It’s the last class!IS 430 (UCLA)Sarah ClarkMonday, December 2, 2013

Balloon Image Source: Pixabay

What you will need today

● Your library’s mission + Your community profile and needs assessment

● Your collection policy● Your website/flyer/artifact to connect your

users with your resources

Overview of Today

1. Quick business2. Connecting Your Users with your Collection:

Critical Analysis and Peer Feedback3. Peer Review of Needs Assessment and

Collection Policy4. Closing

Hierarchyof information

a quick overview of a very important element of any visual design.

Image Source: Learning by Doing, Jason C.

Image Source: Ryan Lascano, Information Design

1. Use text to establish hierarchy of information.

...Size

...color...style

Font...

2. Choose visuals that support your message.

Image Source: Flickr CC @bbaltimore

3. Decide how you will hook your target audience.

Image Source: Pixabay and Pixabay

Make sure that the most catchingelements let your viewers know

whether this pertains to them and

whether or not they should keep .

http://www.youtube.com/watch?v=J4OcaR-o1R0

What is this artifact about? What is the message or purpose?

Where did your eye go first? Where did it go second? Third?

Image Source: Pixabay

What information do you remember?

Who is the audience for this artifact? What does the audience care about?

What feelings and thoughts did this trigger for you?

Image Source: Pixabay and Pixabay

Image Source: Senior Spaces Wiki

What is the message or purpose?

Where did your eye go first? Where did it go second? Third?

Image Source: Pixabay

What information do you remember?

Image Source: Field Library

Image Source: Pixabay

Image Source: UMAss Amherst

Image Source: McMeekan College Consulting

What will catch someone’s

attention and make them want to keep reading?

Image Source: Points, the Blog of Alcohol and Drugs History Society

How can the

Style fit the audience and

capture the right mood?

Image Source: Brooklyn College Zine Collection

But I’m not a

Designer! Can I do something simple?

Yes.

Image Source: Wikimedia.org

“That's an easy one -- the fact that they're everywhere. I'm consistent, and people know that this isn't a lark. I'm creating a brand. Everybody knows Coke, but it never stops advertising. Week-in week-out, month-in month-out, year-in year-out, I'm out there. The fliers penetrate people's perceptions, so

all kinds of mythology have grown up around them. Consciously or subconsciously, people think of every other one they've ever seen, even if it's partially covered up.”

-- Dan Smith, Huffington Post Interview, 2010

Read the HuffPo interview from 2010.

What is it specifically about the Dan Smith Fliers?

That’s great for Dan, but how about a

Library example?

Image Source: Pixabay

Image Source: University of Michigan

Peer Reviewof your website, brochure, flyer, etc.

Image Source: Pixabay

Remember: it’s a prototype and feedback can help you make it even better.

Image S

ource: Flickr CC

@D

aniel Y. G

o

1. d 2. d 3. Presenter responds

with his or her goals.4. Group members and

presenter discuss ideas for revision.

5. Repeat.

Peer Review

1. In groups of 3-4, one person will share artifact with group for one minute.

2. Group members interpret the message and audience (presenter listens).

Image Source: Flickr CC @ Ame Otoko

● Who is the audience for this artifact? What does the audience care about?

● What feelings and thoughts did this trigger for you?

Image Source: Pixabay

● What information do you remember?

● What is this artifact about? What is the message or purpose?

● Where did your eye go first? Where did it go second? Third?

Image Source: Pixabay and Pixabay

Peer Review, Part IIof your needs assessment and collection policy

Image Source: Pixabay

1. d 2. d 3. Reader responds to

writer with warm and cool feedback.

4. Writer responds to ideas and questions.

5. Partners switch roles for feedback.

Peer Review

1. In pairs, exchange your work.

2. Take several minutes to read your partner’s work. Reflect and write questions .

Image Source: Flickr CC @ Ame Otoko

Image Source: Pixabay