E-Business plan,

Funding

Mission Statement

CLEARLY STATE YOUR COMPANY’S LONG TERM MISSION. TRY TO USE WORDS THAT WILL HELP DIRECT THE GROWTH OF YOUR COMPANY, BUT BE AS CONCISE AS POSSIBLE.

Competition• Summarize the competition.• Outline your company’s competitive

advantage.

The Team• List CEO and key management by name.• Include previous accomplishments to

show that these are people with a record of success.

• Summarize number of years of experience in this field.

Market Summary• Summarize your market in the past,

present, and future.– Review those changes in market share,

leadership, players, market shifts, costs, pricing, or competition that provide the opportunity for your company’s success.

Opportunities• Identify problems and opportunities.

– State consumer problems and define the nature of product/service opportunities that are created by those problems.

Business Concept• Summarize the key technology, concept,

or strategy on which your business is based.

Goals and Objectives• List five-year goals• State specific, measurable objectives for

achieving your five-year goals.– List market-share objectives.– List revenue/profitability objectives.

Financial Plan• Outline a high-level financial plan that

defines your financial model and pricing assumptions.– This plan should include expected annual

sales and profits for the next three years.– Use several slides to cover this material

appropriately.

Resource Requirements• List requirements for the following

resources:– Personnel– Technology– Finances– Distribution– Promotion– Products– Services

Risks and Rewards• Summarize the risks of the proposed

project and how they will be addressed.• Estimate expected rewards, particularly if

you are seeking funding.

Key Issues• Near term

– Identify key decisions and issues that need immediate or near-term resolution.

– State consequences of decision postponement.

• Long term– Identify issues needing long-term resolution.– State consequences of decision postponement.

• If you are seeking funding, be specific about any issues that require financial resources for resolution.

E-business development

Planning Implementation Operation

E-business developmentWhat are the steps to success ?

STEP 1 – e-Business strategy

STEP 2 – Implementation plan

STEP 3 - Implementation

STEP 4 - Operation

Planning

Implementation

Operation

E-Business StrategyFundamental questions …..

How to develop e-business ?

What type of e-business?

Why you want to develop that type of e-

business ?

E-business strategy

….and answers.

Implementation plan

What is strategy ?

Family

Inequalities

Environment $$$

Now

Future

Competition

1.Propose you future situation

2.Assess your current situation (internal/external {SWOT})

3.Choose your strategy

Implementation planning

How to implement e-

business

• Start– Estimated scope– Estimated time– Estimated cost

• End• Planned Activities• Planned schedule• Human resources• Planned

procurement• Planned budget• Manage Risks

Implementation planning

Refine Scope

Break the outputs in

small pieces (WBS)

Identify Activities

Identify Resources

Develop Schedule

Manage Risks

Plan procureme

nt

Plan Budget

Project Plan

Work Breakdown Structure (WBS)e-business

e-business web site

Off-line infrastructure

Web site layout

Web site Content

Web service infrastructure

Network ready

Web server ready

Hardware installed

Webserver installed

Web site text ready

Product ‘s images ready

Internal capacity on e-business

operation

Internal capacity on communications with

foreign clients

Intermal capacity on maintenance of web content

Intermal capacity on maintenance of web service

Identify ActivitiesOutcomes Activities

Web site layout - Develop web site layout

Web site text ready - Develop content of web site

Product’s images ready - Obtain images of green cooperative’s products- Process the images to post in the web site

Network ready - Install Internet access

Hardware installed - Install web server (Hardware)

Web server installed - Install web server software

Internal capacity on maintenance of web content

- Install software for content management- Develop internal capacity on maintenance of web content

Internal capacity on maintenance of web service

- Develop internal capacity on maintenance of web service

Internal capacity on communications with foreign clients

- Develop procedures for communications with foreign clients- Develop templates for communications with foreign clients- Develop internal capacity to deal with foreign clients

Identify ResourcesTasks Resources Required skills

- Develop web site layout - External - Web design

- Develop content of web site - 1 Internal staff – 2 hours per day, for up to 3 months

- English language, cooperative’s history, products and services.

