class #14 - University of Washington PDFs/Day 14*.pdf · class #14 •hand in persuasive talk...

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class #14 hand in persuasive talk clip of the day more figures last thoughts on business plan content making numbers meaningful delivery

Transcript of class #14 - University of Washington PDFs/Day 14*.pdf · class #14 •hand in persuasive talk...

Page 1: class #14 - University of Washington PDFs/Day 14*.pdf · class #14 •hand in persuasive talk •clip of the day •more figures •last thoughts on business plan content •making

class #14

• hand in persuasive talk

• clip of the day

• more figures

• last thoughts on business plan content

• making numbers meaningful

• delivery

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persuasive talk(hand it in)

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information interview due Day 15

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in-class midterm• Test: Thurs.: 90 minutes--100 points

• use the study guide!

• skill questions: passive voice identifying & flipping, rewriting problem sentences, situation analysis, who/whom.

• concept questions: e.g., key phrase associated with ‘proactive’. review coursepack and slides.

• pto questions: ‘verbal abuse’, comma sutra, & ‘saying is believing’.

• presentation zen--especially stuff from class

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clip of the day

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Hans Rosling: Making Numbers Meaningful 1

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figures of speech

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a little review

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“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ― Maya Angelou

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The roman emperor forgot the most important rule of imperial rule: Either take care of the army or the army will take care of you.

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word play

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brangelina, billary, sodo, workaholic, perpetraitor, Obamanation

portmanteau words: made up words combining other words:

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repeating a ‘root’ word, but in a different form.

polyptoton (po-LIP-ti-tun):

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choosy mothers choose ‘jif ’.

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mariners close deal for a closer.

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a pun, in which (usually) a verb takes two objects that cleverly gives the verb two different meanings: e.g., caught the train and a bad cold.

syllepsis (suh LEP sis):

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Mel Patton, 89, Who Shattered a Leg and Then Sprinting Records, Is Dead.

NYT headline:

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You held your breath and the door for me. --Alanis Morissette

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Business Plan(some final thoughts)

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Content/PersuasivenessScript/DeliveryVisual Aids

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thinking visually

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armada karaoke

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effective charts

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‘picture superiority effect’

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“...slides and other multimedia have more in common with cinema (images and narration) and comics (images and text) than they do with written documents.” GR, p. 135

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0"

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Axis%Title%

Axis%Title%

Sales%

Widget"A"

Widget"B"

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Widget"A"

Widget"B"

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ABC" DEF" GHI" JKL" MNO"

Profit&Margins&

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ABC" DEF" GHI" JKL" MNO"

Profit&Margins&

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JKL" DEF" ABC" MNO" GHI"

Profit&Margins&

Profit"Margins"

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GHI" MNO" ABC" DEF" JKL"

Profit&Margins&

Profit"Margins"

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0" 10" 20" 30" 40" 50"

GHI"

MNO"

ABC"

DEF"

JKL"

Profit&Margins&

Profit"Margins"

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effective charts

• summary: expository tool--tables do this, too

• picture superiority: tells a visual story

• punchline: emphasizes a key insight

• simplicity: makes it easy for audience to grasp in an instant

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cascadia rail

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delivery

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it’s all about energy

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Anyone, anyone . . . ?

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don’t leave anything to chance

(rehearse [exactly] as you will perform)

. . . that means get a remote and rehearse with it

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rehearse, rehearse, rehearse

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don’t think about yourself

(focus on your mission)

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what are you like when you are at your best?

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aspire to relaxed intensity

smile, bring a playful mood

look like you enjoy being here

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don’t read

(eat the text and use a story board)

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connect

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project

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vary pace

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be expressive

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be committed

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manage your nerves

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stretch yourself