Digital Media Pack

2011SpecificationS

Classic Car Mart Goes Digital

Why should you include digital advertising as part of your marketing strategy? Coverage - Online advertising gives you worldwide coverage. This globally wider exposure  helps in making your advertisements reach more audiences, which may ultimately help you in getting better results through your online advertising campaign.

Targeted Audiences - Online advertising helps you to reach a targeted audience and this helps in making your campaign more profitable and receiving more relevant leads.

Affordable - Online advertising is a cost effective way to reach your target market in the right environment.

Easy to track and measure conversion – There are numerous effective analytical tools available to measure online advertising campaigns which affords greater control over your advertising.

Informative – Digital advertising allows you to convey more details about your business and products. Online campaigns have a click through link to a specific landing page enabling visitors to quicklyaccess more information aboutthe product.

Easy Audience Engagement - Online advertising makes it easy for the audience to engage with your ads or products and enables you to measure feedback.

Better Branding – Online advertisinghelps to strengthen branding awareness.

Interactive: Online advertising gives the audience the opportunity to interact and order direct from you.

The online audience is mobile and can receive digital messages worldwide

iPad and Tablet stats: 15 Million iPads sold to date, 30+ Million e-tablets are expected to be sold by the end of 2011. Expected increase of 66.5% in tablet sales to 115 Million units by 2014. 100 Million + iPhones in circulation, 350,000 Apps available, 12 Billion sold.

Classic Car Mart magazine has a web site www.classic-car-mart.co.uk and a monthly email newsletter so you can engage and target this market digitally in addition to your on-page activity, giving you the complete advertising package. Examples of the website and newsletter options are included in this Digital Media Pack.

Age group33-44 years 43%, 21-32 years 27%45-54 years 19%, 55+ 6%, Under 21”s 5%

Source: AppleInc.Ad/Mob.PWC.Yahoo.

Digital Media Pack

2011advertiSing optionS

A

C

B

D

D

D

E

WeBSite SpecificationS

Simple text link

Lancaster Insurance Services offer the best insur-ance deals for the classic car market, click here for more information

Single Leaderboard

Double Leaderboard

Mid banners Full

Mid banners Content

SkyScrapper

160px x 600px

Mid postion unit

SmallButton

Medium Button

LargeButton

Text Links

925px

925px x 90px

925px x 90px

640px x 45px

315px x 245px

458px x 90pxA

C

B

D

D

E

160px x 160px

160px x 80px

160px x 40px

Files accepted: HTML, GIF’S, JPEGS, SWF

Lancaster Insurance Services offer the best insurance deals for the classic car market,Click here for more information

Digital Media Pack

2011Banners

468px x 60px

Top Banners

480px x 60px

Buttons

160px x 100px

Dealer cars

135px x 90pxPlus 10 words and link

Text ads

100 words

Files accepted: HTML, GIF’S, JPEGS. All newsletters are styled using inline CSS and tables. We check all newsletters display in the most common webbased email programmes as well as the most commonly used desktop and mobile versions.

neWSLetter SpecificationSadvertiSing optionS

website

e-newsletter

Ad style 1 month 3 MONTHS 6 MONTHS 12 MONTHS SIZE IN PIXELS 72 DPIDouble Leaderboard £600+vat £575+vat £550+vat £525+vat 925pxx90pxSingle Leaderboard £300+vat £275+vat £250+vat £225+vat 458pxx90pxMid Banner Full £300+vat £280+vat £260+vat £250+vat 925pxx90pxMid Banner Content £300+vat £280+vat £260+vat £250+vat 640pxx45pxSkyscraper £150+vat £140+vat £130+vat £120+vat 160pxx600pxSmall Button £30+vat £25+vat £20+vat £15+vat 160pxx40pxMedium Button £40+vat £35+vat £30+vat £25+vat 160pxx80pxLarge Button £50+vat £45+vat £40+vat £35+vat 160pxx100pxAdvertorial Text link £70+vat £65+vat £60+vat £50+vat N/AText Links £30+vat £25+vat £20+vat £15+vat 10WordsDirectory £35+vat £30+vat £25+vat £20+vat 40Words

Ad type 1 Month 3 Months 6 Months 12 Months SIZE IN PIXELS 72 DPITop Banner £300+vat £280+vat £260+vat £250+vat 480pxx60pxButton £50+vat £45+vat £40+vat £35+vat 160pxx100pxAdvertorial Text link £70+vat £65+vat £60+vat £50+vat N/AText Links £30+vat £25+vat £20+vat £15+vat N/ADealer Cars £40+vat - - - N/A

special positions Rate on application

Page peels: This is a digital option where you can peel a corner of a website and see your message underneath

Video ad: Actual moving video clips are displayed and hosted on the web site.We work in partnership with film production companies who can produce clips, bites and short films if required, POA.

Pop-ups: Pop-Ups are small windows that “pop up” over the top of web pages, displaying an advertisement, or entire web page. Advertisers use these as a way to get attention.

Digital Media Pack 2011rate card

ContaCt Details

Sales Team ccm.adsales@kelseypb.co.ukSarah Garrod 01733 353382 Jason Baker 01733 353364Wendy Loftus-Martin 07971 685893Susan Cook 01733 353381

Commercial Director -Matt Carsonmatt.carson@kelseypb.co.uk

Production: Charlotte Riley 01733 353352

Digital Marketing Manager: Madeleine Lillywhite - 01733 353368Madeleine.lillywhite@kelseypb.co.uk

Web Designer/webmaster: Mark Hyde mark@isite-media.co.ukWeb Editor - Jane Hyde jane@isite-media.co.uk

Files accepted: HTML, GIF’S, JPEGS, SWF

Files accepted: HTML, GIF’S, JPEGS