- Obtain images of green cooperative’s products

- 1 Internal staff - Photo shooting

- Process the images to post in the web site

- External - Web design

- Install Internet access - External - Data Network

- Install web server (Hardware)

- External - Hardware installation

- Install web server software - External - Web server installation and configuration

- Install software for content management

- External - Content management configuration

Develop Schedule# Activity Predece

ssorMonths

1 2 3 4 5 6 7 8 9 10

11

12

1 Develop content of web site

                         

2 Obtain images of green cooperative’s products

                         

3 Process the images to post in the web site

2                        

4 Develop web site layout                          

5 Install Internet access                          

6 Install web server                          

7 Install web server software

6                        

8 Install software for content management

6                        

The Building Blocks

Suppliers:-Extranet

-E-Procurment-Supply Chain

Integration

E-Business uses InformationTechnology based business

practices to create competitive and distinctive advantages

Customers:-Internet

-Databases-Distribution System

-Business Model

The Company:-Intranet

-Tech Know- Management

-Business Focus-Cross functional

teams

Developing the Plan• An e-Business Plan should be a realistic

expectation of changes in Customer Behaviour-The technology environment-The business/Industry environment-New business and work practices due to technology,

• Finally, the plan must address the use of information technology at all stages of the business.

Developing the Plan• Managers must understand the

technology that underpins e-Business

-Infrastructure-Internet Protocols-Telecommunication Standards-World wide web protocols-Wireless-The future of the WWW

Planning Stage-I• Clearly define your Vision, Mission and

Business Objectives.• Clearly define your market/markets

Clearly define your product or service• Assess your SWOT• Determine your distinctive competences

Planning Stage-II

Identify and describe your distinctive advantges

Remember in e-business,low cost is not a distinctiveadvantage.What is?

Differentiation

Planning Stage-III• Clearly define the technology to realise

your Vision, Accomplish your Mission, and reach your Objectives.

• You must asked the following questions*Is the technology correct?*Are there competing technology?*Does the technology has multiple applications?

Planning Stage-IV

The Environment

Competitive Arena.Who is else is doing this?What are the barriers to entry?High/Low switching costs?

Market/Economic Arena: What is/are the market structure, First Mover already, Second Follower, Niche, Is there a Brand already? Is the market readyfor us?

Planning Stage-V

Describe your Marketing &Operational Plan

Your Operational Plan describes how you will manage the different elements of your e-Business.Will you Outsource, Partner ?

Your Marketing Plan describes how you willSell your e-Business to its audience.Here you can mention Strategic Alliances,Partnerships if any or intending.

Planning Stage-VI

Describe Critical SuccessFactors

INTERNAL-We are the best-We have customers already-We are serious-We know something they do notknow!

EXTERNAL-The Economy is good/Bad-There is a demand for our services-The law has changed-A competitor is bankrupt!

Planning Stage-VII

Financial- Give a Sensible level of detailnumbers

Funding:How much will your business need?What is investment and what are costs?

Income:Where is the money?Remember E-business opens new revenue models.

HAVE A TIME FRAME: 1yr ++

Ways to Fund Your Online Business

Bootstrapping• Bootstrapping means you rely on your

own efforts and resources.• You have 100-percent control of what

happens with your business. The downside is equally obvious: Finding the cash for your business is hard work, and can take some time.

Friends and family• Gaining capital through friends and family

seems to be a popular route for small business start-ups.

• These are the folks who know you best and are the most likely to want to see you excel in your pursuit.

Network funding• A fundraising tool that is currently in beta

can be found at Bolstr.com, which is designed to help merchants build a campaign around their business by inviting people they know to view the information in a private setting.

• This financial management tool allows you to remain engaged with your investors and keep them updated on the progress of your business

Crowd funding• Crowd funding gives the ability to raise

large amounts of money for your idea (sometimes through presales of a product), receive feedback from the market all the way through your fundraising campaign,

• And start your project in the knowledge that you already have the money at the bank and some customers that have bought into what you are creating

Bank loans• Banks offer a variety of loans for start-up

and emerging businesses. • Before you apply for a bank loan, do a

little homework regarding loan terms and secured versus unsecured loans.

• Loan types include consumer loans, working capital lines of credit, and short-term or longer-term commercial loans.

Cash advance•  Funding is supplied by experienced

investors and is targeted at the small online business selling on eBay, Amazon, Etsy, Shopify and Yahoo. 

Venture capital and angel investors• Venture capital usually comes from

wealthy investors and financial institutions that want to place their money in high-risk ventures that could produce above-average returns

• If you believe your business idea is amazing, and it has a high-growth potential, then you may need a large investment from these “angel investors” to get it going. 

Grants• It’s difficult to find federal grants that fit

your small business goals. However, many states offer grants aimed toward local economic development.