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““Clarity of mind means Clarity of mind means clarity of passion”clarity of passion”
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Let’s explore the following 3 Let’s explore the following 3 questions:questions:1. Why is AIESEC relevant?1. Why is AIESEC relevant?2. How does AIESEC do that?2. How does AIESEC do that?3. What is missing for us to do more?3. What is missing for us to do more?
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What we envision:What we envision:
Peace & Fulfillment of Peace & Fulfillment of Humankind’s potential.Humankind’s potential.
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Key Questions No.1Key Questions No.1It’s been 64 years, is this It’s been 64 years, is this still relevant?still relevant?
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What challenges does the world face What challenges does the world face right now?right now?What do young people need to be What do young people need to be able to address those challenges?able to address those challenges?
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How does AIESEC How does AIESEC address those address those challenges?challenges?
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There are always different There are always different challenges and the world always challenges and the world always needs different things.needs different things.
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We believe the solution We believe the solution can be constant and can be constant and fundamental.fundamental.
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The world needs The world needs Leadership.Leadership.
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What’s the key What’s the key relevance of AIESEC?relevance of AIESEC?
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We develop LEADERSHIP for a positive impact on society for peace and fulfillment of human kind’s potential
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Key Conclusion 1:AIESEC is relevant as long as the world needs better leadership
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Key Question No. 2
How does AIESEC do that?
(The way we do it)
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Why we do GCDP/GIP?
Living a powerful exchange experience develops Strong Leadership.
Outer-journey
inner-journey
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Why we do TMP/TLP?
Creating a powerful exchange experience for others develops Strong Leadership.
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This is AIESEC’s impact model,
Key Conclusion 2:We create strong leadership through our Experiential Leadership Development Programmes
Our impact is indirect:
We develop leadership in students so that they can impact the world
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The Power of the “Why”
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Our Impact Model Develop Change Agents by providing Experiential Leadership Development
Opportunities for Young People
What We Envision:Peace & Fulfillment of Human Kind’s Potential
Leadership is the solution for different issues.
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Why we created AIESEC 2015?
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What We Envision:Peace & Fulfillment of Human Kind’s Potential
Our Impact Model Develop Change Agents by providing Experiential Leadership Development
Opportunities for Young People
What We Envision:Peace & Fulfillment of Human Kind’s PotentialMilestone:
AIESEC 2015
We want to do better and more of what we do.
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Our growing physical and virtual reach Our growing physical and virtual reach makes us the most credible and diverse global youth makes us the most credible and diverse global youth
voice.voice.
We are recognized across sectors as the first choice We are recognized across sectors as the first choice partner forpartner for
Our ability to develop entrepreneurial and Our ability to develop entrepreneurial and responsible leadershipresponsible leadership
Our collaborative environment empowers every Our collaborative environment empowers every member to live a high-quality AIESEC experiencemember to live a high-quality AIESEC experiencecreating cross-generational positive impact on societycreating cross-generational positive impact on society
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AIESEC 2015
Our growing physical and virtual reach...
...Our ability to develop responsible and entrepreneurial
leadershipOur collaborative
environment...
...high quality experience
We have identified our Roots of Success and we know the
Images of the Future
Most diverse and credible global youth
voiceRecognized as first
choice partner across sectors
Creating cross generational positive
impact
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AIESEC 2015
Our growing physical and virtual reach...
...Our ability to develop responsible and entrepreneurial
leadershipOur collaborative
environment...
...high quality experience
AIESEC XP more accessible to create More Customers & Promoters
Program Re-definition/design to ensure all programs are developing leadership
- -
Quality system in place for customer oriented delivery
Strengthening the exchange program collaboration and living
team XP
How can we make our Roots of Success more and better?
Imag
es o
f the fu
ture
No. of ELD Experience DeliveredNo. of ELD Experience DeliveredNo. of ELD Experience Delivered
Program Quality Index
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AIESEC 2015
Our growing physical and virtual reach...
...Our ability to develop responsible and entrepreneurial
leadershipOur collaborative
environment...
...high quality experience
Images of the future
AIESEC XP more accessible to create More Customers & Promoters
Program Re-definition/design to ensure all programs are developing leadership
- -
Quality system in place for customer oriented delivery
Strengthening the exchange program collaboration and living
team XP
We believe focusing on our Roots of Success will get us closer to our Images of
the future
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Do you want every young person in the world
to live an experience that you are living?
