Clang Sitestat Integration
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Transcript of Clang Sitestat Integration
Amsterdam, 24 November 2009
Integrating online marketing with web analytics
Business benefits
• Single view of e-mails sent and recipient behaviour
• Advanced targeting based on behavioural data
• Higher campaign conversion
Sitestat RING™
“Integrations will only be regularly used by people if they
are very accessible and straightforward to use.”
Michiel Berger, Chief Innovations Nedstat
RING™ applications
Performance management
Merchandising / Site Search
Content managementVideo services
E-mail marketing
Multivariate Testing
User experience
SEM/SEO
Affiliate marketingDisplay advertising
CRM
Data collection
The concept
Integrating e-mail marketing with web analytics
E-mail Landing ConversionBrowsing
The email-remail concept
Left website
E-mail Landing ConversionBrowsing
The email-remail concept
Left website
E-mail Landing ConversionBrowsing
Re-mail Landing ConversionBrowsing
The email-remail concept
In practice
Integrating e-mail marketing with web analytics
Step 1 - Define settings in Clang
Step 2 - View e-mail results in Sitestat
Step 3 - View recipient behaviour on-site
Step 4 - Setup re-mailing
Steps 5 and 6 - Select mail, funnel and segment
Steps 7 and 8 - Set target group and transfer
Step 9 - Select target group for re-mailing…
… use in profile or add to campaign
Step 10 - View impact of the re-mailing