CLASS: An ideation technique for lean UX in the enterprise--Presentation for UXPA Austin
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Transcript of CLASS: An ideation technique for lean UX in the enterprise--Presentation for UXPA Austin
CLASS IdeationTechnique to bring lean UX to the
Enterprise
Lean Virtuous Cycle
?
11/5/14 2© 2014 Humansize LLC
Multiple studies over 50 years talking about why brainstorming does not work
Root cause, “Do not criticize”
Brainstorming does not work
11/5/14 3© 2014 Humansize LLC
Origins of this technique
11/5/14 4© 2014 Humansize LLC
Preparation Persona’s ready
Feature List
Not to be shared, map features to needs
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The Equipment
http://bit.do/ClassIdeation
11/5/14 6© 2014 Humansize LLC
The Environment
11/5/14 7© 2014 Humansize LLC
The Players • Max 8 (Plus you)• Cover
o Executive sponsoro Technicalo Business/producto Design
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The Session• Intro’s
• Homework
• Review Feature List
• Review Persona’s
• Ground Rules
• Feature Exploration
• Review
11/5/14 9© 2014 Humansize LLC
The Ground rules
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Use the right color stickies
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• Yellow—Feature, requirement, or step in a user flow
• Blue—Design note, issue, or follow-up
• Green—Technology note, issue, or follow-up
• Red—Business note, issue, or follow-up
Write your own notes
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Write clear notes
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Stay at same level of detail
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Work toward consensus
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Focus on the panel, not your devices
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It’s OK to say “I agree”
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Feature Exploration
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Review, Review, Review• Whenever the
momentums slows
• Before changing topics
• At the end of the day
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Output: Product HypothesisA testable statement distilled from the entire CLASS ideation process.
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Output: User stories
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Output: Feature Matrix
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Next steps
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Sprint planning
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PM: Plan tests
Sprint 1
Sprint 2
Sprint n
UX: Gauntlet
Dev: spikes
Validation activity
Example validation tests
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• Contextual Assessment: Contextual Inquiry + Usability assessment
• SEM to wrapper site
• Usertesting.com after every sprint
• Opt in beta with life site intercepts
A/B tests
Pick the winner
Usability tests
Gauge usability
Survey’s
Feature Rank
Focus Groups
Get ideas
Quant
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