Class 2: Setting the foundation for a successful website design
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Transcript of Class 2: Setting the foundation for a successful website design
Web Design: Lecture 2
Design as Problem Solving & Core Web Design Principles
Don Stanley UW-Madison || 3rhinomedia
www.donstanleyteaches.com
@3rhinomedia
DON STANLEY | @3rhinomedia | #uwlsc532
What is Design?Clutter and confusion are failures of design,
not attributes of information” -- Prof. Ed Tufte
• Problem Solving/Sense Making• DESIGN = Communication
Let’s play
Let’s investigate
What is Design?Clutter and confusion are failures of design,not attributes of information” -- Prof. Ed Tufte
What is Design?
Problem Solving/Sense Making
DESIGN = Communication
Clutter and confusion are failures of design,not attributes of information” -- Prof. Ed Tufte
What is Design?
Problem Solving/Sense Making
DESIGN = Communication
Clutter and confusion are failures of design,not attributes of information” -- Prof. Ed Tufte
What is Design?
Problem Solving/Sense Making
DESIGN = Communication
Clutter and confusion are failures of design,not attributes of information” -- Prof. Ed Tufte
Why Study Design?
Vision trumps all other senses when it comes to our brain. Our brain is highly attuned to the sense of vision.
Recognition and recall soar with pictures. According to John Medina, Ph.D., if we hear a piece of information, three days later we will remember 10% of it.
Add a picture and you will remember 65%!
Interfaces Impact ExperienceInterface design refers to what we see and interact with. What we see has a huge influence on our experience (Don Norman, Ph.D.)
User Experience Our experience determines if we will interact with a product or tool. And we have choices.
Consider these two text blocks …
Interface Design, UX, How We Use
Thinking Like a HumanUsability Expert Steve Krug says “Don’t Make Me Think”
Fact #1: We don’t read pages, we scan them
DON STANLEY | @3rhinomedia | Spring 2013
Thinking Like a HumanUsability Expert Steve Krug says “Don’t Make Me Think”
Fact #1: We don’t read pages, we scan them
Fact #2: We don’t make optimal choices, we satisfice
DON STANLEY | @3rhinomedia | Spring 2013
Thinking Like a HumanUsability Expert Steve Krug says “Don’t Make Me Think”
Fact #1: We don’t read pages, we scan them
Fact #2: We don’t make optimal choices, we satisfice
Fact #3: We don’t figure out how things work. We muddle through because it works enough.
DON STANLEY | @3rhinomedia | Spring 2013
Think of the Blink Test
Reality
Design is a Planned Process4 Phase Plan, the 4Ds:
1. Discovery
Design is a Planned Process4 Phase Plan, the 4Ds:
1. Discovery
2. Design/Dictate
Design is a Planned Process4 Phase Plan, the 4Ds:
1. Discovery 3. Develop
2. Design/Dictate
Design is a Planned Process4 Phase Plan, the 4Ds:
1. Discovery 3. Develop
2. Design/Dictate 4. Deliver
Discovery: Most Important D
Discovery:
Questions to Consider
Discovery: Questions to Consider
TARGET/TARGET ACTION: What is your target? Why are you creating this site? Sales? Contacts? Build Audience? Thought Leader? Build Brand?
Discovery: Questions to Consider
TARGET/TARGET ACTION: What is your target? Why are you creating this site? Sales? Contacts? Build Audience? Thought Leader? Build Brand?
KEY AUDIENCE: Please list your audiences. Who is the most critical audience you need to connect with? Please describe the most important visitors? How often are they online? What do they use the web for? Connections?
Discovery: Questions to Consider
TARGET/TARGET ACTION: What is your target? Why are you creating this site? Sales? Contacts? Build Audience? Thought Leader? Build Brand?
KEY AUDIENCE: Please list your audiences. Who is the most critical audience you need to connect with? Please describe the most important visitors? How often are they online? What do they use the web for? Connections?
PROBLEM SOLVING: What problem does your audience solve by coming to your site? What do they get?
Discovery: Questions to Consider
TARGET/TARGET ACTION: What is your target? Why are you creating this site? Sales? Contacts? Build Audience? Thought Leader? Build Brand?