What We Envision:Peace & Fulfillment of Human Kind’s Potential
Our Impact Model Develop Change Agents by providing Experiential Leadership Development
Opportunities for Young People
What We Envision:Peace & Fulfillment of Human Kind’s Potential
AIESEC 2015 MoS
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What We Envision:Peace & Fulfillment of Human Kind’s PotentialWhat We Envision:Peace & Fulfillment of Human Kind’s Potential
AIESEC 2015 MoS
Our Impact Model Develop Change Agents by providing Experiential Leadership Development
Opportunities for Young People
BHAGOur Aspiration in the Market
Engage and Develop Every Young Person in the World
Our Impact Model Develop Change Agents by providing Experiential Leadership Development
Opportunities for Young People
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What is our strategy to achieve the What is our strategy to achieve the BHAG?BHAG?
How can we have a national strategy to How can we have a national strategy to become the global youth voice?become the global youth voice?
How do I set goals for being first choice How do I set goals for being first choice partner?partner?
How do I design strategy for cross How do I design strategy for cross generational positive impact?generational positive impact?
NoNo
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Our promise of providing young people worldwide nearly
ONE MILLIONleadership development experiences till 2015
2011
2012
2013
2014
2015
1948
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To develop LEADERSHIP for 1,000,000 young people
through our Experiences for a positive impact on society.
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Ok – we get it.
But why it doesn’t work so well here?
Why do some experiences we deliver not work so well?
Why we struggle to attract EPs?
Why companies aren’t buying “leadership for a better world”?
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Key Questions No. 3:What is missing for us to do more?What is missing for us to do more?
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CustomerCustomer
Customer define whether what Customer define whether what we do is relevant, whether our we do is relevant, whether our “why” is appealing for its “why” is appealing for its target audience.target audience.
CustomeCustomerr
CustomeCustomerr
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Organization is created Organization is created because of it’s vision;because of it’s vision;Organization exists Organization exists because it provides because it provides product to the market.product to the market.
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OrganizatioOrganization n
valuevalue(Program)(Program)
Our organization value is our “why” - that’s why Our organization value is our “why” - that’s why we are run exchange programwe are run exchange program
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Market Market valuevalue
(Product)(Product)
Our program’s market value is how we choose and Our program’s market value is how we choose and package our productspackage our products
Why HIV/AIDS among all the issues for iGCDP and Why HIV/AIDS among all the issues for iGCDP and why not sport?why not sport?Why Russia as a oGCDP destination?Why Russia as a oGCDP destination?Why Web Development?Why Web Development?
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Organization Organization valuevalue
(Program)(Program)
Market Market valuevalue
(Product)(Product)
Why How
What
This is the X product we choose to penetrate the market and grow our market share
1. It has Real Growth Potential2. It brings Financial Sustainability
3. It makes us Always stay true to our “why”
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Organization Organization valuevalue
(Program)(Program)
Market Market valuevalue
(Product)(Product)
Personal Value Personal Value and needsand needs
What’s the individual value and needs of our What’s the individual value and needs of our members to be connected with our products?members to be connected with our products?Why you member wants to send GIP EPs to Why you member wants to send GIP EPs to
China?China?
Insert Operations
here!
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X Product Name
(Project)
Impact on developing leadership
Why it has a value for the customer?
Why members wanna run this
project?
Organization Organization valuevalue
(Program)(Program)
Market Market valuevalue
(Product)(Product)
Personal Personal Value Value
(needs)(needs)
Let’s take a look at whether our Let’s take a look at whether our operation is well linked?operation is well linked?
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We need to ensure our operation is focusing on the intersection of the 3 elements We need to ensure our operation is focusing on the intersection of the 3 elements so that we can have the capacity to provide more and better experience for so that we can have the capacity to provide more and better experience for
young peopleyoung people
Organization Organization valuevalue
(Program)(Program)
Market Market valuevalue
(Product)(Product)
Personal Value Personal Value and needsand needs
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Our promise of providing young people worldwide nearly
ONE MILLIONleadership development experiences till 2015
2011
2012
2013
2014
2015
1948
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Now what’s your answer for the Now what’s your answer for the following 3 questions:following 3 questions:1. Why is AIESEC relevant to 1. Why is AIESEC relevant to Switzerland?Switzerland?2. How does AIESEC do that in 2. How does AIESEC do that in Switzerland?Switzerland?3. What is missing for us to do more?3. What is missing for us to do more?