Class13-PostMortemMarketingComm-2Oct (1)
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Transcript of Class13-PostMortemMarketingComm-2Oct (1)
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Post-Mortem + Marketing
Communication + Job Descriptions
MGMT 211
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Agenda
Recap of Individual Presentations
Post-Mortem Papers
Brand Pyramids
Writing a Job Description
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Request
Please do not take breaks in the middle of
class
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Recap of Individual Presentations
Compare individual presentations to what you
have observed in the past:
What do you feel students did well?
Where do you feel there is room for
improvement?
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Fundamental Errors
Positioning relative to screen
Focus on laptop/screen
Facing the audience
Not using hands at all
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Advanced Skills
Supplementing content on your slides
Transitioning between slides Stating headings versus explaining them
Variety of tones Some words should be emphasized
Variety in speed and expression
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Preparing for Final Presentation
Make sure you are very strong on the
fundamentals
Practice exactly what you want to say and how
you would like to say it
Focus on the most impactful lines and how you
will deliver them
Be critical of your team member while practicing
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Post Mortem Paper
What is meant by a post-mortem?
Why do organizations conduct post-mortems?
What is the value of emphasizing both the positives andnegatives?
Have you conducted any formal post-mortems on any ofyour projects/society work?
How did you conduct a post-mortem to generate thecontent for your individual assignment?
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Post Mortem Paper
Individual Writing Assignment
Marks = 10
Hard copy to be submitted in last class:Wednesday 3rdDecember
Page Limit = 3
Paper is meant to be reflective in nature
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Content of Paper
The paper should cover 3 topics:
Analyze your performance in the course as a whole:what part did you do extremely well?
Analyze your performance in the course as a whole:what part left the most room for improvement?
Analyze the course as a whole: suggest one majorimprovement to the course
The weightage given to all 3 sections will becomparable
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Analyzing your performance
There is no limit on how many points you maydiscuss in each section
But it will be very difficult to explain morethan 1 point well
The basic assumption is that you will discuss 1or 2 points for each of the two sections onwhich you analyze your performance
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Analyzing your performance
Focus on:
How you know this is your strength/weakness
Its significance to you:
For a strength, how will you take advantage of it?
For a weakness, how will you work on improving?
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Suggesting an improvement to the
course
Suggest one change you would make to the course
It should be a significance change. It could relate to:
Course Content Grading Instruments
Regular in-class activities
A suggestion that involves adding one specific class isnot acceptable. At the bare minimum, your suggestionshould affect two class sessions.
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Suggesting an improvement to the
course
You should be able to convince me that:
Your suggestion is practical to implement
It will actually improve the learning value of the
course
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Grading Criteria
Content, Language, Formatting
For Formatting: No cover page required (but make sure you are
identified on the paper)
Make judicious use of headings/sub-
headings/bullet points
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Structure of the paper
Do not need an elaborate
introduction/conclusion
You may address the 3 points in any logical
sequence
Will be penalized for irrelevant material
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Sample Post- Mortem Paper
Lets review the writing style of sample post-
mortem papers from last year
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Marketing Communications - Brand
Pyramids
What is the value of a brand?
How is the meaning of a brand communicatedto the public?
How is the meaning of a brand communicatedinternally?
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Brand Pyramid for dlight (solar lantern)
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Key information about the product
It is targeted at low income demographics
It is targeted at those without reliable access to
electricity
It is expected to be used by people to
study/engage in entrepreneurial activity
It is seen as a major investment in the future
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Developing Brand Pyramids
Lets develop one for a common brand:
Nestle Fruita Vitals Orange Juice
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Brand Pyramid Exercise
Lets attempt to build brand pyramids for the
brand you are developing for your business
plan
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Job Description
What are the sections of a job description?
What tone should a job description adopt?
Where are job descriptions circulated?
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Sample Job Descriptions
Focus on:
Content
Language
Ability to motivate the desired candidates to apply
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Job Descriptions Exercise
Pick a society at LUMS
Assume you need to recruit a student tomanage a major event
What kind of job description might you craft?