KEY AUDIENCE: Please list your audiences. Who is the most critical audience you need to connect with? Please describe the most important visitors? How often are they online? What do they use the web for? Connections?
PROBLEM SOLVING: What problem does your audience solve by coming to your site? What do they get?
ACTIONS: What activities do they need to take to achieve their goals? (watch a video, sign up for email, download something, etc.)
Discovery: Questions to Consider
TARGET/TARGET ACTION: What is your target? Why are you creating this site? Sales? Contacts? Build Audience? Thought Leader? Build Brand?
KEY AUDIENCE: Please list your audiences. Who is the most critical audience you need to connect with? Please describe the most important visitors? How often are they online? What do they use the web for? Connections?
PROBLEM SOLVING: What problem does your audience solve by coming to your site? What do they get?
ACTIONS: What activities do they need to take to achieve their goals? (watch a video, sign up for email, download something, etc.)
BUILD AUDIENCE: What is the best way to share this with your key audience? How do you promote your site?
Design CRAP: ContrastClutter and confusion are failures of design, not attributes of information” -- Ed Tufte
CONTRAST - Making key elements stand out with color, size, shape,
It guides the users eye, swiftly and effortlessly It differentiates elementsIt brings out dominant elementsIt mutes lesser elementsIt creates dynamism
Think google.com
Design CRAP: Contrast
Clutter and confusion are failures of design, not attributes of information” -- Ed Tufte
CONTRAST - Making key elements stand out with color, size, shape,
It guides the users eye, swiftly and effortlessly It differentiates elementsIt brings out dominant elementsIt mutes lesser elementsIt creates dynamism
Think google.com
Design CRAP: Contrast
Clutter and confusion are failures of design, not attributes of information” -- Ed Tufte
CONTRAST - Making key elements stand out with color, size, shape,
It guides the users eye, swiftly and effortlessly It differentiates elementsIt brings out dominant elementsIt mutes lesser elementsIt creates dynamism
Think google.com
Design CRAP: Contrast
Clutter and confusion are failures of design, not attributes of information” -- Ed Tufte
CONTRAST - Making key elements stand out with color, size, shape,
It guides the users eye, swiftly and effortlessly It differentiates elementsIt brings out dominant elementsIt mutes lesser elementsIt creates dynamism
Think google.com
Design CRAP: RepetitionREPETITION - repeating the use of various elements such as color, size, layout, typefaces, image styles to convey meaning. How does this apply to navigation? Headers? Multiple pages?
Design CRAP: Contrast
Clutter and confusion are failures of design, not attributes of information” -- Ed Tufte
CONTRAST - Making key elements stand out with color, size, shape,
It guides the users eye, swiftly and effortlessly It differentiates elementsIt brings out dominant elementsIt mutes lesser elementsIt creates dynamism
Think google.com
Design CRAP: AlignmentALIGNMENT - Alignment is another way of creating associations between visual elements, which help users quickly understand the relationships of objects on a page.
Design CRAP: Contrast
Clutter and confusion are failures of design, not attributes of information” -- Ed Tufte
CONTRAST - Making key elements stand out with color, size, shape,
It guides the users eye, swiftly and effortlessly It differentiates elementsIt brings out dominant elementsIt mutes lesser elementsIt creates dynamism
Think google.com
Design CRAP: Contrast
Design CRAP: ProximityPROXIMITY - Elements that are related should be visually connected. Likewise, elements that are not related should be visually separated. Use whitespace, colors, backgrounds, etc.
Let’s look at an example of the principles in action.
Design CRAP: Proximity
PROXIMITY - Elements that are related should be visually connected. Likewise, elements that are not related should be visually separated.Use whitespace, colors, backgrounds, etc.
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Homework
Begin thinking like a problem solver. Find an interface to redesign. Consider the questions we discussed today.
Read Chapter 18 from the course text
Begin sketching out your ideas for the redesign
Next Class, we will talk about Grid Design, the Design Process and Anatomy of Good Design.
If you’d like, read the “blink test” article by HubSpot