings

CLASSIC LEGACY (888 645 3422) www.classiclegacy.com Acrylic Tray with Custom Insert $35

Your Painting, Your Logo, Your Photograph Waterproof Insert may be easily removed insert is 8.5” x 11”


Classic Legacy New Products 2013 Curt Teich Vintage Postcard Collection State Themes

Featuring Classic Legacy Gifts with Vintage Images

State Themes


Classic Legacy Displays


Classic Legacy Challenges, Competition and Flexibility

Competitors

Flexibility


Classic Legacy Promotions and Tips to Maximize Sales

Free shipping with $500 order through month of January Free Display Offers for Necklace & Bracelet T Bar Displays Free Display Offer for Rotating $600 Assortment of Silver and

Brass Oxidized Jewelry

Introduce Jewelry to Many Accounts…...Proven Seller Remember we have designed many themes refer to website Vintage Postcard theme for your state good feedback Offer FREE Presentation for custom gift request...we just need a

high resolution jpeg image to begin. Login to website and view prices easily. We will offer Spiff incentives during the January Show.

Sales Performance Incentive Fund


How to View Wholesale Prices Classic Legacy Reps

Go to www.classiclegacy.com and then click on any of the product pages…..for instance the word Jewelry at the top right.

On the green bar on the right hand side click on the Wholesale Customer Login You will then see a screen like the one above. On the left hand side where it says Returning customers fill in:

USER NAME: [email protected] PASSWORD: classiclegacy You will then be logged in and be able to see prices….be sure to click to the actual product. You will not be able to purchase using this login information. Customers must create an account to order online. Even if they are an existing customer they are considered a new customer if they have not ordered online. If your customer places an online order through our website you will receive commission.

Classic Legacy Webinar 2013 Preview

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Transcript of Classic Legacy Webinar 2013 Preview